PostcardMania in the News
Ten document and graphic communications professionals were named Women of Distinction, bringing the total number to 117 worldwide. The Women of Distinction designation has been in existence for 15 years and is one of the OutputLinks Communications Group's industry recognition programs. The newest recipients – and the 107 past honorees – are leading the document and graphic communications industries to greater success.
See the entire list here!
Dentists: Here are four easy steps to get more patients in the door in Q4.
Well, here we are again. The kids are back in school and we're starting to see Halloween decorations in stores—already! Families are settling into their routines and starting to (seriously) think about the holidays, which means that getting to the dentist is just about the last thing on their mind. But if you want to finish out the year with highest-ever revenues (and what practice wouldn't?), you need to get marketing—now.
Keep reading for the rest of Joy's dental marketing tips.
A year ago, Village Green Dental was regularly acquiring 55 new patients per month. Practice owner Jason Monroe, DDS, knew they could do better. Of course, he was right. Today they're seeing 80 new patients a month. That's 46% growth — and it happened in one year.
Read more about Dr. Monroe's marketing plan here.
As a dentist, your No. 1 priority is to take care of your patients, and this is as it should be. But as a business owner, you also need to take care of your practice. This means marketing, managing your staff, maintaining your equipment, keeping up with your continuing education credits—the list goes on and on.
Read on about the 4 biggest marketing mistakes dentists make here.
Here's a marketing question: Wouldn't it be nice to forgo the trial and error that seems to go hand-in-hand with dental marketing and get right to the good stuff? Right to marketing that works?
Click here to keep reading!
Congratulations on starting your own practice! It's got to be a little scary, right? There's no real business education in dental school, and being a great dentist is simply not enough. The question is: How do you create a successful, profitable practice?
Click here to find out!
I received a question from a dental client of mine recently, and it jumped out at me. I want to share my answer with all of you. Sassan Dadseresht, DDS, of Choice Dental in Temecula, California, asked: "How do I design a postcard to get that first impression and make a potential client become a client?"
Keep reading here to find out the answer!
Quick question: What’s your marketing budget?
If you’re like many small business owners I’ve talked with, you might not have an answer. I know marketing budgets aren’t super sexy – but they are DIRECTLY CORRELATED to your business growth.
Click here to find out how much you should spend on your marketing budget!