Joy Gendusa

Joy is the Founder and CEO of PostcardMania. After more than seventeen years of leading one of the most innovative and successful postcard marketing companies in the industry, Joy has obtained a level of marketing expertise that is sought after for counsel and speaking engagements all over the country. But here at the Maniac Marketing Blog, you get her knowledge at absolutely no cost to you. She will be dropping by often to share wisdom and experience on a wide range of topics, from direct mail to business management, and even email marketing and website development. Read More

3 Awesome Yellow Postcards You Can Send

Updated on July 15, 2021 by Joy Gendusa

Subscribe to the Maniac Marketing Blog.

Hey real estate investors! Want ready-to-go yellow letter postcards you can send your prospects to grab their attention and get them to call YOU?

Here are 3 you can steal!

1. Generate 54 calls and $40,000 in revenue from yellow postcards

My client Illini Home Buyers of Champaign-Urbana, IL, sent yellow postcards to a mailing list they purchased of local property owners with homes valued at $180,000 or less.

Here were their results:

54 calls
4 deals
$40,000 in revenue
A return on investment (ROI) of 518%.

With results like those, it’s clear why they’ve been mailing since 2014.

Here’s a similar yellow postcard you can send:

2. Add $5,000 to $10,000 your bottom line with yellow letter postcards

My client Buy Lexington Homes provided a list of 6,000 records of both single and multiple family dwelling units, which they mailed yellow postcards to one time.

Their results?

The owner stated they receive a 1-2% response rate, which results in 1-2 sales — generating $5-10k each.

Here’s a design you can customize to your business:

You can read their full case study here.

3. Add Facebook, Google, & Instagram ads for 405 calls

My client Blueberry Hill Holdings wanted to purchase more houses in their area so they decided to mail 13,218 yellow postcards to a mailing list with the following demographics:

Single-family homeowners
30+ days late on their mortgage
Plus, a mailing list of non-owner residents.

To amplify their marketing message online, they added matching Facebook, Google, and Instagram ads to their postcard mailings 100% automatically, using Everywere Small Business.

Here were their results: