Reach Voters With Targeted Google, Facebook, Youtube, & Instagram Ads Integrated Into Your Postcard Mailings!
Step 1: Mail Pieces are Sent
Direct mail pieces are mailed to your target district. This tried-and-true marketing medium produces results by delivering your artfully designed and clearly written marketing message right to your constituents’ mailboxes.
Step 2: Mail Pieces are Tracked
Using a cutting edge barcode technology system we developed ourselves, we track the mailing process of your order. You can log in to your campaign dashboard anytime to know exactly when your postcards are due to arrive.
Step 3: Online Google Ads Targeting Your District
We will design and run Google ads targeting the district you’re campaigning in. These ads will match your postcards and other digital ads, and will be shown to the people most likely to vote for you across the internet on various common websites your voters visit every day. Your ads will aim to drive voters to your website to learn more about you and your platform.
Step 4: Target Anonymous Website Visitors with Website to Mailbox
Turn website visitors into real opportunities, even if they don’t fill out a form. Website to Mailbox matches anonymous visitors to physical addresses and automatically sends a custom postcard to your qualified prospects.
1. Set Up Your Retargeting Tracking
We install tracking on your website to identify anonymous visitors and match them to addresses.
2. Create Your Retargeting Campaign
We set up your postcard to ensure it’s tailored to your audience.
3. Launch Your Campaign
We automatically send postcards to qualified visitors in as little as 1 business day.
4. Analyze Your Activity & Results
We track and report performance to you through our myPostcardmania portal.
Step 5: Targeted Ads on Facebook and Instagram
Your campaign’s ads will also be shown across Facebook’s extensive ad platform including Instagram. We’ll use interest-based targeting tailored specifically to your platform to display your ads to people who share those interests. Your constituents are now seeing you in their mailboxes, on the Google ad network, on Facebook, and on Instagram – all with ONE cohesive, identifiable message!
Step 6: Targeted Ads On YouTube
Your campaign video (or display ad, if you do not have a campaign video) will be shown on Youtube so that constituents who visit this massive video platform will, again, see your message continually all the way up to voting day.
Step 7: Targeted Behavioral Ads
Available with Everywhere Political Platinum
We will select topics related to your products and services and display your digital ads to people in your service area who are viewing that content online. Additionally, we select physical locations related to your products and services and display your digital ads to prospects who have recently visited those specific locations.
Step 8: Video Creation & Connected TV Ads
Available with Everywhere Political Platinum Plus
We create a video advertisement for your business that includes graphics, branded elements, and key information about your products or services. These videos run to your target audience on Connected TV platforms like Hulu, Amazon Prime Video, and YouTube TV, to increase brand awareness.
All-Encompassing District Targeting
Every element of your Everywhere Political Campaign will be targeted to the voters in your district, and online ads will be tailored to the constituents most likely to vote for you based on your platform and their interests. Your political ads will be shown to constituents everywhere they are most likely to see and engage with them, starting with the tangible postcard they’ll receive at home in their mailbox.
