Direct Mail Advertising Case Study: San Antonio, TX, Orthotics and Prosthetics

The Situation

This Orthotics and Prosthetics provider was looking to increase their diabetic shoe sales. In order to accomplish their goals, they came to us to utilize our bulk mail campaigns.

The Solution

Our marketing experts worked with them to develop a direct mail campaign that targeted their previous patients.

Their direct mail campaign delivered results because:

• The headline immediately informs the recipient of what they’re offering, and the pictures of their shoes show that they have several styles.
• Directly underneath the headline is their call to action, telling the prospect to ask their doctor for a referral for their shoes.
• They include their COVID-19 precautions to make the recipient feel safe.
• The back side of the card lists the benefits of their shoes, and reinforces the fact that they have many options to choose from for the fashion-focused patient.
• Easily locatable contact info made the next steps to getting a referral for them a breeze.

The Results

They mailed a week and a half ago and they have already received 485 calls, 343 unique calls of referrals from doctors for patients to get the shoes! Each pair of shoes costs about $245!

UPDATED RESULTS: Total calls have jumped to 825 and unique calls to 497! The phones have been ringing off the hook! Income generated is approximately $120,000! This was all from ONE mailing!

Are you interested in doing a similar bulk mail campaign for your business? Call us, and we will get you connected with a marketing consultant who has experience creating campaigns for other Orthotics and Prosthetics providers!