Exactly how much does direct mail marketing cost? Well, it depends on several advertising campaign variables, including where you’re getting your mailers from, graphic design and copywriting, how you’re addressing, what kind of mailing list you use, postage rates, and a lot more!
Different Direct Mail Cost Variables:
Direct Mail Costs: Postage
For small businesses, usually the biggest cost associated with direct mail is postage. There’s a wide range depending on if you go first class or standard, and your best bet is to use a USPS-approved mailing house (like PostcardMania) to get access to their discounted bulk rates.
First class is the most expensive and comes with the quickest delivery available, priority processing, and precise mail tracking – an often overlooked component that gives invaluable data about future campaigns. First class letter postage costs $.58 retail, and a small postcard costs $.40 to send first class. When you use an approved mail house, you will receive a significant discount on those rates.
Standard class – often referred to as Marketing Mail – is a discounted pricing tier only available to direct mail service providers and commercial printers. While it offers slower delivery, lower priority processing, and less accurate tracking, it’s a great option for large discounts when you are mailing over 500 pieces.
Mailing List Costs
Mailing lists get more expensive the more targeted you want to get.
If you don’t want to spend money on a mailing list, you can always target a list of previous customers and any current prospects in your pipeline with a house list.
Every Door Direct Mail (EDDM) lists deliver a mail piece to every residence along a carrier’s route. They offer the lowest level of targeting but discounted rates for doing so.
Resident-Occupant lists offer some targeting by geographical areas and very basic demographic filters and are also a low-cost option.
Consumer lists offer the most targeting, targeting hyper-specific demographics like income, age, education, and much more.
Business lists can be targeted by industry, revenue, employee size, geographical location, and more.
To learn more about mailing lists, read our guide here.
Graphic Design and Copywriting Costs
Many companies will charge exuberant amounts for quality design services – as much as $1,000 or more.
We keep one design at a flat rate of $199 to keep direct mail services as accessible as possible to small businesses!
Direct Mail Price FAQs:
How much do mailers cost?
It’s really going to depend on what kind of mail you send. We offer 3 sizes of postcards and the bigger the size, the slightly higher the cost, ranging from $0.04 to $0.25 per piece to print depending on volume. Letters are another option that can be sent at discounted presort rates.
How much does it cost to do a direct mail marketing campaign to advertise?
Many small business owners are under the impression that the actual mail pieces are the most expensive component, but this is false. It’s typically the postage that is the most. The actual price of direct mail pieces can be a pretty broad range and even postage comes with its own variables. It typically falls somewhere between $0.15 and $0.45 depending on volume, mailing rates, and more. You can request an exact quote here.
How much does it cost to send flyers in the mail?
The actual price of direct mail pieces can be a pretty broad range and even postage comes with its own variables. It typically falls somewhere between $0.15 and $0.45 depending on volume, mailing rates and more. You can request an exact quote here.
How much does it cost to mail 1000 postcards?
Mailing 1000 postcard campaign should cost somewhere between $500 and $2,000. The pricing will depend on the postcard size, postage class and mailing list specifications. You can request an exact quote here.