PostcardMania In the News

For years I have railed against those that posted articles about how direct mail was dying. I believed (and still believe) many of those people were fear mongers trying to scare business owners and marketers into abandoning direct mail in favor of newer technology. However, in recent years, I have come to a more nuanced view of the subject.

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About PostcardMania

PostcardMania is a full-service postcard direct mail marketing company which includes graphic design, printing, mailing list acquisition, mailing services, websites, Pay-Per-Click management and landing pages with free marketing advice. PostcardMania has seen positive expansion nearly every year since its inception and has won many awards for creativity and marketing farsightedness, best business practices and expansion, including the Inc. 500 5000 lists. Joy Gendusa began PostcardMania in 1998 with nothing but a phone and a computer and zero investment capital.

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PostcardMania, a Clearwater-based marketing company, is pleased to announce it has been selected for the second year in a row as a Tampa Bay Times Top Workplaces Workplace Achiever.

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Three things determine the success of a postcard marketing campaign. Each one is an opportunity for you to adjust your direct mail marketing to maximize your results for the second half of the busy season.

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In my last article for Dental Compare, I offered you aCrash Course in Dental Pay Per Click. This is great if you need an overview of what PPC is and why you should use it. Its like the view from the Goodyear Blimp at a major sporting eventsuper helpful at orientating you with the layout of the field/course/stadium, but lacking in specific details.

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As a dentist, you dont need an extensive marketing background to do your job. However, a little marketing knowledge can make the difference between a booming practice and scraping by. My company, PostcardMania, has helped more than 2,400 dental professionals build direct mail campaigns for their practices, and we have tracked and analyzed the results to figure out exactly what works and what doesnt work.

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What Youll Need:

Direct mail campaign

Automatic Google follow-up

Iced tea

Comfy lawn chair

Tiny umbrella

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The development and evolution of the Internet has opened up huge possibilities to small businesses. Marketing options such as websites, pay per click (PPC), email and search engine optimization (SEO) are growing in popularity with each new day. Theyve become a necessity for most business models today. As critical its become to build a strong online presence, its just as important to not abandon traditional print marketing that works alongside digital initiatives.

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Because some clubs are seeing an increase of 30 percent to 50 percent in new members in January, according to an article in Mens Health, marketing is especially important at the beginning of the year. Postcard marketing is still a vital part of health club marketing, but its success comes down to mastering its three most essential elements: size, design and list.

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Becoming a millionaire doesnt have to be a day dream and in this book, on pages 14-15 and 52, Joy gives a little insight on how she made it possible for herself!

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