Marketing Articles

3 Ways to Improve Your Marketing Results and Avoid Direct Mail Mistakes

In my dealings with small business owners, I have discovered something very interesting: marketing almost NEVER works for them. As you can imagine, since I own a marketing company that I grew from nothing to $20 million in revenue using postcard , this comes as quite a shock to me.

What You Will Learn:

No one likes mistakes. Mistakes are bad and, in business, usually end up costing you money. This article warns about 3 common marketing mistakes and how to avoid them.

Reading Time:

3:16

Topic:

Postcard Marketing

3 Online Follow Up Tools Your Small Business Needs

If you could talk to successful salespeople from all ages throughout history, I guarantee you they would all rank "follow-up" as one of the most important strategies in their sales arsenal. There are certainly other factors that are important, like clearly outlining benefits, cultivating desire, and so on. But for all of the skill and knowledge that can be gained when it comes to selling, there is a certain aspect of the process that is a numbers game. The more opportunities you give prospects to respond, the more likely you are to get a response.

What You Will Learn:

Since most leads don't close right away, this article shows you three easy ways to follow up with leads online to increase your closes without spending a bunch of extra money on follow up marketing.

Reading Time:

6:30

Topic:

Marketing

The Elements of a Homepage that Make Visitors into Leads

Marketing expert Joy Gendusa gives a complete walk-through of a well-designed homepage, and teaches how to adapt the principles to fit your business. 

What You Will Learn:

Reading Time:

Topic:

Design

The Five Essentials of Every Business Website

What You Will Learn:

Reading Time:

Topic:

Design

Create Your Ideal Marketing Budget

This article walks you step-by-step through the process of creating a marketing budget for your business, whether you are a large corporation or a startup.

What You Will Learn:

How to build a marketing budget that is customized to take your business from where you are right now to where you want to be, without all the stress and second-guessing.

Reading Time:

4:49

Topic:

Design