Everywhere Real Estate

Step 1: Your Mail Pieces are Sent

Direct mail pieces are mailed to your targeted prospects. This tried and true marketing medium produces tangible credibility for your real estate business that is unmatched by any other form of advertising.

Step 2: Mail Pieces are Tracked

Using a cutting-edge barcode technology system we developed ourselves, we track the mailing process of your order. You can log in to your dashboard any time to know exactly when your cards are due to arrive, so you can plan for the influx of new clients.

Step 4: Tracking Phone Calls from Your Campaign

Your campaign includes a unique phone number that redirects all calls to the real estate business phone number you select. This number allows all calls to be tracked and recorded so you can effortlessly see the results of your campaign in your easy-to-use dashboard.

The call recording feature allows you to ensure your reception and sales team is handling prospective callers properly and ensure no revenue is being lost.

For most callers, you can also view:

• Full name
• Address
• Gender
• AND age

This means you’ll be able to immediately use your prospects’ demographic information to determine how best to serve them the moment they call into your business.

Step 5: Google Business Profile Set-up or Optimization

Included with Everywhere Real Estate Platinum and Everywhere Real Estate Platinum Plus ^™ – Compare packages →

Your Google Business Profile is a business listing for you (or your agency if you are a broker with other agents working with you). Your Google Business Profile appears on Google Maps and in Google Search local results, making you more visible to potential clients online. If you have already set up your Google Business Profile, we will optimize it for you, to ensure that it is done properly to show up well in the Google Maps and Google Search results.

Step 6: Google Street View Images of Your Prospects’ Homes

Included with Everywhere Real Estate Platinum Plus ^™ – Compare packages →

With Everywhere Real Estate Platinum Plus, your campaign includes Google Street View images.

Here’s how this Google Street View images work:

• We match each address on your mailing list to its Google Maps location
• We pull the real Street View image for that exact address
• We place the image automatically onto the corresponding postcard, creating hyper-personalized street view mailers!

Prospects will see the latest Google Street View image of their property directly on your postcard, thereby increasing response. On average we’re able to create street view mailers for 80% of records. We’ll simply use a generic home image for any that don’t have a custom image available.

Step 7: Expert Campaign Review and Optimization

Every three months we will do a review of all ongoing Everywhere Real Estate campaigns. Our Campaign Results Specialist will review your whole campaign, including card designs, calls tracked, online ad designs and results, and landing page designs and results and make updates as needed to continuously improve your campaign’s performance. This may include: making sure offers and messaging are relevant for the current season; testing variations in calls-to-action on the landing page; editing landing page button colors, text, or style; testing various online ad designs as needed, possibly editing button colors, text, or style. Campaign review and optimization helps to make sure your campaign is performing at its best.