Target Prospective Sellers on Every Channel Automatically
We are now very proud to offer a brand-new comprehensive marketing program designed specifically for real estate professionals.
We’ve helped tons of real estate professionals like you get new listings and rise above their competition. Now, using what we’ve learned from each successful real estate campaign, we have the perfect recipe for data-driven real estate marketing. This is the easiest and most intelligent way for you to get new listings.
How it Works
Everywhere Real Estate brings together several powerful marketing elements to form a marketing campaign that is far greater than the sum of its parts. When you add Everywhere Real Estate to your direct mail campaign, your prospective new clients will see your ads on Google, Facebook, and Instagram—automatically! And, the results of your campaign are tracked in an easy-to-read dashboard so you have complete transparency for your campaign’s performance and results. You can even see when and where your cards are hitting mailboxes.
With Everywhere Real Estate Platinum you get all this plus your ads will also be shown on YouTube and Gmail and we will set up your Google Business Profile for you, or if you already have one, we’ll make sure it is ideally optimized to show up well in Google search.
With Everywhere Real Estate Platinum PLUS you get all of the above, plus Google Street View Images. Prospects will see the latest Google Street View image of their property right on their postcard, thereby increasing response.
Here’s how it all fits together…
Step 1: Your Mail Pieces are Sent
Direct mail pieces are mailed to your targeted prospects. This tried and true marketing medium produces tangible credibility for your real estate business that is unmatched by any other form of advertising.
Step 2: Mail Pieces are Tracked
Using a cutting-edge barcode technology system we developed ourselves, we track the mailing process of your order. You can log in to your dashboard any time to know exactly when your cards are due to arrive, so you can plan for the influx of new clients.
Step 3: Digital Ads on Google, Facebook, Instagram, YouTube and Gmail
Every prospective client who visits your website following your direct mail campaign is funneled into an automatic follow-up system.
Digital ads, matching your direct mail piece, will display on thousands of websites in the Google network, sending new clients directly to your website to learn more about your real estate services.
Facebook & Instagram Ads
Your matching digital ads will also be displayed on Facebook and Instagram. The ads will display to the people you mailed to, as well as to other potential clients who match similar demographics in your targeted area.
Included with Everywhere Real Estate Platinum™ – Compare packages →
Your promotional video (or we’ll create a static ad for you, if you do not have a video) will be displayed to your targeted prospects when they watch other videos on YouTube. By now your prospects see your real estate business is “everywhere” and that you are the one they should call!
Included with Everywhere Real Estate Platinum™ – Compare packages →
Your targeted new clients will also see your ad when they login to their Gmail account. This ad will show a from name and subject name and when clicked will be a full promotion about your real estate business, directing the new client to your website.
Gmail holds a 53% share of the US email market in 2020. According to statistics on Gmail users in the USA, Gmail accounts for 130.9 million of the total email users in the US. (Source: Shuttle Cloud).
Step 4: Tracking Phone Calls from Your Campaign
Your campaign includes a unique phone number that redirects all calls to the real estate business phone number you select. This number allows all calls to be tracked and recorded so you can effortlessly see the results of your campaign in your easy-to-use dashboard.
The call recording feature allows you to ensure your reception and sales team is handling prospective callers properly and ensure no revenue is being lost.
For most callers, you can also view:
- Full name
- AND age
This means you’ll be able to immediately use your prospects’ demographic information to determine how best to serve them the moment they call into your business.
Step 5: Google Business Profile Set-up or Optimization
Included with Everywhere Real Estate Platinum and Everywhere Real Estate Platinum Plus ™ – Compare packages →
With Everywhere Real Estate Platinum, your campaign includes setup of your own personal Google Business Profile. Google Business Profile is a business listing for you (or your agency if you are a broker with other agents working with you).
Google Business Profiles appear in Google Maps and in the Google Search local results, making you more visible to potential clients using Google Search and Google Maps. If you have already set up your Google Business Profile, we will optimize it for you, to ensure that it is done properly to show up well in the Google Maps and Google Search results.
Step 6: Google Street View Images of Your Prospects’ Homes
Included with Everywhere Real Estate Platinum Plus ™ – Compare packages →
With Everywhere Real Estate Platinum Plus, your campaign includes Google Street View images.
Here’s how this Google Street View images work:
- We match each address on your mailing list to its Google Maps location
- We pull the real Street View image for that exact address
- We place the image automatically onto the corresponding postcard, creating hyper-personalized street view mailers!
Prospects will see the latest Google Street View image of their property directly on your postcard, thereby increasing response. On average we’re able to create street view mailers for 80% of records. We’ll simply use a generic home image for any that don’t have a custom image available.
Step 7: Expert Campaign Review and Optimization
Every three months we will do a review of all ongoing Everywhere Real Estate campaigns. Our Campaign Results Specialist will review your whole campaign, including card designs, calls tracked, online ad designs and results, and landing page designs and results and make updates as needed to continuously improve your campaign’s performance. This may include: making sure offers and messaging are relevant for the current season; testing variations in calls-to-action on the landing page; editing landing page button colors, text, or style; testing various online ad designs as needed, possibly editing button colors, text, or style. Campaign review and optimization helps to make sure your campaign is performing at its best.
FREE QR Code
A QR code is an image that can be scanned with a smart phone and will send prospects straight to your web page to continue the conversation and give them a chance to leave their information on a web form. A free QR code is included on your postcard with Everywhere Real Estate.
FREE Landing Page
A landing page is a page prospects will “land” on after clicking on an ad or scanning a QR code. A professional landing page designed to match your campaign will be created by our expert web design team. A landing page that is specific to your campaign offer gives you the best chance to convert the people who land on your page into actual customers.
FREE Informed Delivery
Included with Included with Everywhere Real Estate Platinum and Everywhere Real Estate Platinum Plus ™ – Compare packages →
Generate additional exposure by displaying your postcard to recipients who are opted in to receive Informed Delivery emails. They will see your postcard, a full-color ad, plus a call-to-action button for the recipient to visit your website.
Which Campaign Type
Is Best For You?
Everywhere Real Estate is ridiculously inexpensive – just pennies per piece. However, since each campaign is tailored to your specific business, we need to have a quick chat with you about your business before giving you a quote, but don’t worry – it’s FREE!
Just call 1-800-628-1804 to speak with a marketing consultant.