PostcardMania in the News

4 Steps to an Ideal HVAC Winterization Service Marketing Campaign

During the fall months, HVAC businesses have a huge opportunity to build their brands, gain more clients and bring in more revenue. The approach of winter creates a need for HVAC services, and all you have to do is create the right marketing campaign to turn those needs into leads, which you can then turn into revenue.

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Businesswoman of the Year 2013: Joy Gendusa

Q: How do you balance your career and personal life?

A: I delegate — I’ll wear a hat until I figure it out and then turn it over to someone smarter and more organized than myself. That way it gets done even better and I can do something else. I’d say in the beginning of my business I had no “personal life,” but after a few years of turning over posts as we grew I found it very easy to balance.

To read the answer to this question and the full Q&A, click here.

What Should a Cosmetic Dentist Blog About?

Business blogs are quickly becoming one of the most essential tools in a small business owner’s marketing belt. It’s right there next to direct mail and delivering an incredible product (or service). For a cosmetic dentist, potential clients are searching the internet trying to find out how to get a better smile through whitening, good dental hygiene, etc. If you have a blog for your practice, each post represents another opportunity to show potential clients that you are a true expert who is passionate about helping them.

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4 steps to a winning direct mail campaign

For small businesses, direct mail marketing can be a great way to generate consistent revenue. It builds brand awareness, increases credibility and builds trust with prospective guests. Recent innovations have made direct mail even more effective by combining it with online marketing tools to create a comprehensive, integrated marketing system.

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It's Called Direct Mail 2.0 - Webinar

Is digital marketing killing direct mail? On the contrary, studies show direct mail volume is on the rise! Still, it makes sense to integrate direct mail with online digital marketing, something Joy Gendusa calls Direct Mail 2.0. The concept of Direct Mail 2.0 addresses all of the current issues that can plague direct mail marketing—inefficient/expensive follow up, delayed mailings, difficult response tracking—and replaces it with a modern, integrated program.

To start the webinar and listen to Joy's presentation, click here.

The ABCs of Maximizing Your PPC Performance

Pay-per-click (PPC) marketing gives you brand exposure opportunities on major search engines and millions of websites across the internet via banner ads. It's a great resource for small business owners to build their brand strength and generate new leads from their online prospects. However, it can be a complicated process. I want to show you a few things you can do to build an effective foundation that maximizes your PPC performance—the ABCs, if you will.

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How to Get Rid of Dead-End Leads to Maximize ROI

Pay-per-click is a big part of our marketing efforts. As the CMO, I oversee our campaigns, and I’m constantly sorting through data and trying to understanding who clicked, why he or she clicked and what we can do to maximize our return on the investment. However, there is one issue that can put a snag in your PPC campaigns and render the effort questionable: dead-end leads. 

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Worried About the Affordable Care Act?

The Affordable Care Act, also known as “Obamacare,” goes into effect on New Year’s Day. Although the administration recently pushed back the deadline for larger companies to provide health care coverage to their employees by a year, to Jan. 1, 2015, the clock is ticking.

Because it can be challenging for any business to comply with such landmark — and labyrinthine — legislation, Build recently asked two midmarket leaders how they plan to address the new laws. Here’s what Joy Gendusa, CEO of PostcardMania, a $20 million, 200-employee direct-marketing company, and Trish Burr, vice president of operations at BlackLine Systems, a $25 million, enterprise-class financial SaaS provider, had to say.

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Build Member Profile: PostcardMania

Gendusa founded PostcardMania in 1998 with no start-up capital. At the time, she was running her own business, Joy Rockwell Enterprises. Frusted that she couldn't find a turnkey direct-mail marketing company for promotional purposes, she decided to create one.

Q: This is one the youngest midmarket leadership teams we've seen. We noticed that the executive bios on your website lack background information and simply describe each executive's role. Why skip the chance to self-glorify?

To read the answer to this question and the full Q&A, click here.

How four key methods can maximize your PPC performance

Google Pay Per Click advertising is a great tool for building brand awareness and generating leads online. It can be a bit of a complicated process for some, so it’s important to have a good foundation in the fundamentals of maximizing your PPC performance. There are four things you should be doing for your PPC to reach its full potential.

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