Orthodontic marketing is critical, especially when you compare it to a normal family dentist.
Dental practices mostly rely on building long-term relationships with their patients, while Orthodontic offices are a revolving door, cycling new patients in every few years.
Orthodontists need to ensure that they have an extremely effective sales funnel, equipped with Orthodontic-specific marketing, so that the new patients never stop coming in!
Below are several postcard designs that use marketing strategies that have been extremely effective for our previous Orthodontic clients.
Feel free to try them out yourself!
1. Use imagery of children in your marketing to target Orthodontics’ biggest audience
Braces have almost become a rite of passage for many middle-class Americans, usually having to get them somewhere in the middle-to-high school range.
Targeting this age range is critical for your practice’s success.
Postcards have the unique ability to hyper-target homes around your business with the presence of children with a specific resident mailing list.
Just choose which age range you want to target, design your card and leave the patient generation to us!
2. Speak directly to parents in your marketing copy to trigger a response
Ultimately, the decision to get braces is the parent’s, not the child’s.
Using phrases like “your teen/child” makes a parent think about their own child.
Every parent wants their child to be happy, confident and successful. Remind them a straight smile is a great way to get there!
3. Fill your advertising with “New Patient Specials”
Regardless of the age range you target, everyone loves to get a good deal.
Contextualizing your discounted services as “New Patient Specials” may give someone thinking about braces that push they need to come in!
4. Talk directly to adults that may not be confident in their smile
Just because children are the biggest target audience for orthodontics doesn’t mean that adults don’t get them.
Try running an advertising campaign that speaks directly to adults; those without a “straight and beautiful smile” will be triggered by this phrasing and may think about investing in one!
And to ensure that these adult patients convert whenever they call in for more information, try our Everywhere Dental marketing product.
One of its key features is the incoming new patient call analysis. Our team of trained experts listen to your front desk’s recorded conversations and personally review, analyze, and rate each one of your tracked phone calls.
This way, we can improve your conversions and keep you revolving door moving!
If you have any questions about growing your business with Orthodontic postcards this summer, call one of my marketing experts at 877-438-5202…
They’ll help you navigate mailing lists, postage, and answer any other questions you have!
Plus — their advice is 100% FREE.