PostcardMania in the News

How Does Marketing Integration Benefit Small Businesses?

The development and evolution of the Internet has opened up huge possibilities to small businesses. Marketing options such as websites, pay per click (PPC), email and search engine optimization (SEO) are growing in popularity with each new day. They’ve become a necessity for most business models today. As critical it's become to build a strong online presence, it's just as important to not abandon traditional print marketing that works alongside digital initiatives.

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Three Direct Mail Tips for Better Health Club Membership Enrollment

Because some clubs are seeing an increase of 30 percent to 50 percent in new members in January, according to an article in Men's Health, marketing is especially important at the beginning of the year. Postcard marketing is still a vital part of health club marketing, but its success comes down to mastering its three most essential elements: size, design and list.

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The Eventual Millionaire: How Anyone Can Be an Entrepreneur and Successfully Grow Their Startup

Becoming a millionaire doesn’t have to be a day dream and in this book, on pages 14-15 and 52, Joy gives a little insight on how she made it possible for herself!

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Are You Doing Email Wrong? Just Four Steps to Increase Sales

Email marketing is similar to social media in that it's a marketing tool that's most effective for follow-up, not lead generation.

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How to Saturate Your Market With Your Brand

Consumers are bombarded by thousands of brands every day. The proper usage of brand collateral gives your company a crucial advantage in this crowded arena. Brand collateral is the “materials used to share information about your business, products, or services.”

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Make More Money from Your Marketing by Crafting a Unique Selling Proposition

Direct mail is great for small businesses. It's the most reliable marketing tool small businesses have at their disposal. I am here to tell you how you can make more money from your direct mail campaigns, and it actually has nothing to do with the campaigns themselves.

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Are You Doing Email Wrong? Just Four Steps to Increase Sales

Email marketing is similar to social media in that it's a marketing tool that's most effective for follow-up, not lead generation.

Click here to read more!

How To Create a Successful Direct Mail Campaign

If you want to build a thriving, growing landscaping business, you will need to put in a lot of time and effort. However, here are a few ways to get immediate results from direct mail, which, over time, will help you grow. 

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Survey Says it’s Hip to Clip (Coupons)

I don’t know about you, but I’m frugal when it comes to buying the necessities: groceries, beauty and cleaning supplies, even pet food. For most items, I’m not particularly brand conscious; rather I just buy what’s on sale. Apparently I’m not alone. In fact, a new study by Information Resources, Inc. (IRI) finds this year more than half of consumers surveyed will continue to rely on coupons from home as they made their consumer packaged goods selections. And newspaper circulars will influence more than half of them (51 percent). In addition, astudy by, which surveyed 2,200 moms, found heads of household prefer to hunt for coupons in print ads (78 percent) and circulars (65 percent) over online coupons (55 percent).

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The Secret Weapon for Direct Mail that Most Businesses Aren’t Using

Direct mail users know that well-crafted postcards or brochures can get their phones ringing and generate leads for them, but many aren’t making use of an incredibly important secret weapon, which can take their direct mail results to the next level. 

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