PostcardMania In the News

Marketing can be a complicated process, and postcard marketing is no different. There are a lot of factors to consider when planning and coordinating a strategic direct-mail campaign. There isnt a quick trick to getting a well-targeted mailing list or an effective postcard design. However, here are some tips for receiving great results from the start.

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For the past two months, I have written feature articles for DE about an integrated marketing approach and the easiest way to achieve it a new direct mail product available to dentists called DirectMail2.0. My first article looked at why marketing integration is something your practice needs if you want to maximize your marketing dollar. In the second, I explained what DirectMail2.0 is…. In this article, its time to take a look at the actual, real-life results generated by DirectMail2.0 campaigns.

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Targeting the right prospects with the right mailing list is key to success

Im just going to come out and say it:The mailing list is the most important part of a direct mail campaign.

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Do you know how many people visit your practice website each month? Do you know what percentage of those people actually set up an appointment online? Would you like to know which pages people spend the most time on, or which elements of the page they find the most interesting?

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In Mailing System Technologys April 2014 newsletter (subscription highly recommended!) I wrote about the need for direct mail companies to adapt to the changing marketplace or suffer a slow, painful business death. You can read that column for more context athttp://tinyurl.com/JoyGendusa, but for the purposes of this article, all you need to know is that at the end, I offered a solution: a new direct mail product that uses Google to give customers an integrated online (Google) and offline (postcards) marketing system.

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For the past two months,I have written feature articles forDEabout an integrated marketing approach and the easiest way to achieve ita new direct mail product available to dentists called DirectMail2.0.My first articlelooked at why marketing integration is something your practiceneedsif you want to maximize your marketing dollar.

Click here to learn more!

Direct mail is a proven method for drumming up business, and it succeeds whether it is your main marketing strategy or in a supporting role. My specialty is direct mail marketing, particularly with postcards and there are four direct mail mistakes that I see over and over. These errors directly impact how much money a campaign can generate. So they are costing you money in a very real sense.

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Here is a guest post by Joy Gendusa about the topic of writing guest posts on other peoples blogs.

Guest posting on established blogs is a great opportunity to get exposure in front of quality prospects, but you need to get it right to make the most of it.

Here are 4 tips to consider before submitting your guest post…

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Followthese rules to plan and execute successfuldirect mail marketing campaigns this year

For most businesses, January is the make a plan and start executing month. Everyone is focused. Everyone is pumped up and ready to reach the goals they just set for the year. With this in mind, I wanted to come up with something to give you to guide your marketing planning and help with the executing part too!

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Have you ever seen a well-orchestrated ad campaign from a huge medical center or well-established practice and thought, Wow. It must be nice to drop that kind of money into your marketing budget and not even notice.?

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