Direct Mail Case Study: TurnKey Investments

The Situation

TurnKey Investments is a real estate investment company. They were looking for a creative way to let homeowners know about their services so they contacted PostcardMania for ideas.

The Solution

They decided on a postcard marketing campaign with a simplistic message. The direct headline and language is a common item for previously successful real estate investor campaigns.

TurnKey Investments’ postcard design included:

• Bright neon colors to grab the recipient’s attention
• Imagery of a home in a hand to reinforce the simplicity of their service
• A bulleted list of their service’s benefits

They came to us with their own specialized mailing list in hand, so our consultants worked with them closely to create a campaign and postcard design that would maximize the response they would get from their selected list. Pulling lists and reaching prospects quickly was an important aspect of the success, so our consultants helped them get the lowest possible printing rates by printing in bulk ahead of time, then working together seamlessly when to quickly get the cards out whenever a new list was ready.

The consistency of their mailings was the biggest factor contributing to this campaign’s success. They started their mailings in July, and continued in increments of 2,000 to 3,995 postcards that were sent to different lists until August of the next year. This extended mailing process ensured that whenever a home owner needed to get rid of their house quickly, Turnkey Investments was solidified as a solid option for them.

The Results

30 phone calls and $70,000 in revenue!

TurnKey Investments received about 30 phone calls from the cards. So far, 3 converted, generating them around $70,000! They only spent $7,696.71 on their campaign, resulting in a 809% return on their investment!!

Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other real estate investors!