How to Market to College Students: Best Strategies
Posted on September 6, 2024Hey Business Owners and Marketers,
Looking to tap into the vibrant and dynamic market of college students?
This demographic is tech-savvy, socially conscious, and constantly seeking out new experiences. Engaging with them can be incredibly rewarding, but it requires a fresh and thoughtful approach.
We’ve worked with 120,961 businesses nationwide delivering hundreds of thousands of campaigns designed and formulated specifically to drive results, so we know how to craft a campaign that will move the needle for your business.
So… how do you capture the attention of these young, energetic prospects who are ready to explore and spend? Let’s dive into some proven strategies to effectively market to college students!
1. Be Relatable To College Students
Your brand should resonate with the lifestyle and interests of college students. Think fresh, fun, and authentic! You’re going to want to avoid being too corporate or formal and use trendy designs and engaging visuals that appeal to their aesthetic preferences. Remember, first impressions matter!
2. Leverage Social Media Platforms To Engage with College Students Where They Hang Out
College students spend a lot of time on social media. Platforms like Instagram, TikTok, and Snapchat are where they hang out, share, and discover new things. You’re missing a trick if you don’t create shareable content that’s not only informative but also entertaining. If managing multiple platforms is more than you can handle, try a service like Everywhere Small Business.
3. Offer Student Discounts and Promotions That Will Interest Them
Students love a good deal. Offering discounts, special promotions, or exclusive offers can draw them to your business, like this restaurant did where they made $27,756 in revenue!
4. Utilize Postcard Direct Mail Marketing To Spice Things Up For Students Who Find It Novel
Direct mail, especially postcard marketing, can be a powerful tool for reaching college students. It provides a tangible and personal touch that can stand out. Direct mail particularly resonates with Gen Z because they have grown up with digital messaging, and mail presents something unique to them. Here’s how to do it effectively:
- Design Eye-Catching Postcards: Design postcards that reflect your brand, and be sure to include bold colors, cool graphics, and a modern layout. The design should reflect the youthful vibe of your brand.
- Personalize Your Message: Address them directly and use language that’s casual and engaging. Offer something valuable, like a free item with purchase or an invitation to an exclusive event. Make your targeting mailing list feel valued.
- Track Your Results: Use call tracking numbers or personalized URLs to measure the effectiveness of your campaign and adjust your strategy accordingly.
5. Create Engaging Online Content That Speaks To Students
You’re going to want to develop content that speaks directly to college students’ interests and challenges. Think blog posts, how-to guides, or video tutorials on topics like budgeting, lifestyle, or study tips. Then share this content on your website and social media.
6. Leverage Influencer Marketing – These Are The People College Students Listen To!
Partner with student influencers or micro-influencers who have a strong following on social media. They can help promote your products or services in a more authentic and relatable way! Be sure that the influencers align with your brand values and can genuinely advocate for your offerings.
7. Emphasize Convenience and Speed – We Know College Kids Care About ‘Um!
As we all know, college students value convenience and quick service. Whether it’s fast shipping, easy online ordering, or efficient customer service – make sure your business can deliver. Then you can highlight these benefits in your marketing materials to attract busy students who are always on the go.
8. Promote a Cause or Value That Speaks To the Socially Conscious Student
Many college students are passionate about social causes. If your business supports a cause or has a strong value proposition, make it known! Show how your brand is making a positive impact, and encourage students to join the movement.
9. Track and Optimize Your Campaigns To Set Yourself Up For Success
Do the smart thing and use analytics tools, like calling tracking, to track the effectiveness of your campaigns. Look at metrics like engagement rates, coupon redemptions, and website traffic. Then you can adjust your strategies based on what works and continuously strive to improve your outreach efforts.
By implementing these strategies, I guarantee that you’ll be well on your way to connecting with college students and making your brand a go-to choice for them.
Remember, it’s all about being authentic, engaging, and meeting them where they are!
Ready to reach out to college students and boost your business? Start planning your postcard direct mail marketing campaign today and watch your engagement soar! If you have any questions about tailoring your marketing strategy to college students, don’t hesitate to get in touch with our team at 1-800-628-1804 and get a free count of students in your service area. We’re here to help you succeed!
Best,
Joy