22 Beauty Salon Promotions For More New Clients

22 beauty salon promotions

Growing your salon with fresh new leads and increased revenue doesn’t have to be hard.

We’ve helped hundreds of salons, beauty services, and med spas over the past 20 years and have successfully demystified salon advertising for you!

Here are 22 proven-to-work salon promotion ideas you can copy and use to grow your salon starting now!

1. Step out of the “sea of sameness”


There is NO shortage of beauty salons, spas, and products we can buy to beautify ourselves.

Before you spend 1 dime on any salon marketing strategies, come up with the #1 reason WHY your prospects should even choose YOU vs. your competition.

beauty specialist in spa

Also called a Unique Selling Proposition (USP), you simply need a definitive statement which outlines:

  • Who you are
  • What specific (or special) services you provide
  • How you do it BETTER
  • And why you’re in business

It’s not too complicated…

FREE report: How to write a Unique Selling Proposition that catcalls in 2 minutes

Because once you have your USP down on paper?

You’re going to drench the rest of your beauty salon promotions with it.

Your USP will go on:

  • Your website
  • Your salon postcards
  • Brochures
  • Business cards
  • Social media pages and posts
  • And virtually any salon advertising you do.

That way it’s crystal clear WHY a prospect should call YOU vs. your competitors (which includes DIY solutions!).

So get your USP in the bag, and you’re ready for this next one…

2. Look like THE hottest beauty salon in town


You need a bang-on, classy logo professionally designed for your salon ads.

Here’s why:

  • It helps you look like a professional trustworthy business
  • It creates NAME (and image) recognition

Both of which amount to more leads, sales, and loyal customers.

Something like this:

example spa logo

Or this:

professional beauty spa logo example

Imagine this:

You try lightening your hair with a DIY hair color kit you bought at Sally’s Beauty Supply. You follow the instructions, yet your hair turns an icky shade of green —

Definitely not the cool blond you were aiming for!

stressed woman with messy hair

If you pour on more of the boxed hair lightener, you’ll chemically FRY your hair… 

You need professional help now.

You’ve driven by a couple hair salons in your town:

  1. One has dingy windows and a lame logo that screams “cheap”
  2. Another one looks bright and clean with a sleek logo (and sign!)

Which one are YOU going to choose to fix your hair mess??

The legit-looking one that has a professional logo!


Well, first of all, because you saw their name clearly on their big logo. Now you can just google them!

But secondly, because they look more established, credible, and trustworthy.

And, let’s be honest:

You’re not willing to chop off all your hair off by not investing in a professional salon’s color-correcting services.  


With a professionally-designed logo, you can feel confident putting it on multiple salon marketing materials to easily (and inexpensively) boost your branding and professional appeal. 

Just check out these prices:

Those prices are definitely worth it for consistent professional spa marketing!


Many salons skip this step when facing different salon marketing strategies — yet it’s part of why they stay small and don’t generate enough leads…

Including the ever-illustrious referrals. (Another big reason is that they aren’t doing enough marketing (like spa postcards!))

3. Create an irresistible special offer and watch your phone ring, ring, ring!

Your special offer has 2 MAJOR functions in your day spa marketing campaign:

  • Enticing prospects to try out your product or service
  • Rewarding current customers and ensuring future loyalty

So a special offer is not an afterthought for your spa advertising…

It’s a no-brainer, money-saving DEAL your prospects (and customers) will waste NO time to get!

salon postcard marketing offer

But listen up:

If you’re worried that discounting your services will sink your revenue, think again:

The idea behind special offers is you want to drive in LOTS of people to your business.

Once you service and WOW these prospects, you’ll have more people to upsell and turn into loyal customers who’ll buy again and again (and even refer their friends and family to you)!

So your special offer must be designed to drive in tons of calls and leads.

To help you out —

Here are some special offers PROVEN to work in beauty salon and spa ads:

  • FREE neck or shoulder massage
  • 10% off ANY service
  • 25% off any retail product
  • $59 for Swedish massage or facial

Another smart idea:

Grab this FREE download with more beauty salon promotions than you can dream up:

FREE report: 128 special offers proven to create leads AND sales!

Now that you have a USP and special offer your prospects will jump at, check out #4…

4. Market your services consistently and enjoy loyal, repeat business

You’re well aware that your prospects and customers need to visit you often. Hair cuts happen every 6 weeks, nails need touch-ups (or re-dos) every 3 weeks…

And people need massages WAY more often than they get them!

man on table getting massage

The key to generating a steady stream of leads (and new customers) ALL year-round is through consistent salon ads — including salon postcard marketing.

People need you already. YOU just need to remind them to come in (and not head over to your competitors).

Whichever beauty salon promotions you have, remember these 2 rules for winning the spa advertising game:

  • Reach prospects first
  • Reach prospects OFTEN


Start planning — and running — your year-long spa marketing campaigns to stay in front of your prospects (and customers) with your USP (#1) and beautiful professional logo (#2).

Wonder how much to spend on your spa marketing??

Use this:

FREE download: Use this EASY plug-and-play Marketing Budget Calculator

5. Target your ideal prospects to generate 300 NEW clients 

If you want to avoid wasting money with your spa advertising, you need to be a little pickier!

Here’s what I mean:

Mailing salon postcards to every single person in your ENTIRE city can get expensive — and FAST — especially if you live in a densely populated area, like Chicago for example.

So, narrow your focus.

Choose your prospects (and therefore, future clients!).

stylist working on woman's hair

And think about this:

Who exactly is your BEST client?

To answer this question just look at your current clients (the ones who’ve been coming to you for years and years and who are a joy to have in your salon!).

See which kinds of individuals, jobs, or even businesses net you the most revenue for your business.

Yes, could mail spa postcards to everyone in your city. After all, it’s obvious everyone needs a haircut (or at least a massage or a pedicure from time to time!).

But, I’m guessing you want to be effective with your salon advertising, am I right?

So evaluate WHO your ideal clients are and mail salon postcards to folks JUST like them.

That way you’re only paying to advertise to people who will actually help you grow your business.

Do this:

List out the characteristics of your ideal clients (income, geography, individual vs. business, etc.), and then buy a targeted mailing list.

You can run a free count of prospects here.

Don’t take my word for it…

Mailing spa postcards generated this dermatological med spa over 300 NEW clients with a return on their marketing investment of 641%.

Speaking of which…

6. Use this time-tested marketing tool to generate up to $400,000 in sales

Direct mail remains a time-tested spa marketing tool — yes, even in our digital age!

Consider these numbers:

Which is to say:

Spa postcards WORK.

effective nail salon postcard design

Advertising with salon postcards is cost-effective because:

  • You can target only your IDEAL prospects by neighborhood and/or demographics
  • Recipients see your message without having to open their mail (time saving!)
  • You save $$$ on postage when you mail postcards rather than enveloped letters

For example…

A North Carolina cosmetics medical equipment company mailed postcards to generate new customers…

And their campaign brought in $400,000 in immediate sales with an additional $2 MILLION in sales to finalize over the following 6 months. 

Watch the case study video here.


Check out these ready-made beauty services and salon postcards you can use.

Order a FREE sample pack today so you can check out our salon postcards in person.

7. Update your online listings to reach 93% of online prospects

As many as 93% of all online experiences begin with a search engine, according to SearchEngine Journal. That’s almost ALL of them.

But this isn’t really surprising, right? How many times DO you google for things each week?

This means that many of the people who receive your salon postcards will search for you by name and head directly to your website (we’ll talk about what happens then in #8).


Many of your prospects will simply search online for what they need, like:

“Best hair salon in [your town].”

search results illustration

They’ll see several listings, many of which will be search-and-review sites, like:

  • Google
  • Yelp
  • Angie’s List
  • Expertise
  • Yellow Pages

Make sure you’re listed on those sites, too — and that your business profile is,

  • Correct
  • Up-to-date
  • And filled with photos of your work (like before-and-after shots!)

Or you risk LOSING all of those prospects to your competitors.

Here’s a great example of a thorough listing on Yellow Pages:

salon listing on yellow pages

I love how they uploaded several pictures of their work — that’s what prospects want to see…

Not to mention this salon has racked up 39 new positive reviews, impressive!

5 star reviews on yellow pages


Don’t just sign up for these accounts and think you’re done.

Keeping your listing current means setting aside time to upload new photos regularly and asking your happy customers to leave you a review on the site (more on that in #11)! This is a perfect side job for your receptionist, by the way! 

After you’re done updating your online listings, you need to address your website…

8. Capture some of the 95% of leads visiting your website

Your website isn’t just a place for your prospects to visit you online…

It’s actually a MAJOR part of your salon advertising strategy.

Consider this:

95% of your prospects will visit your website before making any decision to buy from you (or not).

So your website must immediately communicate the following:

  • Who you are
  • Which services you provide
  • That you’re a real (credible) business
  • And how to contact you (and make this one OBVIOUS!)

If your website seems confusing or cluttered, your prospects won’t stay on it long enough to figure out how to contact you, and they’ll just leave and onto the next (meaning, you competitor, yikes!).

Here’s a good one:

effective spa website example

See that professional logo in the upper left hand corner? Simple but classy!

One of my favorite things about this salon marketing website is how easy they make it for visitors to contact them:

contact form example on salon website

After all:

If your website isn’t set up to generate you leads (and sales), it’s basically a fat waste of money

Which brings me to this next point:

9. Avoid losing 96% of hard-earned leads with fill-in forms on your website

You’ve gone to the trouble (and expense) to generate a lead with your salon postcards or other spa marketing ideas. Again, the MAJORITY (about 95%) of those people are headed straight for your website.

But 96% of those visitors are not yet ready to become a customer, according to Kissmetrics.

So what then?

They leave your site and go on with their lives…

But when they’re ready to get a massage or manicure, will they remember YOU?

Maybe — or maybe not.

To maximize your salon advertising dollars, you need to capture the IDENTITY of those interested prospects (meaning, all of them!) so you can follow up with them, keeping your business top of mind…

So when they need your services, they don’t hesitate to call YOU!


With a lead capture form, like this one:

contact form on salon website

This lead capture form works because online visitors don’t need to hunt for a way to contact you —

They enter their details directly into that front-and-center lead capture form.


Ideally your lead capture form should be ABOVE the fold” (meaning, above the point where someone would have to scroll down to read more).


Because prospects don’t have time to figure out how to contact you. Especially when your competitor is just 1 click away!

So, make sure your lead capture form:

  • Uses an eye-catching color that makes it POP out (easier to see!)
  • Features only a couple fields (the less someone has to fill out, the more likely they’ll contact you)
  • Includes your special offer — even if it’s just a FREE color consultation!

Here’s an example of one I LOVE:

email only form on salon website

Notice how the form above only asks for an email address?

Here’s why that strategy works:

  • The less time a prospect needs to fill out a form, the more likely they will!
  • The less personal information a prospect has to give, the safer they’ll feel in contacting you.
  • Once you have their email address, you can email them with more special offers on a regular basis!

Now that you know your prospects WILL visit your website, and you’re going to ensure you have a contact form on your website, here are even more salon marketing ideas:

10. Nail your Google listing to generate FREE leads from Google

Register for a FREE Google Business Profile account. It’s how you’ll update your Google listing for your business, meaning…


spa google listing

Here’s why you need to use your Google listing:

When someone googles for beauty services like yours (or even for YOUR business directly), one of the first things Google shows them is your Google business listing (like the one above).

Your Google listing can (and should) show pictures of your work plus all information googlers want to see right off the bat — your reviews being a MAJOR one.

All this information gets pulled from the data YOU enter in and manage from your Google Business Profile account.

So you need to make sure you have this data entered correctly, specifically:

  • Your business’s actual name
  • Address (Google will verify it by sending you a postcard)
  • Phone number
  • Hours of operation
  • Category of your business.

You’ll also manage and respond to any Google reviews from your Google Business Profile account — more on why that’s important in #11.

Make sure you keep ALL your contact information updated in your Google Business Profile account since inaccurate information about you will actually prevent Google from bringing up your business in searches.

Meaning, your business may end up showing up LESS in Google searches —

Which is NOT what we want considering Google is the #1-used search engine in the U.S!

So if your address OR hours change (like for holidays) make sure to update it in Google Business Profile.

Nothing is more annoying for prospects to look you up on Google, drive to your business, and discover that you’re actually closed when your information on Google said you were open.

Yet another benefit to keeping your business’s information totally up-to-date is you’ll be found easier on Google Maps, which 86% of people use to find the location of a business.

day spas on google maps

When someone uses Google Maps to search for a local massage parlor, your correct and updated information on the internet (definitely including in Google Business Profile) will enable your ranking in Google Maps to be higher than those other business owners who didn’t take the time.

See these 3 massage businesses in Charleston?

google maps listings in google results

At the time of this article being written, those are the 3 massage places that automatically pop up in Google Maps when someone searches for “Charleston massage” in Google.

Now take a look at this:

Google Maps results show up even BEFORE organic results…

Meaning, prospects see Google Maps results on top when they search on Google.


search results with google maps results first

The first organic listing for a massage business in the above Charleston search comes AFTER those Google Maps results.

So remember:

Google LOVES consistency, so just keep your business’s information updated across anywhere it’s listed online:

  • Google
  • Yelp
  • Angie’s List
  • Expertise
  • Yellow Pages
  • Your social media pages
  • Your website
  • The BBB

And work on getting TONS of positive reviews too…

Which I talk about next here:

11. Use Google reviews as 90% trust and act on them

When your prospects see positive reviews, they’re 90% more likely to trust and buy from you.


People are more likely to click on a business’s website when its Google reviews are positive, meaning those golden star ratings you see!

reviews in google search results

Google has trained us to recognize that stars = ratings, and the more, the better!

So the game becomes:

Get LOTS of 4- and 5-star reviews of your business online to boost your salon marketing strategies!

Here are some ways to do that:

  • Have your staff tell customers they’d appreciate a review
  • Make sure customers know HOW to leave a Google review
  • Add a link in your email signature
  • Send gentle email reminders that you’d appreciate a review

Make sure to download this report to share with your staff:

FREE report: How to get more positive Google reviews to promote your business

When you’re done making a client look and feel great, tell them you’d appreciate a review online if they’ve enjoyed your service.


Take the time to RESPOND to negative reviews.

Any bad review online, left ignored, can turn into a lead killer.

Here’s how to handle that:

When you spot a negative review online, make sure to quickly comment on it and respond with a sincere apology. Offer to remedy whatever occurred that was dissatisfactory with their service.

The LAST thing you need is a disgruntled former customer bad-mouthing your business.

So handle the review well, and they could turn into a happy customer!


Even if the customer can’t be satisfied no matter what you offer or do, your response online will at least show prospects that you care enough to communicate and try to help.

12. Attract 75% more of your potential customers with Google Pay-Per-Click ads

As I mentioned before in #7, 93% of online experiences start with a search engine.

Unfortunately, only 75% of those people will scroll past the first page of results, according to HubSpot.

With Google Pay-Per-Click (PPC) advertising, your salon advertising appears above both the Google Maps results AND the organic listings when people search for your services.

Here’s what I’m talking about:

google ppc search result

What’s great about PPC is that you ONLY pay when someone clicks on your salon ads!

What’s not so great is that it’s complicated, and you can easily waste money on unqualified clicks (when people click on your salon ads so you have to pay, but they’re not qualified leads who are likely to turn into customers).

With PPC ads, you bid on keywords, like best massage” or organic hair salon.” Google AdWords (Google’s PPC platform) will suggest a bid for you, but you can actually bid however much you want.

Your cost per click is determined by many factors — your bid being just one — such as:

  • How relevant Google thinks your website is to your targeted keyword
  • Dwell time” on your website (how long visitors stay there once they click on your ad)
  • Your conversion rate (how many visitors take your desired action, such as filling out your lead capture form (#9!))

Again — it can get complicated.

FREE report: How to do Pay-Per-Click yourself (and not waste money)

When you’re first starting out with PPC, I recommend setting a budget (say, $15 a day) and playing around with your salon ads to see what gets the best results.


The most clicks isn’t necessarily the best result. You PAY for each click (hence the name PAY-PER-CLICK). You want to make sure those clicks are converting into leads!

Here are a couple of tips:

  • Create a dedicated landing page for each ad that is a clear continuation of the message on your ad (if your ad says 20% off first service!” but your landing page says 5% off,” people will click away faster than you can say Good-bye, lead!”
  • Make sure your landing page has a lead capture form (#9)
  • Add call extensions to your ads (either your phone number or a click to call” button for mobile ads) and the people who are ready to call can do so without you being charged for the click!


Managing a PPC campaign can feel like a full-time job —

But as a business owner, you already have one (or 6).

So, it’s honestly probably worth it to hire a PPC professional to do it for you.

You can use PostcardMania’s PPC management services here.

13. Reach 79% of potential customers on Facebook

Facebook marketing is becoming more and more popular every year, and with good reason.

According to Pew Research:

  • 79% of online Americans are on Facebook
  • That’s 68% of ALL Americans
  • 75% of them go on the site every day
  • Users spend an average of 50 minutes per day on Facebook

In other words:

It’s a huge opportunity for your salon advertising!


Many business pages’ organic reach (that’s how many people you can reach for free) have declined sharply. For some, it’s as low as 2 PERCENT, and taking into account Facebook’s January 2018 newsfeed changes, you can pretty much say so long!” to your page’s posts being seen by your prospects for free.

That means you have to pay up for an ad, like this:

salon facebook ad example

I recommend running Facebook ads at the same time you’re running your salon postcard marketing campaign.

Here’s why:

You can match your Facebook ad’s special offer and design with that of your salon postcard marketing campaign.

Like this:

effective nail salon postcard example

beauty salon facebook ad example

Whether your prospects receive your salon postcards in the mail OR they see your salon advertising on Facebook, they see ONE cohesive marketing message.

Plus, get this:

If you’re mailing your salon postcards to all the homeowners in Kansas City, MO, you can then target those same exact people (meaning, the people on your mailing list) on Facebook, too — at the exact SAME time.

Amazing, right?

This coordination of mailing salon postcards plus simultaneously showing matching ads online in Facebook newsfeeds gives your prospects the perception that your business is everywhere and the #1 of its kind.

Called Everywhere Small Business, your business can simultaneously target prospects with:

  • Direct mail
  • Google ads (across thousands & thousands of internet websites)
  • AND Facebook ads.

And YOU don’t have to do anything.

Essentially your marketing will be shown EVERYWHERE your prospects already spend the vast majority of their time, generating the following:

  • Calls to your business (that we track for you)
  • Clicks to your website (we track these too!)
  • Millions of online impressions (eyes on YOUR salon ads)
  • Essentially MORE leads with ZERO effort from you.

Watch the Everywhere Small Business video to see how exactly this program can rocket your salon advertising at just pennies extra per piece.

Speaking of easy marketing on autopilot…

14. Turn NEW movers into automatic new customers without lifting a finger

According to the U.S. Census Bureau, a little over 11% of the American population moves every year. Many of those people need nearby salon and spa services!  

With our New In Town program, you can reach new movers in your area every month without you even having to think about it, which makes it one of the easiest-to-implement salon marketing ideas…

Here’s how it works:

  • You tell us your target demographic and service area
  • We design salon postcards for your business
  • Every month, we automatically send all new movers that fit your targeting criteria your salon postcards
  • They call to redeem your offer, then you wow them with your service and create new customers!

But check out this:

Your salon postcards are personalized automatically with the first name of the recipient, so they take notice of your day spa marketing!

Here’s an example:

personalized spa marketing postcard example

By automatically mailing to all the new movers in your area, your business can simply receive a steady stream of new customers who need your services.

15. Create a video of your services for 80% more leads

Get a professional video made that clearly shows prospects a before/after visual of what you and your staff can do.


Check out these stats on video marketing:

  • Increases (FREE) traffic from search engines to your website by up to 157%
  • Using video on a landing page can increase leads by 80%

Visitors stay on websites 88% longer when there’s video to watch

I recommend getting a video made that introduces your spa/salon to newcomers and gives them a tour of your space in under 1 minute.

You can also create one to show off your staff like this one:


Whether you create a video — or hire someone to do it for you (to save time) — you’ll want to use it on your website and social media, which is up next:

16. Post pictures on your social media profiles & generate visitors to your website

Show off photos you have on the marketing channel where pictures RULE for generating engagement (clicks), meaning:

Social media!

After all, whether prospects are on Facebook or Instagram (or anywhere else for that matter), people LOOK and click when they see images.

Take a look at these statistics:

  • 79% of the U.S. population uses Facebook
  • 70% of Facebook users login DAILY
  • 75% of users take action after seeing an Instagram advertising post


Social media is a FREE way to get your beauty salon promotions out so people can see what quality work you do… 

day spa facebook post

And you can drive clicks from social media right back to your website.

Here are some tips on what to post on social media:

  • Pictures of your business
  • Before-and-afters (who doesn’t love those?!)
  • Photos of your staff smiling and looking friendly
  • Special promotional ads (EASY to make even if you have 0 graphic design skills)
  • Seasonal hair-do’s or nail designs

Make sure your phone number, business address, and website are all listed on your Facebook business page and Instagram profile so it’s easy for prospects to contact you!

Speaking of which…

17. Always keep communication open with your customers

Failing to stay in touch with existing customers is an extraordinarily costly mistake.

The biggest asset your business has, along with its employees, is its existing customer base — people who’ve already given you their ultimate vote of confidence:

Their money!

woman getting nails painted


Existing customers are not only a source for current business, but also for referrals — which are essentially FREE leads.

So it’s VERY important you keep in touch with customers because they could generate MORE (meaning, free) business for you!

One way to keep in touch with existing customers is by sending them a monthly email newsletter.

You can feature almost anything in your newsletter, but here are some ideas:

  • Current specials and promotions
  • New staff members
  • Any changes to your business
  • New pricing (or discounts!)
  • New services or technologies you’re adding
  • That you’re on social media (#16)
  • Before-and-after transformations
  • Goodwill stories (like donating hair for wigs)

FREE report: 8 easy ways to turn your email newsletter into a MUST read

18. Ask for referrals since 92% of people trust them

According to a report by Nielsen, 92% of consumers trust referrals from people they know.

Not surprising, right?

When you ask someone for a referral, you’re usually asking them because you know and trust their insight!

group of women in spa

Don’t assume your customers know you want to grow your business though.

That’s why you should add a line at the bottom of your invoices that says:

“We LOVE referrals! Get 35% off your next service for any referral who becomes a new client with us!”

You can also add this to the bottom of your email newsletter (#17)!

Know that other great thing about referrals?

You don’t have to PAY to generate them as new fresh leads.

Instead — just reward your current customers who give you referrals…

Which will make them feel valued and save YOU extra dollars in your spa marketing plan!

19. Train (and reward) your staff to upsell and increase revenue

This is SO easy.

Clients spend good money to get their nails, hair, and facials done, so the best way to maintain their salon results is by selling them professional-grade products.

Products which you probably already have sitting on your shelves!

woman getting her hair done in a salon

Another idea:

Create a game in your business to help incentivize your staff to increase revenue.

Whoever books the most follow-up appointments or sells the most salon products wins a prize (like a dinner to a fancy restaurant!). I think you may be surprised at how much staff can enjoy playing games to increase the health of your business and have a little competitive fun at work!

20. Improve your Google ranking with search engine optimization (SEO)

Search engines work by finding websites which match the keywords your prospects search with.

So if your prospects enter “[Your City] day spa” (aka “Portland day spa”] your website will rank higher in Google to the degree that your website pages have the keywords aka “Portland day spa” in them (as well as other factors that are more complicated which we won’t get into detail on here).

portland day spa search results

The websites above are built to be found by Google when prospects search with the keywords “portland day spa”, and only ONE of them is actually a day spa. The others are search-and-review sites (#7 again!), so you can see how good SEO can isolate your business as one of the only businesses to show up on page 1 of Google (a highly coveted place!)!

To get your website found on Google, your website’s data must be accurate and filled with keywords your prospects use to find a business just like yours.

Again, make a list of these keywords using Google’s free keyword planner tool, and have your website guy (even if that’s you!) use them on the pages of your website — your homepage, your About Us page, etc.

But it’s NOT only keywords you need.

Here are some tips to increase your website’s SEO:

  • Each page’s title (learn about page titles here) should be different
  • Homepage’s page title should have “organic day spa” or “professional hair coloring services” (or the like) + your city & state
  • Your contact data (on your contact page) must be correct
  • Your business’s data must be referenced (cited) on other popular web pages (#5)
  • You should have and use a free Google Business Profile (#8)

SEO is NOT a one-shot deal — much like spa marketing in general!

So word to the wise:

Steer clear of any company that claims to guarantee to get your website to #1 on Google in a short amount of time…

SEO is a continual process since Google and its algorithms (formulas) change all the time. That’s why getting reviews (#11) and making sure your website is set up to capture leads is 100% worth your time (and it’s WAY less complicated too).

21. Close up to 80% more sales by automatically following up with leads

Here’s the deal:

The majority of the leads your salon advertising generates will probably not close on the first attempt.

Here’s an example:

Let’s say you receive an email from someone directly from the contact form on your website.

This person’s reached out to you with some level of interest (even if it’s just a question) —

THAT’S a lead!

They’ve asked you how much you charge for highlighting hair, and you quickly provide them an answer.



empty office

You email them, maybe call them (if they provided a phone number), and still no word back.

No customer yet.

Now what?

NOW you follow up with them!

But instead of emailing and calling them every single day, you can use email marketing to automatically follow up with this lead for you.

In a free email marketing software, such as MailChimp for example, you can set up a simple campaign to automatically email leads so that you’re continually reaching out to them.

Smart, right?

Also called an “email drip campaign,” it works in spa marketing by sending out emails on a predetermined schedule to prospects in a list that you create.

FREE report: Easily automate your email marketing to close up to 80% MORE sales

Instead of you remembering to manually email prospects on a set schedule, have your email marketing system do it for you.

Plus, you can use this same email marketing tool to send out monthly newsletters (#17) to your customers, making them feel like you care to keep them updated on things like:

  • Special promotions you’re running
  • New or improved services you’re now offering
  • New technologies you’re using to color hair or remove scars
  • Pictures of stellar jobs you’ve done (before and afters!)
  • Gift certificate specials

The idea is that the more prospects are followed up with consistently, the more likely they’ll remember YOUR business (vs. your competition)…

And when someone remembers you, they’re MUCH more likely to BUY from you when the time comes.

If you want a done-for-you email marketing solution, you can use PostcardMania’s email marketing services.

22. Track your results like a salon advertising expert                                                                                                         

Only TRACKING will show you what parts of your salon advertising creates leads (and sales) for your business.

So — HOW do you track?

new caller sheet is one way!

All you do is print off a stack of these sheets, give them to your receptionist (or keep them by your phone for whomever answers it), and ensure that each and every staff member knows to use them to:

  • Gather ALL vital information from prospects calling in
  • Find out what marketing they saw
  • And ensure if they don’t book an appointment, that you collect their email address to follow up with them
woman on the phone

Another way to track:

Google Analytics — a free tool from Google that tracks the following:

  • Who visits your website
  • Where they’re from
  • What pages they visit
  • How long they stay there
  • And WAY more!

FREE report: Easily set up Google Analytics for website tracking

Let’s say you mail out 5,000 salon postcards, and you check your Google Analytics account and notice 500 people visited your website, with 100 people landing and spending 1-2 minutes on your “About Us” page.

But… maybe only 5 people made it to your contact page to actually contact you and become real leads for your business.

Here’s an idea:

Why not put a pop-up form or lead capture form on that “About Us” page to capture more of the leads who read all about you, and turn them into tangible leads!


However — the most important metric to track?

Return on investment (ROI)!

The ultimate measurement of all your spa marketing efforts = how much sales they generate for your business.

I’m always asked what response rate you can expect from your direct mail, and my reply is always the same:

You should be asking how much SALES your salon postcards can generate…

The answer?

It’s endless as long as you’re consistent with your marketing.


Consistency can make or break your marketing campaign (read why here!)

So there you have it!

22 spa and salon marketing ideas to grow your business.

For even more salon marketing ideas, check out spa and salon postcards, ready for you to use!

And if you have questions about anything mentioned here, such as marketing with Everywhere Small Business, leave a comment or you can email me directly at Joy.Gendusa@PostcardMania.com.

Ready to start your marketing campaign? Call one of my experts at 800-628-1804 — the consultation is 100% FREE!



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