PostcardMania In the News

The holidays can be hectic, but one thing that always helps is a list. Even Santa Claus needs one — and I’ve heard he checks his twice!

I have a holiday routine I follow every year to help me reflect on how my business performed over the past year and how it can improve in the next. These crucial tasks have helped me grow my business, PostcardMania, from nothing to over $100 million in annual revenue. The best part is that our revenue growth is accelerating, which is a big accomplishment for a 26-year-old business. Since 2020, our annual revenue averages 15% growth — three times better than the previous decade’s average of 5% growth.

This checklist will help guide you in the process of analyzing your results and preparing for the year ahead.

Read the full article here.

When you’re on a long journey, there are many twists and turns that require critical decisions. Once you’ve reached the very last few miles, your choices become even more significant.

In business, this means that the end of the year could require you to make some last-minute (but pivotal) moves in order to generate additional revenue and end 2024 strong.

The good news is you do still have time to finish strong.

Read the full article here.

Ranked by Full-time local employees

Largest Women-owned Businesses in Tampa Bay, Ranked by Revenue 2023

Locally Researched by: Chris Erickson, Tampa Bay Business Journal Sep 20, 2024, 6:00am EDT Revised: Oct 23, 2024, 2:20pm EDT

There is something exciting about watching one action trigger a chain of reactions. This is potentially why setting up domino tiles and then watching them fall down sequentially is so satisfying.

In 1976, Bob Speca, Jr., at just the age of 18, achieved the first world record for the most dominoes toppled in a chain reaction, which was a total of 11,111 pieces. After debuting this event on The Tonight Show, a domino-toppling craze started.

But there is one type of special trigger I know of that could set off a positive chain of reactions for your business, and that is triggered direct mail. In 2023, one survey reported that 74% of marketers agreed direct mail delivers the best return on investment, response rates and conversion rates out of all marketing channels.

Continue reading here.

When the beer brand Modelo launched its “Mark of a Fighter” marketing campaign in March of 2023, it was not only an intriguing concept that appealed to the underdogs of America, but it was also an indicator that this beer brand had a fierce and competitive spirit — something sorely needed if you’re going to take on Anheuser-Busch, the brewer behind Bud Light and “the King of Beers,” Budweiser.

Read on here.

Many of us expected robots to be a part of our future, but perhaps not in the way we imagined. Instead of doing our chores and serving us hors d’oeuvres (like Rosey the Robot from The Jetsons), AI wants to think for us.

ChatGPT and other virtual assistants can give us mountains of information on any topic under the sun in seconds — but how useful are they?

I wanted to see what ChatGPT had to say about marketing. My business, PostcardMania, has helped 118,342 small business owners all over the country with effective marketing strategies for over 26 years. How did ChatGPT’s advice compare to what we’ve learned?

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America’s fast-growth founders reveal the marketing strategies working for them right now.

Digital marketing channels are saturated, and eyeballs have started to wander away from screens — that’s a big takeaway from an impromptu focus group of Inc. 5000 Masters, who recently compared notes on marketing innovations in a closed session.

So, where are these fast-growth founders seeing traction? Check out the full story here.

PostcardMania, the $104.6 million marketing technology firm with 384 staff, increased second quarter revenues significantly over the same quarter last year, improving 12% over Q2 2023, as more businesses choose direct mail to reach increasingly digital-exhausted consumers.

PostcardMania’s direct mail automation products and automation-led division, PCM Integrations, remain at the forefront of growth with top-line revenue increasing 55% over the second quarter last year. The multi-million dollar division focuses on direct API integration that connect to most marketing softwares and CRMs, giving users the ability to send direct mail as easily as email, with scalable programmatic targeting and delivery, and responsive lead nurturing without any upfront cost or recurring tech fees.

Check out the full article here.

PostcardMania, the $104.6 million direct mail-led marketing technology company with over 380 staff, is excited to announce the launch of its HighLevel native app integration, which is currently in beta.

HighLevel is an all-in-one sales, marketing and CRM (customer relationship management) tool that allows businesses to manage their communications with prospects and customers in one convenient location. More than one million businesses utilize HighLevel for its convenience and affordability.

Read on here.