PostcardMania in the News

Joy Gendusa: Four key methods that can maximize your PPC performance

Google pay-per-click advertising is a great tool for building brand awareness and generating leads online.

It can be a bit complicated for some, but there are four things you should be doing for your PPC to reach its fullest potential. 

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3 Keys to Dental Practice Postcard Marketing

Postcard marketing can seem like a complicated process, but there are some basic fundamentals you can learn to start getting results for your dental practice right away.

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3 Examples Of Effective Blog Content For Dental Practices

A business blog is an incredible marketing tool for a small business, and that includes dental practices. You want to bring in new patients so you can grow your practice and generate more revenue. A blog is a great way to do that. I can prove it.

To get the full scoop on blogs, click here!

3 ways to succeed with postcard marketing

Marketing is inherently a complicated process, and postcard marketing isn’t immune. In healthcare, as in other industries, you have to design your postcards with marketing intent and know-how to get the best results. It isn’t magic. Just sending out cards you threw together is not sufficient to expect a revenue boost.

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Are Dead-End Leads Ruining Your Pay Per Click ROI?

Pay per click (PPC) advertising can be an amazing tool for generating revenue for your business. However, something that can sneak into your PPC advertising and ruin your return on investment (ROI): dead-end leads. They are pretty much the worst. I'll explain why in a moment, but first let me tell you about my "straw that broke the camel's back" moment with dead-end leads.

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2 Ways to Improve Your law Practice's PPC Advertising

As Chief Marketing Officer at PostcardMania, I am responsible for staying on top of our Pay Per Click (PPC) marketing. One day our PPC expert reported that we had paid for a click from someone who typed "How to Get on McDonald's Mailing List” into Google. This was a complete waste of money, because obviously that prospect doesn’t want a targeted mailing list; he wants coupons for cheeseburgers, and we just can’t help him with that.

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Local Marketing Company Sees Big Growth — And Needs Help for More

PostcardMania, a Clearwater-based marketing company, has a reputation around the Bay Area as well as the industry for innovation — and their current plans for development are no exception! 

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Direct Mail: Traditional or Outdated?

Direct mail is considered a traditional marketing approach. With all the new marketing technologies and trendy strategies, many people make the mistake of thinking a traditional marketing strategy is an outdated marketing strategy. And that is dangerous mistake from a marketing standpoint. Small businesses do themselves a disservice by ignoring direct mail in their marketing plans.

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Business Marketing Strategy

The term business marketign strategy might sound like it is esoteric or stratospheric, so let's take the mystery our of it so you can devise and implement your own business marketing strategy that fits in to your small business plan. 

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Dentist Review: DirectMail2.0 (Direct Mail + Google Integration)

The latest marketing solution to hit the market is called DirectMail2.0, a postcard marketing product that integrates with Google’s online advertising tools and other digital tools to create a complete, turn-key marketing system for small business owners.

Read more by clicking here!