Change can be a Good Thing

Through his years mailing postcards, Erik has found that he gets the best response when he mails consistently and uses colorful designs.

He tested and tested and over time determined that changing the design of his postcard every three mailings also helped boost response. This way he can build up recognition, but the design of the cards doesn’t get stale.

“If we stay too long with one design, the cards just don’t pull as well,” claimed Erik.

Postcards make up 75% of St. Charles’ marketing because that’s where they get the best response. Then they supplement the direct mail campaign with newspaper, radio, TV and trade magazine ads. Erik has calculated that his return on investment is at least 10 times what he spends on his postcard marketing, but he made the point that you have to send them out repetitively to get that kind of response.

“Find your public, find out what they want and communicate that to them – again and again and again.”

Want to Grow Your Company Faster Than You Thought Possible?

Call one of our marketing consultants right now at and they will ask you some questions about your company and what you do. Then they will help you put together a plan of what actions are going to best help your company achieve rapid growth, and make it the company you have always dreamed of! Excerpted from The Ultimate Postcard Marketing Success Manual by Joy Gendusa. For more information click to PostcardMarketingSuccessManual.com.

Order this book online at shop.postcardmania.com. Available in hard cover and downloadable PDF versions. Order now and get outrageous direct mail marketing results!

©2012 Joy Gendusa & PostcardMania

About PostcardMania:
PostcardMania is a full-service postcard direct mail marketing company which includes graphic design, printing, highly-targeted mailing list acquisition and mailing services with FREE marketing advice. Joy Gendusa is the Founder and CEO of PostcardMania, which was recognized as the nation's fastest growing direct mail postcard marketing firm by Inc Magazine in 2005. Gendusa began PostcardMania in 1998 with no capital injections of any kind, using her marketing acumen and direct mail postcards to expand her corporation year after year. They help over 31,000 businesses in more than 350 industries nationwide to expand through the use of direct mail marketing techniques, printing 4 million and mailing 2 million postcards each week.

About JetMail Tampa Bay:
After being asked so many times by existing customers to handle all their direct mail needs, Gendusa decided in 2004 to open a mail house and run it with the same commitment and excellence to her customers...hence JetMail–PostcardMania's mail house. JetMail, simply put, is the best mail house you can find and gives the best combination of price, quality and customer service that is available when you need mailing services from a business that considers your business important.