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The Situation

Trident Management is a property management firm located in the Miami-Dade area. They wanted to advertise their services to local property owners so they came to PostcardMania for ideas.

The Solution

Trident Management’s postcard design includes several key features, such as:

  • A 5-star review from a previous client adding credibility.
  • Variable data for a more personalized experience. (More on this below!)
  • An offer of a “free budget analysis” when presenting the postcard.

What do we mean by variable data? You can see on their design in the top right portion of this page where the text blue — that is where the tag <<First>> would be replaced with each individual recipient’s name.

 

The Results

Generated $40,000 in revenue!

Trident Management has received 10-15 responses. Of those responses, they’ve closed 2 deals which generated about $40,000. He still has many mailings to go so there is so much more room for more income.  So far, they have spent $12,686.87 on their campaign, resulting in a 215% return on investment (ROI).

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