How to Market to Small Business Owners, Businesses, Big Companies, Local Businesses, Large Companies, Startups, SMBs, Enterprise Customers, Manufacturers, or Retailers

First, buy a mailing list full of your ideal prospects. Specifically, you need a mailing list containing the demographics of people most likely to respond to your marketing and buy from you. How do you find out these demographics?

Simple:

Review the list of your best customers (the ones who’ve purchased from you, and ideally, those who have continued to purchase from you). Where do they live? What kind of companies are they? Which industries? Do they hail from certain cities, regions?

Once you’ve identified the demographics of your ideal customers, then you can purchase a mailing list laser-targeted at your ideal prospects.

After working with over 93,936 clients nationwide, we know a thing or two about purchasing high-quality data for marketing. So here are some tips…

Here are the recommended demographics you can select when purchasing a mailing list:

• Company annual sales volume
• Geography
• # of employees (size of business)
• Type of site
• Years in business
• Industry or SIC code
• Headquarters vs. branch vs. franchise
• Non-profit

Note: not all business mailing lists are created equal!!

Purchase a bad, old, or invalid mailing list (think: businesses that have since relocated or closed), and you risk wasting money on sending direct mail which will just bounce back.

How do you select a mailing list that WON’T be a waste of marketing money?

Easy.

Any legit mailing list provider will guarantee at LEAST 90% deliverability of your mail pieces to that list. Anything less than 90%, hang up.

Here at PostcardMania, we guarantee at least 95% deliverability. Why not 100%? People move, businesses close, and the United States Postal System updates these addresses in the National Change of Address Database. But that database doesn’t get updated every second, so that’s why it’s not guaranteed 100% of your mail pieces will deliver. Now you know!

Find a mailing list provider who will consult with you and help you whittle down your mailing list as targeted as possible so the people you’re mailing to are the people most likely to become new customers.

For this business category, explore other mailing pieces besides postcards, such as letters and snap-aparts — all of which can be personalized to grab your prospects’ attention even more.

Remember:

The most successful element of any marketing campaign (big or small) is consistency.

Don’t expect miracles from a one-shot mailing (though they DO happen!). Bank your success on reaching your prospects again, and again, and again.

Best,

Joy