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Automotive Repair Case Study Video

The Situation

KA RV Repair is an RV repair business located in Debary, FL. They were looking for a creative way to let RV Owners know about their services so they contacted PostcardMania for ideas.

The Solution

They went with a postcard campaign that aimed to let RV owners in their area know about their facility and the kind of services it offers. Like other specialty repair services, they featured actual pictures of the vehicles on site.

KA RV Repair’s postcard design included:

  • A headline that immediately informs the recipient of their services and its location
  • A 5 star review that established credibility
  • A map of their location that will delight locals that know the area

Because KA RV Repair sells provides RV repair services, they needed to exclusively target people nearby that actually owned RVs. Since RV owners aren’t that common, their mailing lists reached several sources of them: general RV owners, RV owners with newer models (2010-2020), and RV owners in a 20 mile radius around their zip code.

The Results

They spent $9,328.18 with postage included, and so far, they have made roughly $118,897.40. That’s a 1,175% ROI!"

So far, they have made roughly $118,897.40!

KA RV Repair received 57 responses and 56 converted in to actual customers. Income generated was $118,897.40! They spent $9,328.18 with postage included, resulting in a 1,175% ROI!”

Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other automotive repair businesses!

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