PostcardMania in the News

Increase Your Customer’s Conversions up to 147%

Have you ever looked at a product online, and a short time later seen an ad for that same product on a completely different website?

Yeah? Then you’ve been “retargeted.”

Learn all about retargeting—click here

How to design a results-generating dental marketing postcard

I received a question from a dental client of mine recently, and it jumped out at me. I want to share my answer with all of you. Sassan Dadseresht, DDS, of Choice Dental in Temecula, California, asked: "How do I design a postcard to get that first impression and make a potential client become a client?"

Keep reading here to find out the answer! 

How Much Should You Spend on Marketing?

Quick question: What’s your marketing budget?

If you’re like many small business owners I’ve talked with, you might not have an answer. I know marketing budgets aren’t super sexy – but they are DIRECTLY CORRELATED to your business growth.

Click here to find out how much you should spend on your marketing budget! 

5 postcard marketing actions to grow your pediatric dental practice

You chose the perfect location for your practice, designed a welcoming, kid-friendly office, and mastered the art of soothing nervous children.

Now you need a way to bring in a steady flow of new pediatric patients. Postcards, a form of direct mail, are a proven way to do that. 

Click here to read the online version of this article! 

4 Marketing Strategies LTC Gets Wrong (And How To Fix Them)

They say caregivers spend so much time caring for others that they neglect themselves. The same can be said about long-term care (LTC) providers.

Most of you are too focused on the health and well-being of your residents—not to mention managing your budget and your staff—to think much about your marketing.

Click here to read the online version of this article! 

10 Marketing Habits of Successful Small Business Owners

Running a small business is a full-time job. How’s that for the understatement of the decade? More like two or three full-time jobs!

On top of keeping up with the books, hiring and training staff and staying on top of industry trends (and hundreds of other tasks), you need to market your business – if you want to STAY in business, that is!

Click here to read more! 

How to make the most of every dime you put into your marketing

How do you know which marketing efforts are working? We've helped more than 4,500 dentists with their marketing, yet a surprising number aren't tracking their marketing the way they should be. Here's what I mean by that:

To keep reading, click here

5 Marketing Mistakes Successful Business Owners NEVER Make

Today, I want to tell you about some marketing habits that can actually HURT your chance of success.

These bad habits may seem harmless, but they are COSTING YOU MONEY! At best, you're shouting into the void. At worst, you're turning off your prospects.

Click here to learn more! 

6 Ways For Print Businesses To Increase Revenue

To survive in this evolving digital landscape, those of us in the printing industry need to adapt and fast. 

You can read the full article by picking up the January/February issue of Mailing Systems Technology, or just click here to read it online! 

3 Ways To Maximize A Small Dental Marketing Budget (That Have Nothing To Do With Marketing)

Hello, Dentists and Dental Professionals: My name is Jessica, and I'm excited to announce my new marketing column for Apex360. In every issue, I'll answer dental marketing questions from real people with genuine conundrums and curiosities. But enough about me—let's get started. 

Click here to learn more about dental marketing!