PostcardMania in the News

Joy Gendusa Among 2016 Women of Distinction Honorees

Ten document and graphic communications professionals were named Women of Distinction, bringing the total number to 117 worldwide. The Women of Distinction designation has been in existence for 15 years and is one of the OutputLinks Communications Group's industry recognition programs. The newest recipients – and the 107 past honorees – are leading the document and graphic communications industries to greater success.

See the entire list here!

4 easy steps to your most productive 4th quarter ever

Dentists: Here are four easy steps to get more patients in the door in Q4.

Well, here we are again. The kids are back in school and we're starting to see Halloween decorations in stores—already! Families are settling into their routines and starting to (seriously) think about the holidays, which means that getting to the dentist is just about the last thing on their mind. But if you want to finish out the year with highest-ever revenues (and what practice wouldn't?), you need to get marketing—now.

Keep reading for the rest of Joy's dental marketing tips.

Marketing Principles that Led to 46% More Patients in One Year for this Dental Practice

A year ago, Village Green Dental was regularly acquiring 55 new patients per month. Practice owner Jason Monroe, DDS, knew they could do better. Of course, he was right. Today they're seeing 80 new patients a month. That's 46% growth — and it happened in one year.

Read more about Dr. Monroe's marketing plan here.

Do you make these 4 marketing mistakes? How to avoid them in your dental practice!

As a dentist, your No. 1 priority is to take care of your patients, and this is as it should be. But as a business owner, you also need to take care of your practice. This means marketing, managing your staff, maintaining your equipment, keeping up with your continuing education credits—the list goes on and on.

Read on about the 4 biggest marketing mistakes dentists make here.

5 Minutes to Your Perfect Marketing Budget

One of the questions I am frequently asked by small business owners is:

How much should I spend on marketing?

My immediate answer usually goes something like:

How much do you want to MAKE?

Click here to learn more about marketing budgets! 

4 marketing strategies already proven to bring in new dental patients

Here's a marketing question: Wouldn't it be nice to forgo the trial and error that seems to go hand-in-hand with dental marketing and get right to the good stuff? Right to marketing that works?

Click here to keep reading! 

4 marketing tips (and 1 warning) for dental start-ups from 30-year veterans

Congratulations on starting your own practice! It's got to be a little scary, right? There's no real business education in dental school, and being a great dentist is simply not enough. The question is: How do you create a successful, profitable practice?

Click here to find out! 

Increase Your Customer’s Conversions up to 147%

Have you ever looked at a product online, and a short time later seen an ad for that same product on a completely different website?

Yeah? Then you’ve been “retargeted.”

Learn all about retargeting—click here

How to design a results-generating dental marketing postcard

I received a question from a dental client of mine recently, and it jumped out at me. I want to share my answer with all of you. Sassan Dadseresht, DDS, of Choice Dental in Temecula, California, asked: "How do I design a postcard to get that first impression and make a potential client become a client?"

Keep reading here to find out the answer! 

How Much Should You Spend on Marketing?

Quick question: What’s your marketing budget?

If you’re like many small business owners I’ve talked with, you might not have an answer. I know marketing budgets aren’t super sexy – but they are DIRECTLY CORRELATED to your business growth.

Click here to find out how much you should spend on your marketing budget!