PostcardMania in the News
As the saying goes, marketing can be either an investment or expense. Dental practices that successfully market their services create a steady flow of new patients, while those that don't are throwing money down a black hole. So how does your marketing stack up?
In this new feature, we look at your marketing collateral and tell you if you're making the grade. Together, marketing expert Joy Gendusa and Chris Salierno, DDS, point out the good, the bad, and the ugly.
See all the grades here, in the online version of February's Dental Economics.
In a hyper-competitive industry like landscaping, marketing your business is critical. Even if you think you have enough customers now, people move all the time — more than 35 million people move every year, according to the U.S. Census Bureau — and they take their business with them.
Read the entire article here to find out how to keep a steady flow of new customers calling.
One thing differentiates successful, growing practices from those that are flatlining. I'm going to tell you what it is—but if I blurt it out up front, you'll probably say, "That doesn't apply to me," and move on. It happens all the time!
So instead of telling you right off the bat, I'm going to show you...
Want to keep reading? Click here for the online version of January's Dental Economics!
Remember when you could take out an ad in the yellow pages, slap a logo on the side of your truck and call it a day? Today there are so many different marketing channels — and so much competition — it can make your head spin. Where do you even start marketing your business?
We'll tell you! Read the rest of the article here to find out.
For many dentists, the subject of marketing is fraught with uncertainty. There was a time when dentists didn’t really need to do a lot of marketing, and that doesn’t even seem so long ago. But the days of buying an ad in the Yellow Pages and calling it a day are over.
Keep reading online here for 27 ways generate a ton of new patients in this digital age.
Top performers know that the difference between success and failure is often how much focus you unleash right before that big meeting, speech, pitch, or strategy session. Here are 11 ways to tap into instant focus when you need it, from entrepreneurs who can do it on command.
Read all 11 tips (including a big one from PostcardMania CEO Joy Gendusa) over at Entrepreneur.com!
In a competitive industry like landscaping, being the best isn’t always enough. You have to out-market the other guys to ensure you get your share of the desirable jobs. Problem is: marketing can be costly and frustrating, especially when you’re trying to find the right strategy. Who has the time — or money — to waste on trial-and error? Here are four proven marketing actions that have generated revenue for landscape and lawn care professionals that you can use for your business.
Read the entire article here!
The end of 2016 is within sight, which means you’re probably starting to plan out your digital marketing strategy for 2017. We’ve learned plenty of lessons this year and as we know, the digital landscape is always evolving. So here are some quick marketing tips that can jumpstart your success in 2017.
Keep reading for all five!
Whenever I talk to CPAs and tax professionals about their marketing, they tell me they get most of their business through word of mouth. This is great, but word-of-mouth marketing only goes so far.
If you're finally ready to really grow your tax preparation business, read the rest of Joy's article here!