Entrepreneur Success Story ― How I Survived Collapse

I think in these tough economic times, it is good to hear (and share) success stories every once in a while. So, I’ll go first, and you follow up in the comments. Sound good?

My story starts with how founding PostcardMania was a rocket ride like every entrepreneur dreams about. I started the company in 1998 and by 2008 we were doing over $40 million per year ⎯ until the bottom completely fell out…

You see, a TON of our business came from the Real Estate industry, and we all know happened to that industry in the latter part of that decade…

Complete. Devastating. Collapse.

So PostcardMania, and me as the CEO, was left with a couple options: crumble with the rest of the economy, or trust in our marketing and branch out into new industries.

Luckily, I had enough faith in our product to choose the latter. Rather than cave into the dire economic environment, we continued to mail postcards ⎯ 140,000 per week. Not only did we not stop mailing, we actually increased our outflow!

What happened?

We barely skipped a beat. Yeah, we had a hiccup in 2009, but saw 2010 as our highest in history. And 2011 was better still and we’re on target for another record breaker this year!

The kind of trust that I displayed only comes through experience. I never could have pulled the trigger if I hadn’t seen postcards work so many other times for my clients and me. That kind of trust from experience is what I want for you, too!

If you want to find out how postcards have fared in your industry, call my marketing consultants (1-800-628-1804). They can give you industry-specific data for hundreds of industries.

Was this helpful/inspirational to you? Let me hear it in the comments…

Best,
Joy