Direct Mail Case Study: TurnKey Investments

The Situation

TurnKey Investments is a real estate investment company. They were looking for a creative way to let homeowners know about their services so she contacted PostcardMania for ideas.

The Solution

They decided on a postcard marketing campaign with a simplistic message. The direct headline and language is a common item for previously successful real estate investor campaigns.

TurnKey Investments’ postcard design included:

• Bright neon colors to grab the recipient’s attention
• Imagery of a home in a hand to reinforce the simplicity of their service
• A bulleted list of their service’s benefits

Since TurnKey Investments is a real estate investor, they needed to focus their attention on homeowners. So their mailing list was composed only of homeowners in several zip codes around their business.

The consistency of their mailings was the biggest factor contributing to this campaign’s success. They started their mailings in July, and continued in increments of 2,000 to 3,995 postcards that were sent to different lists until August of the next year. This extended mailing process ensured that whenever a home owner needed to get rid of their house quickly, Turnkey Investments was solidified as a solid option for them.

The Results

30 phone calls and $70,000 in revenue!

TurnKey Investments received about 30 phone calls from the cards. 3 converted, generating them around $70,000! They only spent $7,696.71 on their campaign, resulting in a 809% return on their investment!!

Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other real estate investors!