Home Services Case Study Video

The Situation

Curb Appeal Solutions LLC is a pressure washing company located in Greer, South Carolina. They were looking for a creative way to let their neighborhood know about their services so they contacted PostcardMania for ideas.

The Solution

They decided on a direct mail marketing campaign that targeted several zip codes in their area. It featured before and after pictures of their handiwork, a common feature among other pressure washing campaigns.

Curb Appeal Solutions LLC’s postcard included:

  • A headline that makes the resident feel exclusive
  • A bulleted list of the services offered
  • An picture of the owner and his crew, giving the business a face

This campaign found success using an Every Door Direct Mail (EDDM) list since they were targeting specific neighborhoods in their area. They saved a lot of money this way and it helped add to their overall ROI!

They also mailed to their EDDM list three different times, solidifying the business in the mind of each recipient.

The Results

Consistently generates $8 for every marketing dollar spent!

Curb Appeal Solutions LLC closes 60% of all responses that come in and have a current return on their investment of 700%!

Since then, this home services company has continued their direct mail marketing with PostcardMania and achieved even greater success. Their most recent campaign included mailing 8,000 postcards, and they generated $80,000 in revenue as a result! You can read more about those details here. 

Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other pressure washing businesses!

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