So you’ve got direct mail postcards and all this new-fangled internet technology, but how do you integrate them to get the most for your money?

Interesting you should ask, because actually using both mediums WILL get you the best results, and I just so happen to know how to do it. The key is to be in control of the process. This is how to do it…

Step by Step: Guiding Your Leads to a Sale

Here is a card that we sent. It has one central message: getting more from your direct mail campaign. Then it has one simple call to action: go to www.postcardmania.com/getmore to download your free report.

Step One – Postcard:

  • Simple copy
  • Bullet points to quickly communicate
  • Immediately directs reader to next step: the landing page

Each step is designed to get the prospect to take one step. The postcard is designed to get the prospect to go to the landing page…

Step Two – Landing Page:

  • Message matches that of postcard
  • Short copy gets read!
  • Bullet point the report’s benefits
  • Make the report easy to download

Once they’re there, they can easily download the report. That is our “lead” generation. We now have the contact info of a person who is interested in doing something to get more from their postcard campaign. Not only are we providing valuable knowledge to the prospect for FREE, we are also collecting lead data AND qualifying that person as being truly interested. (This process works for ANY industry!)

Step Three – Thank You Page:

Okay, so now we have our “lead.” We’re done, right? Campaign success? Not even close! When a prospect fills out the form and hits the button to download the report, where do they go? Well, think about what you know about them. For us, we know the person is interested in learning more about improving response rate.

Then, we look for a way to combine what we know about the prospect with what is best for us. How do we create the win/win situation? The answer is simple – we route them to a page that thanks them for downloading the report they just requested and also offers a free consultation on the phone with one of our Marketing Consultants. We know they’re looking for answers, and the best way for us to help them is to get them connected – live – with someone who has those answers.

It’s a step-by-step process and you have to follow through! Don’t get a nibble and think you’ve landed the big one. Set the hook and reel them in with a great landing page – and don’t stop until you’ve made them a customer!

Start Planning Your Own Marketing Campaign!

Chapter Index:
The Ultimate Postcard Marketing Success Manual
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Chapter 1:
Marketing Strategy Defined
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Chapter 2:
Two Step Marketing
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Chapter 3:
Attention Grabbing Marketing
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Chapter 4:
Overcoming the 4 Marketing Obstacles
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Chapter 5:
Email Lead Generation is NOT the Answer
Read
Chapter 6:
Marketing ROI is Key, Not Responses
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Chapter 7:
How to Build a Marketing List
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Chapter 8:
Marketing to Customers
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Chapter 9:
Marketing to Follow-Up List
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Chapter 10:
Marketing to Targeted Prospects
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Chapter 11:
Targeted Mailing Lists 101
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Chapter 12:
Targeted Mailing Lists 102: Keep Them Fresh
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Chapter 13:
How to Design an Effective Ad
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Chapter 14:
10 Elements of a Effective Postcard Design
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Chapter 15:
Writing Effective Ad Copy
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Chapter 16:
Crafting a Successful Marketing Offer
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Chapter 17:
Web Design Marketing Tips
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Chapter 18:
Building an Integrated Marketing Plan
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Chapter 19:
Setting a Marketing Budget
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Chapter 20:
Setting a Marketing Schedule
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Chapter 21:
Marketing Repetition is Crucial
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Chapter 22:
Tracking Marketing Campaigns & Improving Results
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Chapter 23:
Lead Follow-Up Process
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Chapter 24:
Complete Marketing Process Overview
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Chapter 25:
Postcard Marketing Case Studies
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Chapter 26:
Key Marketing Terms Defined
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Speak to a Marketing Consultant 1-800-628-1804
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