Roofing Case Study Video

The Situation

Klaus Roofing Systems By J Smegal is a roofing service in Pittsfield, Massachusetts. They specialize in residential roof repairs, inspections, and replacements. They wanted to increase leads, so they contacted PosatcardMania to help them spread the word about their services.

The Solution

The marketing experts at PostcardMania helped Klaus Roofing Systems By J Smegal create a professionally designed direct mail campaign. The postcard design includes:

  • A testimonial from a client who used their roofing services, increasing recipient trust in the company.
  • A deadlined offer on a full roofing replacement using the postcard, encouraging the reader to book a free consultation.
  • The logo of an accredited business rating after being voted “best roofing contractor in 2019,” adding credibility to the roofing service and their contractors.

The mailers sent 1,000 postcards, three separate times to single-family homeowners with homes built from the years 1900 to 2000 and a home market value of $250,000.

The Results

got 6 leads and closed them all, which brought in up to $60,000 in revenue! Their ROI was roughly 2,692%!”

Klaus Roofing Systems By J Smegal had an impressive response to their direct mail advertising campaign! After mailing 1,000 postcards for three weeks in a row, they got 6 leads and converted them all into jobs! These new jobs brought in about $50,000-$60,000 in revenue! That’s a 2,692% return on investment!

Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other roofing services!

CSID: 32567