Grace Academy is a preschool in York, PA. Over the summer, Grace Academy wanted to focus on bringing in new students for the upcoming school year! They contacted a marketing consultant at PostcardMania to put together a campaign that would do just that.
Grace Academy purchased a mailing list of 1,088 records consisting of homes with children ages 3-4, within 3 miles of their location. With just one mailing, Grace Academy already had enough revenue to cover the cost of the campaign!
Grace Academy decided to utilize our personalized postcard serviceto really stand out in the mailbox! Each recipient of the card will be greeted by their first name. The card also features a clear offer (First month tuition FREE), which definitely gives recipients a reason to call. They also get bonus points for clear contact information, which is an element that most people wont take the time to go looking for, so its important to have it where it cant be overlooked. As a matter of fact, Grace Academy has their contact information featured 3 times! That gives you the best chance that someone will contact you in one way or another!
We may actually have 3 new enrollments as a direct result of the postcards. This constitutes 15% of all our students; 1/4th of all NEW students to the school this year. These new students brought in almost $3000 in added revenue to our school; about 15% of our total revenue.
The cost of the campaign: $973.05
Thats a profit of over $2,000!