PostcardMania in the News

Marketing Principles that Led to 46% More Patients in One Year for this Dental Practice

A year ago, Village Green Dental was regularly acquiring 55 new patients per month. Practice owner Jason Monroe, DDS, knew they could do better. Of course, he was right. Today they're seeing 80 new patients a month. That's 46% growth — and it happened in one year.

Read more about Dr. Monroe's marketing plan here.

Do you make these 4 marketing mistakes? How to avoid them in your dental practice!

As a dentist, your No. 1 priority is to take care of your patients, and this is as it should be. But as a business owner, you also need to take care of your practice. This means marketing, managing your staff, maintaining your equipment, keeping up with your continuing education credits—the list goes on and on.

Read on about the 4 biggest marketing mistakes dentists make here.

5 Minutes to Your Perfect Marketing Budget

One of the questions I am frequently asked by small business owners is:

How much should I spend on marketing?

My immediate answer usually goes something like:

How much do you want to MAKE?

Click here to learn more about marketing budgets! 

4 marketing strategies already proven to bring in new dental patients

Here's a marketing question: Wouldn't it be nice to forgo the trial and error that seems to go hand-in-hand with dental marketing and get right to the good stuff? Right to marketing that works?

Click here to keep reading! 

4 marketing tips (and 1 warning) for dental start-ups from 30-year veterans

Congratulations on starting your own practice! It's got to be a little scary, right? There's no real business education in dental school, and being a great dentist is simply not enough. The question is: How do you create a successful, profitable practice?

Click here to find out! 

Increase Your Customer’s Conversions up to 147%

Have you ever looked at a product online, and a short time later seen an ad for that same product on a completely different website?

Yeah? Then you’ve been “retargeted.”

Learn all about retargeting—click here

How to design a results-generating dental marketing postcard

I received a question from a dental client of mine recently, and it jumped out at me. I want to share my answer with all of you. Sassan Dadseresht, DDS, of Choice Dental in Temecula, California, asked: "How do I design a postcard to get that first impression and make a potential client become a client?"

Keep reading here to find out the answer! 

How Much Should You Spend on Marketing?

Quick question: What’s your marketing budget?

If you’re like many small business owners I’ve talked with, you might not have an answer. I know marketing budgets aren’t super sexy – but they are DIRECTLY CORRELATED to your business growth.

Click here to find out how much you should spend on your marketing budget! 

5 postcard marketing actions to grow your pediatric dental practice

You chose the perfect location for your practice, designed a welcoming, kid-friendly office, and mastered the art of soothing nervous children.

Now you need a way to bring in a steady flow of new pediatric patients. Postcards, a form of direct mail, are a proven way to do that. 

Click here to read the online version of this article! 

4 Marketing Strategies LTC Gets Wrong (And How To Fix Them)

They say caregivers spend so much time caring for others that they neglect themselves. The same can be said about long-term care (LTC) providers.

Most of you are too focused on the health and well-being of your residents—not to mention managing your budget and your staff—to think much about your marketing.

Click here to read the online version of this article!