I don’t know how it happens, but the holidays creep up every year.
For small business owners the holidays can be both exciting and overwhelming.
With a packed calendar and busy, distracted prospects and customers, how do you also grow your business during the hectic holiday rush? Especially if you aren’t in retail!
It isn’t as difficult as you think.
I put together a couple simple ways to increase your sales during the holidays…
And you won’t have to break your bank account to see them work!
Reach prospects (and customers) with holiday postcards customized to your business
Instead of overwhelming your secretary with stamps and lickable envelopes, send holiday-themed postcards instead!
Why not feature a special holiday promotion your business is having for the holidays (or New Year)? Then set your calendar to mail your postcards more than once.
Consistent mailings are much more likely to generate leads calling in because your prospects need to see your marketing MORE than once for it to work…
ESPECIALLY with all the extra holiday sales, TV commercials, and general distractions bombarding them.
Here’s a sample holiday mailing schedule you could use:
- 1st mailing — send a holiday postcard the 2nd week of December
- 2nd mailing — send another holiday postcard 3rd week of December
- 3rd mailing — send a New Year’s postcard (with 2018 promotions)
If you send personalized postcards, you can have your postcards call out personally to your prospects by name.
Like this one:
See how this holiday postcard automatically becomes just a little more special featuring Michael’s name?
When people see their name, they LOOK, because they feel like they’re being personally spoken to…
Which is exactly what you want your marketing to do, by the way —
ESPECIALLY since marketing is constantly being blasted at consumers from every which way: TV, their smartphone, magazines, and email!
Speak to them directly and personally, by name, and your message will stand apart.
With personalized postcards like the one above, we use a fancy process called “variable data printing.” Variable data printing is a special printing technology that enables us to merge data (like the first name of everyone in your client database, for example) from your mailing list and print it right on your postcards — automatically.
This is the printer we use, Printy McPrintface (yes, that’s its actual name!):
For more holiday designs, take a look and take your pick, but you’ll have to call us soon to place your order!
Here’s the deal with direct mail these days:
The MAJORITY of people will visit your website as soon as they receive and read your postcard!
And even though holiday greeting postcards aren’t designed to drive leads to your website, your other holiday marketing WILL be sending people to your website.
No matter what:
People are going to your website!
So here’s what I recommend you do:
Capture the 95% of prospects who go to your website
With all the extra holiday promotion you’ll be doing, your website simply MUST be setup to capture your online visitors to convert them into actual leads for your business.
Otherwise, about 96% of people leave your website without contacting you!
Even crazier is this:
You spend your hard-earned money to promote and grow your business, right?
You do all sorts of things to get the word out about your business, like:
- Sending out postcards
- Running online ads
- Putting up signs and posters
- Handing out brochures
- Training your staff
- And WAY more!
Plus — you’ve invested hundreds if not thousands of dollars into your website (not to mention the painstaking time).
And then the leads (that you’ve already PAID to generate) visit your website, click around a little, and…
Which is a HUGE waste of marketing money.
That picture… ever feel like you’re doing THAT?
As a test, just check your Google Analytics account to SEE for yourself how many online visitors (aka “traffic”) your website receives now.
If you don’t have Google Analytics set up for your website, I recommend getting it because it tells you the following:
- How many people visit your website
- Which pages they click on
- How long they stay on those pages
- What cities they’re from
- And MORE!
You can use the data Google Analytics gives you to tweak your marketing and send promotion to people who’ve already shown an interest in your business.
Today, when someone learns about your business, they rarely just pick up the phone and call you.
Usually they head STRAIGHT to your website to learn more about you first and guess what:
You have mere seconds to help your online lead decide if they want to STAY on your website and learn more… OR click away and leave.
Unfortunately, around 96% of people decide to leave!
That’s why you have to turn your website into a lead-generation tool.
Your website can’t just be a place online that represents your business anymore —
It actually has to WORK for you.
Your website is actually a VITAL component of your overall marketing strategy.
So if you’ve ever felt like you’ve spent money on your website but you’re not seeing any — or enough — leads come from it, it’s because of this:
It’s simply not designed or set up to capture leads!
But here’s some good news:
You can do some tweaks to your website — here are 16, in fact— so it’s much more likely to generate leads.
One of the most effective ways we personally found to get leads from our PostcardMania website was the strategic usage of pop-ups.
But not just pop-ups… let me explain:
We discovered (after YEARS of our own research) that in order for pop-ups to be effective at capturing leads from your website, you need to TEST their design elements, meaning these:
- Special offer
- Colors used
- Which pages they’re visiting
- And when they pop up (timing)
Without testing, just throwing some pop-up on your website is like a shot in the dark, and it won’t give you leads (or not much).
Why am I telling you this??
Because the holidays are HERE, and besides sending postcards to your prospects, one of the ways to easily get more leads is to maximize the marketing you’ve ALREADY paid for and done…
By collecting the leads sitting on your website right NOW!
I know how busy the holidays can be…
Especially for business owners who are juggling multiple areas of their businesses…
Not to mention family obligations and trying to avoid too much sugar, right?
But I want you to know that just because the holidays are here doesn’t mean you can STOP marketing and just sit back.
Trust me, I know.
I learned myself TWICE (the hard way) that when I didn’t prioritize marketing as a VITAL necessity for my business, my revenue plummeted, and I DON’T want that to happen to you.
To help you easily get leads from your website — without having to hire an entire marketing team or become an internet marketing guru overnight — we created a simple tool called the Catch-That-Lead Tool.
With the Catch-That-Lead Tool you can cut out a tremendous amount of time this holiday season and simply get more leads directly from your website.
Again, the leads who are already there, right now!
I made this tool SUPER affordable for you.
And you don’t have to do ANYTHING.
Here’s how it works:
We test different marketing offers that have worked for other businesses in your industry — based upon the results of 76,438 clients — and:
- Run 2 pop-ups on your website
- Tweak design, colors, and marketing copy
- Test which pop-up actually gets your business leads
- KEEP the pop-up on your website that’s actually generating leads
- And monitor your pop-up continually.
All of this ensures you’re continually getting MORE leads.
Throughout the holidays and into the New Year, I want you to grow your business, and I want you to do it in a way that doesn’t consume 100% of your time.
If you need any help with your holiday or 2018 marketing, we’re here to help you!
And if you have any questions about the Catch-That-Lead Tool or any of our direct mail campaigns, call one of my marketing consultants at 800-628-1804. Remember, their marketing advice is always FREE!
You can also email me directly at email@example.com.
P.S. Want to see exactly what our postcards look like? Order your FREE sample pack today, and we’ll mail them directly to you!