PostcardMania in the News
Top performers know that the difference between success and failure is often how much focus you unleash right before that big meeting, speech, pitch, or strategy session. Here are 11 ways to tap into instant focus when you need it, from entrepreneurs who can do it on command.
Read all 11 tips (including a big one from PostcardMania CEO Joy Gendusa) over at Entrepreneur.com!
In a competitive industry like landscaping, being the best isn’t always enough. You have to out-market the other guys to ensure you get your share of the desirable jobs. Problem is: marketing can be costly and frustrating, especially when you’re trying to find the right strategy. Who has the time — or money — to waste on trial-and error? Here are four proven marketing actions that have generated revenue for landscape and lawn care professionals that you can use for your business.
Read the entire article here!
The end of 2016 is within sight, which means you’re probably starting to plan out your digital marketing strategy for 2017. We’ve learned plenty of lessons this year and as we know, the digital landscape is always evolving. So here are some quick marketing tips that can jumpstart your success in 2017.
Keep reading for all five!
Whenever I talk to CPAs and tax professionals about their marketing, they tell me they get most of their business through word of mouth. This is great, but word-of-mouth marketing only goes so far.
If you're finally ready to really grow your tax preparation business, read the rest of Joy's article here!
Today, small CPA firms are up against so much competition — from do-it-yourself software to the big-budget tax powerhouses — they find themselves wearing the new and unfamiliar hat of marketer.
Where do you even start? How do you grow your firm effectively and for minimal cost?
Reading the rest of Joy's article here is a good place!
When you invest in something, whether it's a piece of equipment, an employee, or your marketing, you want to make sure you're going to get the best possible return on that investment, right? Of course. We all do! Yet I see so many dentists invest their marketing dollars in direct mail postcards and fail to do the simple things that will maximize responses...
You can read the full article in the November 2016 issue of Dental Economics, or online here!
It's seen as old-fashioned 'junk mail' by some, but direct-mail marketing is paying off for many entrepreneurs.
Inc. Magazine sat down with Joy Gendusa to discuss how to make direct mail work in today's digital marketing landscape. You can read the full article in Inc.'s November 2016 issue, or online here!
Thousands of people have dreams of turning a business idea into a multi-million dollar company. And just as many worry about finding the capital to begin. But money isn’t everything, and those who want it the most find ways to make it happen.
PostcardMania CEO Joy Gendusa is among this list. Read the full story here!
We covered a whole bunch of restaurant marketing topics, including...
- How the traditional restaurant marketing formula has changed forever
- How to effectively "get local" with your marketing
- How to make good offers and maximize birthday marketing
- The importance and power of list building & processes in your marketing success
- Keys to successful restaurant branding
- How to do restaurant deals & promos the right way
- Website & email tips for restaurants
- And more...
You can listen to the entire interview here!
Joy Gendusa is the Founder and CEO of PostcardMania, a marketing company specializing in lead generation and direct mail. She grew her business from a small startup into an industry leader with only a phone, a computer and her own marketing savvy — NO capital injections or angel investors. Today, PostcardMania employs 200+ people and generates over $45 million annually. You can learn more about Joy’s journey and her marketing philosophy in the interview below...
Click here to read the full interview!