Want to grow your carpet cleaning business but feel overwhelmed with marketing?
I get it.
That’s why we have listed 26 proven carpet cleaning marketing ideas for you to use to grow your business with more leads and sales — so, have at it!
1. Distinguish WHY a prospect should choose you over your competition
Look, it’s no secret that there’s a TON of competition out there. That’s why you’re reading this article, right?
So before you spend 1 dime on your carpet cleaner marketing, come up with the #1 reason WHY prospects should choose YOU over your competition…
Also called a Unique Selling Proposition (USP), you simply need a statement which outlines:
- Who you are
- What specific services you provide
- How you do it BETTER
- And why you’re in business
It’s not too complicated…
Because once you have your USP down on paper?
You’re going to drench the rest of your carpet cleaner marketing materials with it. Your USP will be on your website, your carpet cleaning postcards, your brochures, and virtually any carpet cleaning advertising you do.
That way it’s crystal clear WHY a prospect should call YOU vs. the other guys.
So get your USP nailed down, and you’re ready for this next one…
2. Become the #1 go-to carpet cleaner by creating name recognition
Getting an attractive logo professionally designed for your carpet cleaner marketing is needed for 2 main reasons:
- It helps you look like a professional trustworthy business
- It creates NAME recognition
Both of which amount to more leads, sales, and loyal customers.
Something like this:
Now imagine this:
You own a Persian rug that cost $20,000. You and your spouse bought it at an open-air market in Casablanca while on a once-in-a-lifetime vacation to Morocco. This rug is basically irreplaceable. And your dog just trampled mud on it.
You can’t just spray on some cleaner you bought from Target. You need a professional.
You know there’s a carpet cleaning business in town, but when you drive by, their sign is tattered, and you’re not even sure they’re open most days. Plus, their reviews online stink (more on that in #11).
Then, you see another carpet cleaner whose sign is big, well-lit and bright, and their logo makes them look professional.
Which one are you going to call to fix your $20k rug mess??
The legit-looking one that has a professional logo!
Well, first of all, because you know their name. You can just Google them!
But secondly, because they look more established, credible, and trustworthy.
When you get your logo designed, you can put it on multiple promotional items to easily (and inexpensively) boost your business’s branding and professional appeal.
Check out these prices:
- Refrigerator magnet- as low 6 cents
- Caribiner key chains- 42 cents
- Pens- just 99 cents
- Car magnet-$8 each
- Custom t-shirts for your team- $10 each
- Logo design-$995
Those prices are definitely worth it for consistent, professional branding!
A lot of cleaner businesses often skip this step in their carpet cleaner marketing plan — yet it’s part of why they stay small and don’t generate enough leads, including referrals. (Another big reason is that they aren’t doing enough marketing (like carpet cleaning postcards!))
3. Create an irresistible special offer to make your phone ring
There are 2 major functions that a special offer plays in your carpet marketing campaign:
- Enticing prospects to try out your product or service
• Rewarding current customers and ensuring future loyalty
So a special offer is not an afterthought for your carpet cleaning marketing…
It’s a steal-worthy, money-saving DEAL your prospects (and customers) will clamor to get!
But listen up:
If you’re worried that discounting your services will sink your revenue, think again:
The idea behind special offers is you want to drive in LOTS of people to your business. Once you service and wow these prospects, you’ll have more people to upsell and turn into loyal customers who buy again and again!
So your special offer must be designed to drive in tons of calls and leads.
To help you out —
Here are some special offers PROVEN to work for carpet cleaner businesses:
- 2 Areas for $89
- Clean 2 Rooms and Get 3rd Room FREE
- $20 Off 2 Areas, $50 Off 4 Areas, or $100 off 8 Areas
Grab this FREE download with more special offers than you can dream up:
Now that you have your USP and special offer in tow, check out #4…
4. Market your services consistently to generate $224,500 in revenue
Dirt and grime stack up ALL year-round so there’s no need to think your business should have a “slow season.”
The key to generating a steady stream of leads (and new customers) all year-round is through consistent carpet cleaner marketing.
Check out this example:
Ayoub Carpet Service has been growing every year for the last 30 years, and they attribute their growth to the consistency of their postcard marketing. And — on one of their campaigns, Ayoub spent $13,950 and generated $224,500 back in revenue.
Another reason you should market consistently?
There’s always another guy looking to take your customers!
Whatever marketing medium you’re using, there are 2 rules for winning the carpet marketing game:
- Reach prospects first
- Reach prospects more often
Start planning — and running — your year-long carpet cleaning marketing campaigns to stay in front of your prospects (and customers) with your USP (#1) and professional logo (#2).
5. Target your ideal prospects to generate qualified leads and easier sales
If you want to avoid wasting money with your carpet cleaner advertising, you need to discriminate!
Here’s what I mean:
Mailing carpet cleaning postcards to every single person in your city can get expensive — and FAST — especially if you live in a densely populated area.
So, narrow your focus.
Choose your prospects.
And think about this:
Who exactly is your BEST customer?
To answer this question just look at your current customers and see which kind of individuals, jobs, or businesses net you the most revenue for your business.
Sure, you could mail carpet cleaning postcards to everyone in your city (and save money on postage). After all, doesn’t everyone need clean carpets?
Answer: yes, but read on…
If you evaluate WHO your ideal customers are, you can mail carpet cleaning postcards to people JUST like them and save even more money on your carpet marketing by only paying to advertise to people who will actually help you grow your business.
List out the characteristics of your ideal customers (income, geography, individual vs. business, etc.), and then buy a targeted mailing list.
Your most profitable clients might be commercial businesses (more on partnerships below!).
6. Use this time-tested marketing tool to generate a 1,509% Return on Investment (ROI)
Direct mail remains a time-tested carpet cleaner marketing tool — yes, even in our digital age!
Consider these numbers:
- 79% of consumers say they open direct mail immediately
- 54% of consumers say they prefer direct mail marketing the most
Which is to say:
Carpet cleaning direct mail WORKS. And one specific type of carpet cleaning direct mail works ESPECIALLY well…
You guessed it —
Carpet cleaning postcards!
Advertising with carpet cleaning postcards is cost-effective because:
- You can target only your IDEAL prospects by neighborhood and/or demographics
- Recipients see your message without even having to open it
- You save on postage when you mail postcards rather than letters or carpet cleaning advertising flyers
That Virginia carpet cleaning service I mentioned above in #5? When they mailed carpet cleaning postcards, they generated a return on investment (ROI) of 1,509%. That’s money injected into their bottom line and money well spent!
Check out these ready-made carpet cleaning postcards, you can use.
No need to reinvent the wheel —
You can use one of those carpet cleaning direct mail designs for your next campaign.
Order a FREE sample pack today so you can check them out.
7. Update your online listings to reach 93% of online prospects
As many as 93% of all online experiences begin with a search engine, according to SearchEngine Journal.
While many of the people who receive your carpet cleaning postcards will search for you by name and go directly to your website (we’ll talk about what happens then in #8), many of them will simply search for what they need, like:
“Best carpet cleaning service in [your town].”
And they’ll see several listings, many of which will be search and review sites, like:
- Angie’s List
- Home Advisor
- Three Best Rated
- Yellow Pages
Make sure you’re listed on those sites, too — and that your business profile is correct, up-to-date, and filled with photos of your work (like before-and-after shots) —
Or you risk LOSING all of those prospects to your competitors.
Here’s a great example of a thorough listing on Yellow Pages:
I love how they uploaded several pictures of their work — that’s what prospects want to see!
Don’t just sign up for accounts with online listing sites and think you’re done.
Keeping your listing current means setting aside time to upload new photos regularly and asking your happy customers to leave you a review on the site (more on that in #11)!
After you’re done updating your online listings, you need to address your website…
8. Capture some of the 95% of leads visiting your website
Your website isn’t just a place for your prospects to visit you online…
It’s actually a MAJOR part of your carpet cleaning marketing strategy.
95% of your prospects will visit your website before making any decision to buy from you (or not).
So your website must immediately communicate the following:
- Who you are
- Which services you provide
- That you’re a real (credible) business
- And how to contact you
If your website seems confusing or cluttered, your prospects won’t stay on it long enough to figure out how to contact you, and they’ll just leave.
Here’s a good one:
See that professional logo in the upper left hand corner? Love that.
Their site is decorated with indications of special offers and savings (with even MORE as the main image rotates different images and offers):
And one of my favorite things about this website is how easy they make it for visitors to contact them…
Not one but 5 spots to reach out, schedule an appointment, or get a FREE quote:
If your website isn’t set up to generate you leads (and sales), it’s basically a fat waste of money…
Which brings me to this next point:
9. Avoid losing 96% of hard-earned leads with fill-in forms on your website
You’ve gone to the trouble (and expense) to generate a lead with your postcards or carpet cleaning advertising flyers (or radio spot or whatever). Again, the MAJORITY (about 95%) of those people are headed straight for your website.
But 96% of those visitors are not yet ready to become a customer, according to Kissmetrics.
So what then?
They leave your site and go on with their lives…
But when they’re ready to call a professional carpet cleaner, will they remember you?
Maybe — or maybe not.
To maximize your carpet cleaning advertising dollars, you need to capture the identity of those interested prospects so you can follow up with them, keeping your business top of mind…
So when they need your services, they don’t hesitate to call YOU!
With a lead-capture form, like this one:
This lead capture form works because online visitors don’t need to hunt for a way to contact you —
They simply enter in their details right in that front-and-center lead capture form. EASY.
Ideally your lead capture form should be “ABOVE the fold” (meaning, above the point where someone would have to scroll down to read more). This one is halfway above the fold, which isn’t horrible, but if you make yours entirely above the fold, that’s best.
Plus, make sure your lead capture form:
- Uses an eye-catching color that makes it POP
- Features only a couple fields (the less someone has to fill out, the more likely they’ll contact you)
- And include your special offer — even if it’s just a FREE quote!
Here’s an example of one I LOVE:
Believe it or not —
People don’t always love giving up their email address to complete strangers…
But if you offer them something they want and need (like a money-saving deal!), then you’ve got their attention — and most likely, their email address, too.
Once you have their email address, you can email them with more special offers and updates regularly!
Now that you know your prospects WILL visit your website, and you’re going to ensure you have a contact form on your website, here are even more carpet cleaning marketing ideas:
10. Nail your Google listing to generate FREE leads from Google
Register for a FREE Google My Business account. It’s how you’ll update your Google listing for your business, meaning…
When someone googles for carpet cleaning services like yours (or even for YOUR business directly), one of the first things Google shows from its search is your Google business listing (like the one above).
Your Google listing can (and should) show pictures of your work plus all information googlers want to see right off the bat.
This information gets pulled from data you enter in your Google My Business account.
So you need to make sure you have this data entered correctly, specifically:
- Your business’s actual name
- Address (Google will verify it)
- Phone number
- Hours of operation
- Category of your business
You’ll also manage and respond to any Google reviews from your Google My Business account — more on why that’s important in #11.
Again, make sure you keep ALL your contact information updated in your Google My Business account since inaccurate information about you will actually prevent Google from bringing up your business in searches.
Meaning, your business may end up showing up LESS in Google searches —
Which is NOT what we want considering Google is the #1-used search engine in the U.S!
So if your address OR hours change (like for holidays) make sure to update it in Google My Business.
Another benefit to keeping your business’s information totally up-to-date is you’ll be found easier on Google Maps.
If someone uses Google Maps to search for a local carpet cleaning business, your correct and updated information on the internet (including in Google My Business) will enable your ranking in Google Maps to be higher than those other business owners who didn’t take the time.
So make sure your business’s contact information is correct on these websites too:
Google Maps results show up even BEFORE organic results…
Meaning, prospects see Google Maps results FIRST when they search on Google.
The first organic listing for a carpet cleaning business in the above Philadelphia search comes AFTER those Google Maps results.
Google LOVES consistency, so just keep your business’s information updated across anywhere it’s listed online and work on getting TONS of positive reviews too…
Which I talk about next here:
11. Use Google reviews as 90% trust and act on them
When your prospects see positive reviews, they’re 90% more likely to trust and buy from you.
Makes sense, right?
Plus, people are more likely to click on a business’s website when its Google reviews are positive, meaning those golden star ratings you see!
It’s like Google has trained us to recognize that stars = ratings, and the more, the better!
So the game becomes:
Get LOTS of 4- and 5-star reviews of your carpet cleaning business online to boost your carpet cleaner marketing!
Here are some ways to do that:
- Have your staff tell customers they’d appreciate a review
- Make sure customers know HOW to leave a Google review
- Add a link in your email signature
- Send gentle email reminders that you’d appreciate a review
FYI, it’s against Google’s policy to outright solicit reviews from customers, so one way to add the Google review request in your email signature is like this:
“Have feedback about our service? Leave a review!”
When you’re done servicing a customer’s floors, tell them you’d appreciate a review online if they’ve enjoyed your service.
You also want to take the time to RESPOND to negative reviews.
When you spot a negative review online, make sure to comment on it and respond with a sincere apology and offer to remedy whatever occurred that was dissatisfactory with their cleaning service.
The last thing you need is a disgruntled former customer bad-mouthing your business.
So handle the review well, and they could turn into a happy customer!
Even if the customer can’t be satisfied no matter what you offer or do, your response online will at least show other consumers that you care enough to communicate and try to help.
12. Attract 75% more of your potential customers with Google Pay-Per-Click ads
As I mentioned before in #7, 93% of online experiences start with a search engine.
Unfortunately, only 75% of those people will scroll past the first page of results, according to HubSpot.
With Google Pay-Per-Click (PPC) advertising, your carpet cleaner advertising appears above both the Google Maps results AND the organic listings when people search for your services.
Here’s what I’m talking about:
What’s great about PPC is that you ONLY pay when someone clicks on your ad!
What’s not so great is that it’s complicated, and you can easily waste money on unqualified clicks (when people click on your ad so you have to pay, but they’re not qualified leads who are likely to turn into customers).
With PPC ads, you bid on keywords, like “carpet cleaning service” or “carpet cleaner.” Google AdWords (Google’s PPC platform) will suggest a bid for you, but you can actually bid however much you want.
Your cost per click is determined by many factors — your bid being just one — such as:
- How relevant Google thinks your website is to your targeted keyword
- “Dwell time” on your website (how long visitors stay there once they click on your ad)
- Your conversion rate (how many visitors take your desired action, such as filling out your lead capture form (#9!))
Again — it can get complicated.
When you’re first starting out with PPC, I recommend setting a budget (say, $15 a day) and playing around with your ads to see what gets the best results.
The most clicks isn’t necessarily the best result. You PAY for each click (hence the name PAY-PER-CLICK). You want to make sure those clicks are converting into leads!
Here are a couple of tips:
- Create a dedicated landing page for each ad that is a clear continuation of the message on your ad (if your ad says “20% off first service!” but your landing page says “5% off,” people will click away faster than you can say “Good-bye, lead!”
- Make sure your landing page has a lead capture form (#9)
- Add call extensions to your ads (either your phone number or a “click to call” button for mobile ads) and the people who are ready to call can do so without you being charged for the click!
Managing a PPC campaign can feel like a full-time job — but as a business owner, you already have one (or 10).
So, it’s probably worth it to hire a PPC professional to do it for you.
Facebook marketing is becoming more and more popular every year, and with good reason.
According to Pew Research:
- 79% of online Americans are on Facebook
- That’s 68% of ALL Americans
- 75% of them go on the site every day
In other words:
It’s a huge opportunity for your commercial carpet cleaning marketing.
Many business pages’ organic reach (that’s how many people you can reach for free) have declined sharply. For some, it’s as low as 2 PERCENT, and taking into account Facebook’s January 2018 newsfeed changes, you can pretty much say “so long!” to your page’s posts being seen by your prospects for free.
That means you have to pay up for an ad, like this:
I recommend running Facebook ads at the same time you’re running your carpet cleaning direct mail campaign.
You can match your Facebook ad’s special offer and design with that of your carpet cleaning direct mail campaign.
Whether your prospects receive your carpet cleaning postcards in the mail OR they see your carpet cleaning advertising on Facebook, they see ONE cohesive carpet marketing message.
Plus, get this:
If you’re mailing your carpet cleaning postcards to all the homeowners in Phoenix, AZ, you can then target those same exact people (meaning, the people on your mailing list) on Facebook, too — at the exact SAME time.
This coordination of mailing carpet cleaning direct mail plus simultaneously showing matching ads in Facebook newsfeeds gives your prospects the perception that your commercial carpet cleaning marketing is almost everywhere.
It’s called Everywhere Small Business. With it, your business can simultaneously target prospects with:
- Direct mail
- Google ads (across thousands & thousands of internet websites)
- AND Facebook ads.
And YOU don’t have to do anything.
Essentially your carpet cleaner marketing will be shown EVERYWHERE your prospects already spend the vast majority of their time, generating the following:
- Calls to your business (that we track for you)
- Clicks to your website (we track these too!)
- Millions of online impressions (eyes on YOUR ads)
- Essentially MORE leads with ZERO effort from you.
Watch the Everywhere Small Business video to see how exactly this program can increase your carpet cleaning marketing exponentially at just pennies extra per piece.
And since we’re on the subject of marketing on autopilot…
14. Turn NEW movers in your area into automatic customers without lifting a finger
According to the U.S. Census Bureau, a little over 11% of the American population moves every year. Many of those people need professional carpet cleaning services in their new homes!
With our New In Town program, you can reach new movers in your area every month without you even having to think about it, which makes it one of the easiest-to-implement carpet cleaning marketing ideas…
Here’s how it works:
- You tell us your target demographic and service area
- We design carpet cleaning postcards for your business
- Every month, we automatically send all new movers that fit your targeting criteria your carpet cleaning postcards
- They call to redeem your offer, then you wow them with your service and create new customers!
And this is cool:
Your carpet cleaning postcards are personalized with the first name of the recipient (they can also be customized for each recipient to match their demographics), so they take notice of your carpet marketing!
Here’s an example:
By automatically mailing to all the new movers in your area, your business can simply receive a steady stream of new customers who need your professional carpet cleaning services. Talk about carpet cleaning ads that WORK!
15. Create a video of your services for 80% more leads
Get a video made that clearly shows prospects a before/after visual of what your business can do.
Check out these stats on video marketing:
- Increases (FREE) traffic from search engines to your website by up to 157%
- Using video on a landing page can increase leads by 80%
- Visitors stay on websites 88% longer when there’s video to watch
16. Post pictures on your social media profiles & generate visitors to your website
Show off photos you have on the marketing channel where pictures RULE for generating engagement (clicks), meaning:
After all, whether prospects are on Facebook or Instagram (or anywhere else for that matter), people LOOK and click when they see images.
Take a look at these statistics:
- 79% of the U.S. population uses Facebook
- 70% of Facebook users login DAILY
- 75% of users take action after seeing an Instagram advertising post
Social media is a FREE way to get your carpet cleaning marketing out so people can see what quality work you do, and you can drive clicks from social media right back to your website.
Here are some tips on what to post on social media:
- Pictures of your business
- Before-and-afters of transformational cleanings
- Photos of your team smiling, looking friendly
- Special promotional ads (EASY to make even if you have 0 graphic design skills)
Make sure your phone number, business address, and website are all listed on your Facebook business page and Instagram profile so it’s easy for prospects to contact you!
Speaking of which…
17. Always keep communication open with your customers
Failing to stay in touch with existing customers is an extraordinarily costly mistake.
The biggest asset your company has, along with its employees, is its existing customer base — people who’ve already given you their ultimate vote of confidence:
Existing customers are not only a source for current business, but also for referrals — which are essentially FREE leads.
So it’s VERY important you keep in touch with customers because they could generate MORE (ahem, free) business for you!
One way to keep in touch with existing customers is by sending them a monthly email newsletter.
You can feature almost anything in your newsletter, but here are some ideas:
- Current specials and promotions
- New team additions
- Any changes to your business
- New pricing (or discounts!)
- New services you’re adding
- That you’re on social media (#16)
- And how you help the community (#23)
Motivate your team to be friendly to customers when they see them. When your staff enter customers’ homes, they should be friendly, caring, and interested in helping them with all their carpet cleaning needs.
People love to buy from those whom they LIKE.
Plus — they’ll buy again from those who treat them well (hello, repeat business!).
18. Ask for referrals since 92% of people trust them
According to a report by Nielsen, 92% of consumers trust referrals from people they know.
Not surprising, right?
When you ask someone for a referral, you’re usually asking them because you know and trust their insight!
Don’t assume your customers know you want to grow your business though.
That’s why you should add a line at the bottom of your invoices that says:
“We LOVE referrals! Get 50% off your next carpet cleaning for any referral who becomes a customer with us!”
You can also add this to the bottom of your email newsletter (#17)!
Know that other great thing about referrals?
You don’t have to PAY to generate them as new fresh leads.
Instead — just reward your current customers who give you referrals…
Which will make them feel valued and save YOU extra dollars in your carpet cleaning marketing plan!
19. Train (and reward) your staff to upsell to increase revenue
Once the sale is made — and your staff is IN your customers’ homes (or business) — they have a golden opportunity to upsell and increase revenue.
Think about it:
Your customer is SO happy their filthy carpet is finally getting cleaned. When you look around their house, you realize that they have an entire upstairs that’s being neglected. So, naturally, you can offer carpet cleaning for their upstairs — and get it done while you’re there, too!
If your business also offers upholstery cleaning, offer that while you’re in their home or business.
You get the idea…
You’re already THERE — you might as well help with other cleaning needs (or at least, upsell them and schedule for another day!)
Incentivize your staff to upsell.
If they have the chance to increase their personal income while providing extra actual needed cleaning services to customers, then it’s a win all around!
20. Use your blog to generate 4.5X more leads
Think a blog is optional as part of your carpet cleaning advertising?
Publishing helpful articles on your business’s blog can actually generate up to 4.5 times more leads than businesses who don’t utilize this free carpet cleaner marketing resource, according to Hubspot.
Need carpet cleaning marketing ideas and tips for your blog?
Listen to your current customers.
And answer these questions:
- What do they need help figuring out?
- What questions do they have when faced with a spill, stain, or leak?
- What helpful content can you write about that will prove you’re credible?
- What tips are you constantly giving to customers that you could publish online?
Your blog is factually a resource page for prospects where you answer their FAQs.
When you arm your carpet cleaning marketing strategy with helpful content that you feature on your website’s blog, you’ll have a better chance of ranking higher on Google.
By using keywords.
Make a list of keywords that your prospects may use when googling for a professional carpet cleaning business (just like yours), and include those keywords in both your blog and website pages.
When a prospect googles for a business like yours, Google will more likely suggest your website to that prospect if keywords used on your website mirror what your prospect entered into Google.
It’s essentially FREE SEO (search engine optimization) for your carpet cleaning marketing… speaking of which…
21. Improve your Google ranking with search engine optimization (SEO)
Search engines work by finding websites which match the keywords your prospects search with.
So if your prospects enter “[Your City] Carpet Cleaning” (aka “Chicago Carpet Cleaning”] your website will rank higher in Google to the degree that your website pages have the keywords aka “Chicago Carpet Cleaning” in them (as well as other factors that are more complicated which we won’t get into detail on here).
The business owners you see above have websites that are built to be found by Google when prospects search with “Chicago Carpet Cleaning”, and that’s SEO.
To get your website found on Google, your website’s data must be accurate and filled with keywords your prospects use to find a business just like yours.
Again, make a list of these keywords using Google’s free keyword planner tool, and have your website guy (even if that’s you!) use them on the pages of your website — your homepage, your About Us page, etc.
But it’s NOT only keywords you need.
Here are some tips to increase your website’s SEO:
- Each page’s title (learn about page titles here) should be different
- Homepage’s page title should have “carpet cleaner” or “professional steam cleaning” (or the like) + your city & state
- Your contact data (on your contact page) must be correct
- Your business’s data must be referenced (cited) on other popular web pages (#5)
- You should have and use a free Google My Business(#8)
SEO is NOT a one-shot deal — much like carpet cleaner marketing in general!
So beware of any company that claims to guarantee to get your website to #1 on Google in a short amount of time…
SEO is a continual process since Google and its algorithms (formulas) change all the time. That’s why getting reviews (#11) and making sure your website is set up to capture leads is 100% worth your time (and it’s WAY less complicated too.
22. Close up to 80% more sales by automatically following up with leads
Here’s the deal:
The majority of the leads your carpet cleaning advertising generates will probably not close on the first attempt.
Here’s an example:
Let’s say you receive an email from someone directly from the contact form on your website.
This person’s reached out to you with some level of interest (even if it’s just a question) —
THAT’S a lead!
They’ve asked you how much you charge for deep-cleaning a stairwell’s carpeting, and you quickly provide them an answer.
You email them, maybe call them (if they provided a phone number), and still no word back.
No customer yet.
NOW you follow up with them!
But instead of emailing and calling them every single day, you can use email marketing to automatically follow up with this lead for you.
In a free email marketing software, such as MailChimp for example, you can set up a simple campaign to automatically email leads so that you’re continually reaching out to them.
Also called an “email drip campaign,” it works in carpet cleaning marketing by sending out emails on a predetermined schedule to prospects in a list that you create.
Instead of you remembering to manually email prospects on a set schedule, have your email marketing system do it for you.
Plus, you can use this same email marketing tool to send out monthly newsletters (#17) to your customers, making them feel like you care to keep them updated on things like:
- Special promotions you’re running
- New or improved services you’re now offering
- New technologies you’re using to treat carpets
- Help you’ve provided the local community
- Pictures of stellar jobs you’ve done (before and afters!)
The idea is that the more prospects are followed up with consistently, the more likely they’ll remember YOUR business (vs. your competition)…
And when someone remembers you, they’re MUCH more likely to BUY from you when the time comes.
If you want a done-for-you email marketing solution, you can use PostcardMania’s email marketing services.
23. Create goodwill (and new customers) with neighborhood involvement
Does your city have a beach or nature preserve?
Offer your staff’s help to pick up litter.
When a storm hits, raise your hand to wear your branded t-shirts (#1) and help the locals recover (while spreading your business’s logo and name!).
You can even give gift certificates for your services to charity raffles and auctions.
When you give back to the community, your prospects and customers alike not only see your name more, but they like to see you’re helping others.
With any involvement you do create in your local community, make sure to snap pictures so you can share them on social media (#16).
Sponsor a sports team (or local event) and get your shop’s logo (from #1) shown in the event’s brochures and other promotional materials.
Of course, get pictures of the sports team or event you sponsor and again:
Show them on your website or even in your next email newsletter (#17)!
24. Reach out to other similar businesses and form partnerships
What other businesses have (or know) prospects who may need your professional cleaning services?
How about these:
- Rug dealers
- Carpet warehouses
- Floor specialists
- Office buildings
- Furniture dealers
- Hardware stores
Just to name a few!
Seriously — carpet is EVERYWHERE, so you can develop a partnership with almost anyone.
If you’re not in the loop with your local Chamber of Commerce, this is a great place to rub elbows with other local businessmen and women too…
ALL of whom could either use your floor and cleaning expertise personally or know others inevitably who do! Just make sure you have plenty of carpet marketing materials on hand (branded, from #1) to hand out to people you meet or network with.
25. Up your phone game to track & close more leads
Do you know what happens when a prospect calls into your business?
When a prospect calls in, you don’t want to waste the call.
With prospects doing a lot of their purchase research online these days, when you have a prospect on the phone, you want to be on your A game.
When a prospect calls in, you can ask which carpet cleaning advertising they saw.
Make it easy on whoever mans the phones by using a new caller sheet —
An easy-to-use sheet, which helps your receptionist (or you) gather ALL the vital information about which carpet cleaning advertising your prospects received or saw.
You can also record incoming calls at your office so you can listen to and actually hear how your receptionist or other staff handle prospective new customers.
Also called call tracking —
We use this in our DirectMail2.0 program so that business owners can not only hear how their prospect calls are handled…
But they can use this insight to train their team members to receive calls properly with the intention of getting appointments for sales purposes.
And your new caller sheet will also help you do one of the most important things you can do in your carpet cleaner marketing plan:
26. Track your results like a carpet cleaning marketing pro
Only TRACKING will show you what parts of your carpet cleaning advertising creates leads (and sales) for your business.
So — HOW do you track?
Well, that new caller sheet (from #25) is one way!
Google Analytics — a free tool from Google that tracks the following:
- Who visits your website
- Where they’re from
- What pages they visit
- How long they stay there
- And WAY more!
Let’s say you mail out 8,000 carpet cleaning postcards, and you check your Google Analytics account and notice 1,500 people visited your website, with 400 people landing and spending 1-2 minutes on your “About Us” page.
But… maybe only 25 people made it to your contact page to actually contact you and become real leads for your business.
Here’s an idea:
Why not put a pop-up form or lead capture form on that “About Us” page to capture more of the leads who read all about you, and turn them into tangible leads!
However — the most important metric to track?
Return on investment (ROI)!
The ultimate measurement of all your marketing efforts = how much sales they generate for your business.
I’m always asked what response rate you can expect from your carpet cleaning direct mail campaign, and my reply is always the same:
You should be asking how much SALES your carpet cleaning direct mail can generate…
And the answer to that?
It’s endless as long as you’re consistent with your marketing.
Consistency can make or break your marketing campaign (read why here!)
So there you have it!
26 carpet cleaning marketing ideas to grow your professional cleaning business.
For even more carpet cleaning marketing ideas, check out these carpet cleaner postcards, read for you to use!
Ready to start your carpet cleaning marketing campaign? Call one of my experts at 800-628-1804 — the consultation is 100% FREE! I promise you’ll learn a strategy (or 2) that you can use to grow your business this year.