The Situation

The owners of Illini Home Buyers contacted PostcardMania to design and run a postcard campaign that would get area homeowners calling in to sell their properties.

The Solution

Since Illini Home Buyers have been mailing postcards since 2014, our marketing team was already familiar with their company, market, and what design strategies would work to drive in new clients.

Here’s what we came up with for their most recent campaign:

  • The headline instantly makes prospects wonder what they’ve missed
  • A special offer that pays for 100% of closing costs to save prospects $$$
  • That 30 day deadline makes homeowners want to act NOW

The client purchased a list of all Champaign-Urbana area property owners with homes valued at $180,000 or less.

The Results

54 calls and 4 deals — $40,000 in revenue!

Illini Home Buyers’ recent campaign generated 54 calls, 4 deals, and $40,000 in revenue — a return on investment (ROI) of 518%! They’ve been using direct mail since 2014. Today their mailings alternate between different postcard designs so that their prospects continuously see their special offer and message. Here’s what the owner said about their postcard marketing: “Every time I send out 1,000 cards, I get about 3 calls. And about 1 in 12 calls convert, an average of $10,000 profit per close.”

Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other real estate investors!

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