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How to Market to Low Income Families or Low Income Consumers

Want to reach this category with your marketing without wasting marketing dollars?

Read on!

First, buy a mailing list full of your ideal prospects. Specifically, you need a mailing list containing the demographics of people most likely to respond to your marketing, and buy from you. How do you find out these demographics?


Review the list of your best clients (the ones who’ve been with you for awhile). Where do they live? Do they hail from certain cities, regions?

Don’t just buy a mailing list blanketing an area— with mailing lists, you can TARGET whom you want to call you!

After working with over 93,936 clients nationwide, we know a thing or two about purchasing high quality data for marketing. So here are some tips…

Here are the recommended demographics you can select when purchasing a mailing list for this category:

  • Income
  • Geography
  • Credit score

Note: not all mailing lists are created equal!!

Purchase a bad, old, or invalid mailing list (think: businesses that have since relocated or closed), and you risk wasting money on sending direct mail which will just bounce back.

How do you select a mailing list that WON’T be a waste of marketing money?


Any legit mailing list provider will guarantee at LEAST 90% deliverability of your mail pieces to that list. Anything less than 90%, hang up.

Here at PostcardMania, we guarantee at least 95% deliverability. Why not 100%? People move, businesses close, and the United States Postal System updates these addresses in the National Change of Address Database. But that database doesn’t get updated every second, so that’s why it’s not guaranteed 100% of your mail pieces will deliver. Now you know!

Find a mailing list provider who will consult with you and help you whittle down your mailing list as targeted as possible so the people you’re mailing to are the people most likely to become new customers.

For this category, explore other mailing pieces besides postcards, such as lettersyellow letters, and snap-aparts — all of which can be personalized to grab your prospects’ attention even more.

To reach those same prospects online — like on internet websites and on Facebook and Instagram — you can run online ads that match your postcards.

This offline/online approach will show your business’s marketing to prospects literally EVERYWHERE they spend their time:

  • At home (never more true than NOW)
  • On endless internet websites in the Google network
  • On Facebook (like it or not!)
  • And on mobile devices on Instagram.

This coordinated marketing program has a name:

Everywhere Small Business.

You can watch a 1-minute video about it here.

One more idea…

Rack up as many reviews on your business as possible.

I’m talking about on Google, Yelp, Facebook, and any niche rate-and-review sites.

Reviews today can sway someone from merely checking you out to straight up buying from you.

Check out these statistics from a  consumer survey:

  • 97% of consumers read online reviews for local businesses
  • 85% of consumers trust reviews just as much as word-of-mouth
  • 68% say positive reviews increase their trust in a local business

Even without these statistics, you probably use Amazon or Google, right?

Don’t you look at reviews before buying from a new business?

If you’re not convinced, read this article.

Ultimately, remember this:

Your marketing needs to be seen everywhere, and consistently. The business that gets called and purchased from is simply the business that is remembered above the competition.

Watch this 1-minute video about marketing everywhere affordably.




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