PostcardMania in the News
A business blog is an incredible marketing tool for a small business, and that includes dental practices. You want to bring in new patients so you can grow your practice and generate more revenue. A blog is a great way to do that. I can prove it.
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Marketing is inherently a complicated process, and postcard marketing isn’t immune. In healthcare, as in other industries, you have to design your postcards with marketing intent and know-how to get the best results. It isn’t magic. Just sending out cards you threw together is not sufficient to expect a revenue boost.
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Pay per click (PPC) advertising can be an amazing tool for generating revenue for your business. However, something that can sneak into your PPC advertising and ruin your return on investment (ROI): dead-end leads. They are pretty much the worst. I'll explain why in a moment, but first let me tell you about my "straw that broke the camel's back" moment with dead-end leads.
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As Chief Marketing Officer at PostcardMania, I am responsible for staying on top of our Pay Per Click (PPC) marketing. One day our PPC expert reported that we had paid for a click from someone who typed "How to Get on McDonald's Mailing List” into Google. This was a complete waste of money, because obviously that prospect doesn’t want a targeted mailing list; he wants coupons for cheeseburgers, and we just can’t help him with that.
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PostcardMania, a Clearwater-based marketing company, has a reputation around the Bay Area as well as the industry for innovation — and their current plans for development are no exception!
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Direct mail is considered a traditional marketing approach. With all the new marketing technologies and trendy strategies, many people make the mistake of thinking a traditional marketing strategy is an outdated marketing strategy. And that is dangerous mistake from a marketing standpoint. Small businesses do themselves a disservice by ignoring direct mail in their marketing plans.
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