There are three main groups you should target with your marketing, and each needs a message specific to them.

The first step to a successful mailing is defining who exactly the mailing is supposed to reach. There are three main groups you should target with your marketing, and each needs a message specific to them. That is to say, at the very least, you will have three card designs.

In order to have steady inflow of leads, the three groups you need to target are:

Group # 1: Your House Customer List

These are your customers who have already purchased from you, which is why they are so important. If they bought once, they are likely to do it again.

You should repeatedly ask your existing customers to contact you about a specific offer for your products and/or services. A clear, valuable offer with an easy way to contact you is best, and should sound something like this:

25% off your first mailing when you buy
5,000 full-color postcards for $359!
Call 800-628-1804

However, it can be anything you reasonably believe they will be interested in based on your personal knowledge of them and, preferably, based on their actual previous buying behavior.

Group # 2: Your House Prospect List

These are prospects that have inquired about your products and/or services through your own marketing efforts.
This group is interested in your service, but hasn’t made the decision to “go for it” yet. They will be the most likely to respond to a special (such as above) when you offer it to them.

Group # 3: Your Targeted List

The third group is composed of people who reasonably should be expected to express interest in your products and/or services, but they have never purchased anything from you nor even inquired about your products and/or services.

The likely reason they haven’t contacted you is they don’t even know you exist – yet. You can remedy that by contacting them with a series of postcards offering a FREE product trial (Marketing Tip: always print “FREE” in ALL CAPS) or information on the benefits of your products and services. If this list is properly selected – and you make an offer that any reasonable person will find very, very difficult to refuse – then your response rate will be high.

Marketing Tip:
Always print “FREE” in ALL CAPS

By understanding the needs of these three basic groups, you can craft relevant, effective marketing messages on your postcards to each group. If you market repetitively to each group, you will grow a strong, healthy base of customers and prospects.

Start Planning Your Own Marketing Campaign!

Chapter Index:
The Ultimate Postcard Marketing Success Manual
Chapter 1:
Marketing Strategy Defined
Chapter 2:
Two Step Marketing
Chapter 3:
Attention Grabbing Marketing
Chapter 4:
Overcoming the 4 Marketing Obstacles
Chapter 5:
Email Lead Generation is NOT the Answer
Chapter 6:
Marketing ROI is Key, Not Responses
Chapter 7:
How to Build a Marketing List
Chapter 8:
Marketing to Customers
Chapter 9:
Marketing to Follow-Up List
Chapter 10:
Marketing to Targeted Prospects
Chapter 11:
Targeted Mailing Lists 101
Chapter 12:
Targeted Mailing Lists 102: Keep Them Fresh
Chapter 13:
How to Design an Effective Ad
Chapter 14:
10 Elements of a Effective Postcard Design
Chapter 15:
Writing Effective Ad Copy
Chapter 16:
Crafting a Successful Marketing Offer
Chapter 17:
Web Design Marketing Tips
Chapter 18:
Building an Integrated Marketing Plan
Chapter 19:
Setting a Marketing Budget
Chapter 20:
Setting a Marketing Schedule
Chapter 21:
Marketing Repetition is Crucial
Chapter 22:
Tracking Marketing Campaigns & Improving Results
Chapter 23:
Lead Follow-Up Process
Chapter 24:
Complete Marketing Process Overview
Chapter 25:
Postcard Marketing Case Studies
Chapter 26:
Key Marketing Terms Defined
Call or Text a Marketing Consultant 1-800-628-1804