PostcardMania in the News
Listen in as two of dental marketing's greatest minds get together. In this special podcast, Dr. Howard Farran (publisher, CEO and editor of Dentaltown) and PostcardMania CEO Joy Gendusa spend an hour discussing the state of the industry, what it really takes to get those 10 extra patients per month, and much, much more!
The average dental practice can expect to lose at least 8–10% of its patient base per year, just through normal attrition. (1) About 8% of your patients will move to a different county—and most will need to find a dentist closer to their new home. (1) Other patients switch practices for any number of reasons. Some die. That means just to maintain your current revenues, you need at least the same number of new patients coming in as you do going out. If you want to grow your practice, you need even more.
Continue reading here, in the online version of May's Dental Economics.
In this recurring feature, we look at the marketing efforts of some of our readers and tell them if they’re making the grade. Marketing expert Joy Gendusa and Chris Salierno, DDS, provide a constructive critique of direct mailers, websites, brochures, and more. It’s your chance to learn ways to stretch your marketing dollars! This month, we’re pleased to feature the office of Natalia Elson, DDS, PC.
See all the grades here, in the online version of April's Dental Economics Magazine.
Learn from the best real estate investing has to offer! In his podcast, Real Estate Investor Summit, author and successful real estate investor Mitch Stephen interviews thought leaders and gurus to help inspire his investor listeners.
On this episode, PostcardMania CEO Joy Gendusa shares her marketing insight and explains how direct mail postcards are proven to help you grow your RE investment business.
Listen the entire episode here or find it on iTunes!
I talk to a lot of dentists, and I'm always amazed by how many refuse to market themselves. They simply don't think there's any reason to. They believe: the market is saturated; people are going to "choose who they choose"; or that they're doing just fine getting by on referrals.
To which I say, "Wrong!" As evidence, I'd like to direct your attention to Dr. Hall, who went from 15 new patients a month to more than 60 using direct mail.
Read all about Dr. Hall's marketing success here, in the online version of March's Dental Economics.
Even some of the smartest moguls alive take for granted a truth that is just plain wrong: Direct mail is dead. No, we’re not making this up: Sending physical mail to prospects and customers can actually work — and pay off big-time.
While digital hogs the headlines, direct mail has made a quiet comeback, representing a huge opportunity for the businesses that do it right. Don’t take our word for it, though. Real businesses are benefitting from direct mail.
Want to keep reading? Click here to read Entrepreneur's full feature article about PostcardMania Founder & CEO Joy Gendusa!
As the saying goes, marketing can be either an investment or expense. Dental practices that successfully market their services create a steady flow of new patients, while those that don't are throwing money down a black hole. So how does your marketing stack up?
In this new feature, we look at your marketing collateral and tell you if you're making the grade. Together, marketing expert Joy Gendusa and Chris Salierno, DDS, point out the good, the bad, and the ugly.
See all the grades here, in the online version of February's Dental Economics.
In a hyper-competitive industry like landscaping, marketing your business is critical. Even if you think you have enough customers now, people move all the time — more than 35 million people move every year, according to the U.S. Census Bureau — and they take their business with them.
Read the entire article here to find out how to keep a steady flow of new customers calling.
One thing differentiates successful, growing practices from those that are flatlining. I'm going to tell you what it is—but if I blurt it out up front, you'll probably say, "That doesn't apply to me," and move on. It happens all the time!
So instead of telling you right off the bat, I'm going to show you...
Want to keep reading? Click here for the online version of January's Dental Economics!