Marketing Articles

Direct Mail Tips: 6 Truths Every Postcard Marketing Expert Has Learned

In my plethora of experience tucked away between these ears, I have managed to cull out for you what I consider the "best of the best" - in other words, I took the most proven details about postcards that were significant to you

What You Will Learn:

In marketing, experience is invaluable, because it's all about trial and error. This article lays out the 6 best lessons I've learned over my 20 years of experience, so you can skip the error part of the equation.

Reading Time:

5:59

Topic:

Postcard Marketing

Mind over marketing matter

Does mental energy have anything to do with marketing? Do you believe in mind over matter? We have all heard about people healing their illnesses miraculously by a mere thought

What You Will Learn:

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Topic:

Marketing

Disagreement Can Be the Key to Success

Is the economy slow? I hadn't really noticed. Okay, so that may be an exaggeration - but the point is that I haven't let it get to me, and most importantly I've decided not to agree with the "fact" that all businesses are hurting because of the economy.

What You Will Learn:

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Topic:

Economic Impact

Can You Really Make Money With Postcards? (Part 2): Finding Your Target Market

Maybe you have thought about direct mail. Maybe you have wondered whether it could work for you. Maybe you have done it, but it never really paid off.

What You Will Learn:

Since targeting quality prospect demographics directly determines whether or not your marketing produces for you, this article tells you everything you need to know to target the right ones.

Reading Time:

10:34

Topic:

Market Research

Direct Mail Tips: Test, Track and Succeed

Direct mail suffers from longstanding myths about its effectiveness. Most novice marketers get the wrong idea about direct mail — often in the area of what to spend and how much to mail.

What You Will Learn:

This article explains your best results tracking strategies, so you can see what's working (and what isn't) in your postcard marketing campaigns, adapt your tactics and maximize your results.

Reading Time:

4:26

Topic:

Tracking