From lawn care flyers to social media landscape advertising, there are dozens of landscaping marketing strategies — from simple to more complex — that you can use to get landscaping customers.
And you could spend dozens of hours researching them!
But you’re busy running your business, so we’d like to save you the trouble by collecting the best lawn care marketing ideas here.
Here is a list of 25 proven landscape advertising ideas — enjoy!
1. Become the #1 go-to landscaper in your service area by creating name recognition
Having an attractive logo professionally designed for your landscaping advertising is important for 2 reasons:
- It helps you look like a professional trustworthy business
- It creates name recognition
Both of which amount to more landscaping customers!
Something like this:
Put yourself in your prospect’s shoes for a moment…
Imagine you’re a homeowner who’s thinking about hiring a landscaper or lawn maintenance company.
One neighbor has some guys in a beat-up pickup truck come by and mow the lawn once a week.
Another neighbor has their yard serviced by ABC Landscaping (a fictional company I just made up for the sake of this exercise). You know the name of the company because their logo is on the side of their truck and the guys all wear T-shirts that say “ABC Landscaping.”
Which one are you more likely to call?
Well, first of all, because you know their name. You can just Google them!
But secondly, because they look more established and credible.
You can get your logo designed AND put on multiple promotional items to easily (and inexpensively) boost your business’s branding and professional look.
Those prices are DEFINITELY worth it for constant branding!
A lot of small landscaping companies skip this step in the landscaping marketing plan — yet it’s part of why they stay small. (Another big reason is that they aren’t doing enough marketing (like lawn care postcards!))
2. Market your services BEFORE busy season to generate $108,000 in revenue
Peak season for landscapers varies depending on location, but it generally begins in spring and ends in fall.
But no matter where you are, one thing is true:
There’s always another guy looking to take your customers!
Whatever medium you’re using, there are 2 rules for winning the landscape marketing game:
- Reach prospects first
- Reach prospects more often
You should start planning — and running — your lawn maintenance marketing campaigns well before the start of spring.
And I recommend hitting each prospect with your message AT LEAST 3 times.
Repetition wins the game when it comes to landscape advertising. It builds your credibility with your target audience because when they see your ads again and again they understand that you’re a stable, trustworthy business.
It also increases the likelihood that you will reach them when they DO need you.
These guys timed their landscape postcard campaign to reach prospects 3 times in early spring and brought in $108,000 in revenue!
Market yourself early and often.
Not only will this help you stay busy throughout the season, it will give you time to take better care of your customers, because your marketing is already handled!
3. Target your ideal prospects to attract 170 new jobs
If you want to avoid wasting money with your lawn care marketing, you need to discriminate!
What I mean is…
Mailing landscaping advertising flyers to every single homeowner in your city can get expensive — FAST — especially if you live in a densely populated area.
Narrow your focus. Choose your prospects.
And think about this:
Say you deliver landscaping flyers all over town.
Most of your jobs are concentrated in one area, but you get a call from someone on the other side of town who needs someone to mow their lawn.
Is it worth your time (not to mention gas money) to drive to the opposite end of town for one lawn maintenance job?
But your targeting can — and probably should — go beyond geography.
You can target only your IDEAL prospects to generate only the highest quality leads (and jobs)!
This Colorado landscaper brought in 170 jobs with a direct mail campaign targeting owners of homes valued at $250,000 or more.
If you don’t know who your ideal prospects are, finding them is easy…
All you have to do is figure out who your best (read: most profitable) customers are, and market to more people like them!
Your most profitable clients might be commercial properties. Don’t forget them!
4. Use this time-tested marketing tool to generate a 1,400% Return on Investment (ROI)
Direct mail remains a time-tested lawn service marketing tool — yes, even in our digital age!
Consider these numbers:
- 79% of consumers say they open direct mail immediately
- 54% of consumers say they prefer direct mail marketing the most
Which is to say:
Direct mail WORKS. And one specific type of landscaping direct mail works ESPECIALLY well…
I’m talking about lawn care postcards!
Advertising for landscaping services with direct mail postcards is cost-effective because:
- You can target only your IDEAL prospects by neighborhood and/or demographics
- Recipients see your message without even having to open it
- You save on postage when you mail landscape postcards rather than letters or folded flyers
This Florida landscaper generated $50,000 (a 1,400% ROI) with their postcard campaign!
Check out other lawn care postcard templates that are currently working for other landscaping businesses and request a FREE sample pack!
5. Update your online listings to reach 93% of online prospects
As many as 93% of all online experiences begin with a search engine, according to SearchEngine Journal.
And while many of the people who receive your lawn care postcards will search for you by name and go directly to your website (we’ll talk about what happens then in #6), many of them will simply search for what they need, like:
“Best landscaper in [your town].”
And they will see a TON of listings, many of which will be search and review sites, like:
- Angie’s List
Make sure you’re listed on those sites — and that your business profile is correct, up-to-date and filled with beautiful photos of your work —
Or you risk LOSING all of those prospects to your competitors.
Here’s a great example of a thorough listing on Houzz.com:
Creating an account is easy:
Just click here and follow the instructions! The site will lead you through the process.
Don’t just sign up and think your job is done. Keeping your listing current means setting aside time to upload new photos regularly and asking your happy customers to leave you a review on the site (more on that in #9)!
When you’re done updating your online listings, you need to address your website like this:
6. Capture some of the 95% of leads visiting your website
Your website isn’t just a fancy place for your prospects to visit you online…
Factually: it’s a MAJOR part of your landscape marketing strategy.
95% of your prospects will visit your website before making any decision to buy from you (or not).
So your website must immediately communicate the following:
- Who you are
- Which services you provide
- That you’re a real (credible) business
- And how to contact you.
Take a look at this website:
Thanks to the images of green lawns and well-trimmed yards, there’s no question that this is a landscaping business!
See how the headline clearly states what this landscaping business does:
The logo strategically placed in the upper left-hand corner shows WHO owns this website right away.
Notice not 1 but 2 places to contact this landscaping company right off the bat:
1) The phone number in the upper right-hand corner
2) And the black lead capture form.
Make sure your landscaping website shows pictures of your landscaping work.
And make it clear what your special offer is (meaning why someone should call you)…
Like this red graphic on the homepage which just can’t be missed!
One more thing:
Since 68% of consumers trust a business more who shows off positive reviews, you should feature your happy customer testimonials on your website!
Like this landscaper did:
And next to your reviews, you can feature a lead capture form, which I talk about next in #7.
If you want your website done with an expert hand, our website design services start at an extremely affordable $495.
7. Avoid losing 96% of hard-earned leads with fill-in forms on your website
You’ve gone to the trouble and expense to generate a lead with your landscape postcards or flyers (or commercial or whatever). Again, the MAJORITY (about 95%) of those people are headed straight for your website.
But 96% of those visitors are not yet ready to become a customer, according to Kissmetrics.
So what then?
They leave your site and go on with their lives. When they’re ready to call a landscaper or lawn service, will they remember you?
Maybe — or maybe not.
To maximize your landscape marketing dollars, you need to capture the identity of those interested prospects so you can follow up with them, keeping your business top of mind so when they need your services, they call YOU!
With a lead-capture form, like this:
An effective lead capture form works by offering your visitor something useful — a FREE estimate, for example, or FREE lawn-care tips — in exchange for their email address.
Once you have their email address, you can email them with special offers and updates regularly!
The LESS information you ask for, the more likely people are to fill out your form. Most people are pretty willing to share their email address — their phone number is a different story!
Now that you know your prospects will visit your website, and you’re going to ensure you have a contact form on your website, here are even more lawn care advertising ideas:
8. Nail your Google listing to generate FREE leads from Google
Register for a FREE Google Business Profile account. It’s how you’ll update your Google listing for your landscaping business, meaning…
When someone googles for landscaping services like yours (or YOUR business directly), one of the first things Google shows from its search is your Google business listing (like the one above).
Your Google listing can (and should) show pictures of your landscaping work plus all information googlers want to see right off the bat. This information gets pulled from data you enter in your Google Business Profile account.
So you need to make sure you have this data entered correctly, specifically:
- Your business’s actual name
- Address (Google will verify it)
- Phone number
- Hours of operation
- Category of your business.
You’ll also manage and respond to any Google reviews from your Google Business Profile account — more on why that’s important in #9.
Again, make sure you keep ALL your contact information updated in your Google Business Profile account since inaccurate information about you will actually prevent Google from bringing up your business in searches. Meaning, your business may end up showing up LESS in Google searches —
Which is NOT what we want considering Google is the #1-used search engine in the U.S!
So if your address OR hours change (like for holidays) make sure to update it in Google Business Profile.
Another benefit to keeping your business’s information totally up-to-date is you’ll be found easier on Google Maps!
If someone uses Google Maps to search for a local landscaping business, your correct and updated information on the internet (including Google Business Profile) will enable your ranking in Google Maps to be higher than those other landscapers who don’t take the time.
So make sure your business’s contact information is correct on these websites too:
Plus, Google Maps results show up even BEFORE organic results…
Meaning, prospects see Google Maps results FIRST when they search on Google.
The first organic listing for a landscaper in the above search comes AFTER those Google Maps results.
Remember that Google LOVES consistency, so just keep your business’s information updated across anywhere it’s listed online and work on getting lots of positive reviews too, which I talk about here:
9. Use Google reviews as 90% trust and act on them
When prospects see positive reviews, they’re 90% more likely to trust and buy from you, according to research.
Plus, people are more likely to click on a business’s website when its Google reviews are positive, meaning those golden star ratings you see!
It’s like Google has trained us to recognize that stars = ratings, and the more, the better!
So the game becomes:
Get LOTS of 4- and 5-star reviews of your landscaping business online!
Here are some ways to do that:
- Have landscapers tell customers they’d appreciate a review
- Make sure customers know HOW to leave a Google review
- Add a link in your email signature
- Send gentle email reminders that you’d appreciate a review!
FYI, it’s against Google’s policy to outright solicit reviews from clients, so one way to add the Google review request in your email signature is like this:
“Have feedback about our service? Leave a review!”
When you’re done servicing a client’s yard, tell them you’d appreciate a review online if they’ve enjoyed your service.
You also want to take the time to RESPOND to negative reviews.
When you spot a negative review online, make sure to comment on it and respond with a sincere apology and offer to remedy whatever occurred that was dissatisfactory with their landscaping service.
The last thing you need is a disgruntled former customer bad-mouthing your business.
So handle the review well, and they could turn into a happy customer!
Even if the customer can’t be satisfied no matter what you offer or do, your response online will at least show other consumers that you care enough to communicate and try to help.
10. Attract 75% more of your potential customers with Google pay-per-click ads
As I mentioned before in #5, 93% of online experiences start with a search engine. Unfortunately, only 75% of those people will scroll past the first page of results, according to HubSpot.
With Google pay-per-click (PPC) advertising, your lawn care ads appear even above the organic listings when people search for your services.
Here’s what I’m talking about:
What’s great about PPC is that you only pay when someone clicks on your ad!
What’s not so great is that it’s complicated, and you can easily waste money on unqualified clicks (when people click on your ad so you have to pay, but they’re not qualified leads who are likely to turn into customers).
With PPC ads, you bid on keywords, like “landscaping” or “lawn service.” Google AdWords (Google’s PPC platform) will suggest a bid for you, but you can actually bid however much you want.
Your cost per click is determined by many factors — your bid being just one — such as:
- How relevant Google thinks your website is to your targeted keyword
- “Dwell time” on your website (how long visitors stay there once they click on your ad)
- Your conversion rate (how many visitors take your desired action, such as filling out your lead capture form)
When you’re first starting out with PPC, I recommend setting a budget (say, $15 a day) and playing around with your ads to see what gets the best results.
The most clicks isn’t necessarily the best result. You PAY for each click (hence the name PAY-PER-CLICK). You want to make sure those clicks are converting into leads!
Here are a couple of tips:
- Create a dedicated landing page for each ad that is a clear continuation of the message on your ad (if your ad says “3rd mow FREE!” but your landing page only says “Free estimates,” people will click away faster than you can say “good-bye, lead!”
- Make sure your landing page has a lead capture form!
- Add call extensions to your ads (either your phone number or a “click to call” button for mobile ads) and the people who are ready to call can do so without you being charged for the click!
Managing a PPC campaign can feel like a full-time job — but as a landscaping business owner, you already have one (or 5)!
It’s probably worth it to hire a PPC professional to do it for you.
You can use PostcardMania’s PPC management services here.
11. Reach 79% of potential landscaping customers on Facebook
Facebook marketing is crazy popular, and with good reason.
According to Pew Research:
- 79% of online Americans are on Facebook
- That’s 68% of ALL Americans
- 75% of them go on the site every day
In other words:
It’s a huge opportunity for lawn maintenance advertising.
Many business pages’ organic reach (that’s how many people you can reach for free) have declined sharply. For some, it’s as low as 2 PERCENT.
That means you have to pay up for an ad, like this:
I recommend running Facebook ads at the same time you’re mailing your landscape postcards.
You can match your Facebook ad’s special offer and design with that of your direct mail campaign.
So your prospects see ONE cohesive marketing message whether they receive your landscaping postcard in the mail OR see your ad on Facebook.
Plus, get this:
So if you’re mailing your lawn services postcards to all the homeowners in Nashville, TN, you can then target those same exact people on Facebook in Nashville, too — at the SAME time.
This coordination of mailing direct mail plus simultaneously showing matching Facebook ads gives your prospects the perception that your landscape marketing is almost everywhere.
It’s called Everywhere Small Business. With it, your landscaping business can simultaneously target prospects with:
- Direct mail
- Google ads (across thousands & thousands of internet websites)
- AND Facebook ads.
And YOU don’t have to do anything.
Essentially your landscaping marketing will be shown EVERYWHERE your prospects already spend their time, generating the following:
- Calls to your business (that we track for you)
- Clicks to your website (we track these too!)
- Millions of online impressions (eyes on YOUR ads)
- Essentially MORE leads with ZERO effort from you.
Watch the Everywhere Small Business video to see how exactly this program can increase your lawn services marketing exponentially starting now.
And while we’re on the subject of marketing on autopilot…
12. Turn NEW movers in your area into automatic customers without lifting a finger
According to the U.S. Census Bureau, a little over 11% of the American population moves every year. Many of those people need landscaping and lawn maintenance services!
With our New In Town program, you can reach new movers in your service area every month without you even having to think about it!
Here’s how it works:
- You tell us your target demographic and service area
- We design a postcard for your business
- Every month, we automatically send all new movers that fit your targeting criteria your landscape postcards
- They call to redeem your offer, then you wow them with your services and create new customers!
And this is cool:
Your landscape postcards are personalized with the name of the recipient (they can also be customized for each recipient to match their demographics), so they take notice!
Here’s an example:
By automatically mailing to all the new movers in your area, your landscaping business can receive a steady stream of new customers who need your lawn maintenance services.
13. Attract up to 56% more clients by distributing landscaping flyers and door hangers
According to the Data & Marketing Association, 56% of consumers trust print marketing more than other marketing mediums which is part of why landscaping postcards can generate up to a 1,400% return on investment…
But guess what:
Lawn care flyers and door hangers work too!
They’re extremely affordable! If you’re a brand new business trying to figure out how to get landscaping customers, flyers (like the one below) are a good place to start.
If you’re not the creative type, you can find free templates online — Pinterest has tons of them — that you can customize for your own lawn service marketing. (Don’t forget to include your professional logo from #1!)
The only problem is:
I don’t know ANY small business owner who has the kind of time required to pass them out!
When it comes to delivering your flyers, you could:
- Pay someone to post them for you. This is a great job for high-school-aged kids. (I recommend checking up on them, though, to make sure your flyers are actually being delivered!)
- Have your crew deliver them in the neighborhoods where they’re already working.
And while you’re crew is handing out your landscaping flyers, have them do this too:
14. Plant landscaping ads directly in customers’ yards!
Once you have your logo designed, print out some lawn marketing yard signs that show it including your website URL and phone number, and place them in yards you regularly service. (Or a big landscaping job you’ve recently finished.)
It’s easy (you’re already in their yard!) and provides good visibility to neighbors and other passers-by who may be in need of a lawn maintenance company!
Of course, you want to make sure that both the sign AND the yard you place in are professionally, perfectly done. You’re showcasing your work, after all!
But keep in mind:
Not all of your customers are going to want your sign in their yard. Offer them a discount in exchange to sweeten the deal, and some of them will!
15. Always keep communication open with your clients
Failing to stay in touch with existing customers is an extraordinarily costly mistake.
The biggest asset your company has, along with its employees, is its existing customer base — people who’ve already given you their ultimate vote of confidence:
Existing customers are not only a source for current business, but also for referrals.
So it’s VERY important you keep in touch with customers because they could generate MORE business for you!
One way to keep in touch with existing customer is by sending them a monthly email newsletter.
You can feature almost anything in your newsletter, but here are some ideas:
- Current specials
- New team additions
- New changes to your business
- New pricing
- New services you’re adding
- And how you help the community.
Motivate your employees to be friendly to customers when they see them. Just a simple “hello” shows your customers you appreciate them, and:
Any potential prospects nearby will notice your team’s friendliness and remember it!
People love to buy from those whom they LIKE.
16. Ask for referrals as 92% of people trust them
According to a report by Nielsen, 92% of consumers trust referrals from people they know.
Not surprising, right?
When you ask someone for a referral, you’re usually asking them because you know and trust their insight!
Don’t assume your clients know you’re wanting to grow your business with new customers.
You can add a line at the bottom of your invoices that says:
“We LOVE referrals! Get your next lawn service FREE for any referral who becomes a client with us!”
You can also add this to the bottom of your email newsletter (#19)!
Another great thing about referrals?
You don’t have to PAY to generate them as new fresh leads.
Just reward your current clients who give you referrals…
Which will make them feel valued and save YOU extra landscape marketing dollars!
17. Use your blog to generate 4.5X more leads
Think a blog is optional for your lawn service advertising strategy?
Publishing helpful articles on your landscaping business’s blog can actually generate up to 4.5 times more leads than businesses who don’t utilize this free landscape marketing resource, according to Hubspot.
Need ideas for your landscape marketing blog?
Listen to your current customers.
And answer these questions:
- What do they need help with?
- What questions do they have when they’re looking for a landscaping company?
- What helpful content can you write about that will prove you’re a credible business?
When you arm your lawn service marketing strategy with helpful content featured on your website’s blog, you’ll have a better chance of ranking on Google.
By using keywords.
Make a list of keywords that your prospects may use when googling for a landscaping business (just like yours), and include those keywords in both your blog and website pages.
When a prospect googles for a landscaper like you, Google will more likely suggest your website to that prospect if keywords planted on your website mirror what your prospect entered into Google.
It’s like FREE SEO (search engine optimization) for your landscape marketing… speaking of which…
18. Improve your Google ranking with search engine optimization (SEO)
Search engines work by finding websites which match the keywords your prospects search with.
So if your prospects enter “[Your City] Landscaping” (aka Tampa Landscaping), your website will rank higher in Google to the degree that your website pages have the keywords “Tampa Landscaping” in them (as well as other factors that are more complicated that we won’t get into detail on here).
Above are the TOP results for Tampa Landscaping when I googled for it. The landscapers you see above have websites that are built to be found by Google, and that’s SEO in action!
To get your website found on Google, your website’s data must be accurate and filled with keywords your prospects use to find business just like yours.
Again, make a list of these keywords using Google’s free keyword planner tool, and have your website guy (even if that’s you!) use them on the pages of your website — your homepage, your About Us page, etc.
But it’s NOT only keywords you need.
Here are some tips to increase your website’s SEO:
- Each page’s title (learn about page titles here) should be different
- Homepage’s page title should have “landscaping” plus your city & state
- Your contact data (on your contact page) must be correct
- Your business’s data must be referenced (cited) on other popular web pages
- You should have and use a free Google Business Profile
SEO is not a one-shot deal — much like marketing in general!
So beware of any company that claims to guarantee to get your website to #1 on Google in a short amount of time.
SEO is a continual process since Google and its algorithms (formulas) change all the time. That’s why getting reviews (#26) and making sure your website is set up to capture leads is 100% worth your time (and it’s less complicated too.)
19. Close up to 80% more sales by automatically following up with leads
Here’s the deal:
The majority of marketing strategies for landscaping businesses will not close 100% of the leads on the first attempt. And neither will your BEST sales person.
Makes sense, right?
Let’s say you receive an email from someone directly from the contact form on your website.
This person’s reached out to you with some level of interest —
That’s a lead!
They’ve asked you how much your pricing is for gutting some trees from their backyard, and you quickly provide them an answer.
You email them, maybe call them (if they provided a phone number), and still no word back.
No client yet.
NOW you follow up with them!
But instead of emailing and calling them every day, you can use email marketing to automatically follow up with this lead for you.
In a free email marketing software, such as MailChimp for example, you can set up a simple campaign to automatically email leads so that you’re continually reaching out to them.
Also called an “email drip campaign,” it works in landscape marketing by sending out emails on a predetermined schedule to prospects in a list that you create.
Instead of you remembering to manually email prospects on a set schedule, have your email marketing system do it for you.
Plus, you can use this same email marketing tool to send out monthly newsletters to your customers, making them feel like you care to keep them updated on things like:
- Special promotions you’re running
- New lawn services you’re now offering
- Help you’ve provided the local community
- Pictures of stellar jobs you’ve done!
The idea is that the more prospects are followed up with consistently, the more likely they’ll remember YOUR landscaping business (vs. your competition)…
And when someone remembers you, they’re MUCH more likely to BUY from you when the time comes.
If you want a done-for-you email marketing solution, you can use PostcardMania’s email marketing services.
20. Create goodwill (and landscaping jobs) with neighborhood involvement
Offer your landscaping services to local civic organizations that focus on community beautification and local revitalization efforts.
You can even give gift certificates for your landscaping services to charity raffles and auctions.
When you give back to the community your prospects and customers not only see your business even more, but they like to see you’re helping others.
So remember to take pictures of those community organizations’ finished landscaping jobs and show off your goodwill on your website AND social media.
Speaking of pictures…
You can sponsor a sports team or local event and get your landscaping business’s logo shown in the event’s brochures and other promotions.
Get pictures of the sports team or event you sponsor and again:
Show them on your website or even in your next email newsletter!
If an HOA or community center sends out a newsletter, get your business a spot in the community news!
Attending those HOA meetings wouldn’t hurt either…
That’s where you can pitch your lawn services to the board and get your business hired for a whole or part of the association’s property!
Speaking of collaborating with HOAs…
21. Reach out to other similar businesses and form partnerships
What other businesses have clients who need your landscaping services?
How about these:
- Pest control
- Home inspection companies
- Pool companies
- Garden shops
- HVAC professionals
- Hardware stores
- Real estate investors
- Real estate agents
- City officials
- Urban planners
- Community organizers
Just to name a few!
If you’re not in the loop with your local Chamber of Commerce, this is a great place to rub elbows with other local businessmen and women…
ALL of whom could either use your landscaping expertise or know others who can!
22. Up your phone game to track & close more leads
Do you know what happens when a prospect calls into your landscaping business?
When a prospect calls your business, you don’t want to waste the call.
With prospects doing a lot of their purchase research online, when you have a prospect on the phone, you want to be on your A game.
When a prospect calls in, you can ask what lawn service advertising they saw.
Make it easy on whoever mans the phones by using a new caller sheet —
An easy-to-use sheet that helps your receptionist (or you) to get ALL the necessary information from the prospect about what lawn maintenance advertising or landscaping flyers they received or saw.
You can also record incoming calls at your office so you can listen and actually hear how your receptionist or other staff handle prospective new customers.
Also called call tracking —
We use this in our Everywhere Small Business program so that business owners can not only hear how their prospect calls are handled…
But they can use this insight to train their staff to receive calls properly with the intention of getting appointments for sales purposes.
And your new caller sheet will also help you do one of the most important things you can do in your landscaping marketing plan, explained in #25 below!
23. Give a FREE offer (or two!) your prospects will call you for
Multiple offers work great for landscaping businesses!
24. Add the first name of each prospect to your lawn care postcards
Here’s an example:
Here’s another example with the full prospect’s name:
25. Track your results like a landscape marketing expert
Only TRACKING will show you what parts of your landscape advertising creates leads (and sales) for your business.
So — HOW do you track?
Well, that new caller sheet (#22) is one way!
Google Analytics — a free tool from Google that tracks the following:
- Who visits your website
- Where they’re from
- What pages they visit
- How long they stay there
- And WAY more!
Let’s say you mail out 10,000 landscape postcards, and you check your Google Analytics account and notice 6,000 people visited your website with 1,000 people landing and spending 1-3 minutes on your “About Us” page.
But… maybe only 25 people made it to your contact page to actually contact you and become real leads for your business.
Here’s an idea:
Why not put a pop-up or lead capture form on that “About Us” page to capture more of the leads who read all about you and turn them into tangible leads!
However — the most important metric to track?
Return on investment (ROI)!
The ultimate measurement of your lawn advertising or landscape postcards is how much sales they generate for your business.
Your response could even be low
But your ROI could be HIGH.
Here’s what I mean, by example:
A Texas landscaper mailed out landscape postcards as part of their landscaping marketing plan.
Take a look at their landscape postcard:
After just ONE mailing, here’s what happened:
- 15 calls from prospects
- Closed 12 sales
- And generated $100,000 in revenue.
That’s a 3,231% return on investment!
If you would’ve judged this landscape postcards campaign by response ALONE, you wouldn’t thought it a failure…
But $100,000 in revenue is NO failure.
It’s a serious success of one of our clients, and you can even watch their video about their landscaping marketing plan success.
Want to see some real-life case study examples?
Here are a few real successes from our clients!
RESPONSE: 43 calls with 4 converting into new clients Income: $76,500 MAILING LIST: Purchased 4500 records – SFHO, income 75k+ and home value $150k+
MAILING SCHEDULE: 4500 2X
RESPONSE: They received about 15 responses which have generated $6,000 in income so far.
MAILING LIST: Provided – 5k records (selected demographics that matched their current customer database)
MAILING SCHEDULE: 5k 1x
RESPONSE: Received 39 responses from their mailings.
- Closed two design build projects totaling $100,000.
- Closed 2 maintenance service calls totaling $8,000.
- Total gross from mailing $108,000.
RESPONSE: “I made 6x my investment!”
MAILING LIST: Purchased 18k records: homeowners, home value $400k+, income $100k+
MAILING SCHEDULE: Mailed 18k cards one time
RESPONSE: 17 new clients (worth a minimum of $960 per season = $16320) – multiply this times 7.3 years (the average length of time he retains a client) and he will be making about $119,136 off of this $2200 postcard campaign. Also picked up a snow plow contract for an HOA and a landscaping/mowing contract for 3 apartment complexes!
MAILING LIST: Purchased 3000 records: single-family homeowner, age 36-75, female, income $30k+
MAILING SCHEDULE: 6,000 cards total – 3,000 cards, 2x
RESPONSE: Mailed cards in September and were booked through the end of the year!
MAILING LIST: Provided – customer database.
MAILING SCHEDULE: Mailed 3235 cards, 1x
RESPONSE: “Through March 28 (4 weeks since mailing) I estimate over 600 responses to our 4500 cards with about 125 of those being new customers that did not know we existed. I estimate a growth in sales of $25,000 to $30,000.” MAILING LIST: Purchased 4589 records – homeowners with income $20k+, addressed to the female head of household
MAILING SCHEDULE: 4,588 cards, 1X
RESPONSE: “We got over 10 new customers for yard maintenance, totaling over $10,000 in sales. We also gave 14 landscaping quotes!”
MAILING LIST: Took existing customer list and applied carrier route codes to it. MAILING SCHEDULE: Mailed 5000 pieces all at once.
RESPONSE: “Ok, total sales from three mailings of the post card so far this year is $10,000! 7,500 of the 20,000 cards we bought have been mailed and this ROI has well paid for the postage on the remaining 12,500…so, it’s all profit from here on!”
MAILING LIST: Purchased 2,500 records: SFDU (Single Family Dwelling Unit), home value $200k+, income $100k+, plus phones
MAILING SCHEDULE: Mailing 2,500, 3x – 2 weeks between mailings, then shifting to 3 weeks between mailings.
RESPONSE: “I got my first call for an outdoor kitchen today. I quoted the couple and we have a budget of about $25,000 to work with. I am extremely happy and can’t wait for my next call. Thanks for all your help.”
MAILING LIST: Purchased 2k records: single family homeowners, home value $500k+
MAILING SCHEDULE: Mailed 2000 – 3x
So there you have it! 25 landscape marketing ideas to use to grow your landscaping business.
I hope you’re feeling inspired! For even more landscape marketing ideas, check out these landscape postcards that work! And if you have questions about anything mentioned here, such as marketing with Everywhere Small Business, leave a comment or you can email me at Joy.Gendusa@PostcardMania.com.
Ready to start your landscape marketing campaign? Call one of my experts at 800-628-1804 the consultation is 100% FREE!