Joy Gendusa

Joy is the Founder and CEO of PostcardMania. After more than seventeen years of leading one of the most innovative and successful postcard marketing companies in the industry, Joy has obtained a level of marketing expertise that is sought after for counsel and speaking engagements all over the country. But here at the Maniac Marketing Blog, you get her knowledge at absolutely no cost to you. She will be dropping by often to share wisdom and experience on a wide range of topics, from direct mail to business management, and even email marketing and website development. Read More

4 Veterinary Postcards You Can Use Right Now

Updated on July 15, 2021 by Joy Gendusa

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Hey Vets – if you’re looking for a better way to target pet owners, postcards are a surefire way to reach them.

Instead of wasting money on advertising that may never reach an actual pet owner, you can purchase a targeted mailing list that puts a postcard in every nearby pet owner’s mailbox.

For some inspiration, here are 4 veterinary postcard design ideas to use for your next campaign.

1. Be the first veterinarian new movers in your area see

As I’m sure you know, once someone finds a trusted vet, they’ll tend to keep coming back to the same one with their beloved animal, as long as they live in the area.

When someone moves, they’ll be on the hunt for a new vet. With a New in Town postcard campaign, you automatically send new pet movers in your area a postcard!

2. Reel in 15 pet owners with an amazing offer

Sometimes, all a pet owner may need to bring their pet in is a good deal.

Try offering a discounted or free service to bring them in! Like this Florida vet, who gained 15 new patients from their postcard offerings.

3. Attract 30+ new pet owners with a quality design

We have tons of veterinarian postcard designs already tested out in the field, proven to generate results.

And if one of these doesn’t strike you fancy, you can always get a custom design done.

Like this New York Animal Hospital, which used a custom postcard combined with an Everywhere Small Business campaign to bring in 18-30+ new patients in one month!

4. Use a strong headline to grab the recipient’s attention

The headline of your postcard is especially important – if it doesn’t immediately pull them in, it’s likely they’ll throw it away without even reading the messaging.

Our team of copywriters are trained to write headlines that relate to and interest recipients, appealing to them in one way or another.

If you love any of these designs, feel free to use them!

If you have ANY questions about marketing your business, call one of my marketing experts at 800-628-1804 —

As always, their advice and help is 100% FREE for you!

Best,

Joy