Office Cleaning Website Design Analysis — Gonzales, LA 70737

As always, these small business website design analyses are here so you can see examples of website designs that incorporate all of the 5 essentials of business website design. I’m your host Shannon Johnson (PostcardMania’s Web Design Specialist), and my next analysis comes from the office cleaning industry. The business, Precise Cleaning Service, LLC, is located in Gonzales, LA.

See the site in action: www.precisecleaningservice.net

Design:

The colors used on this site are bright and warm, which gives the site a friendly and welcoming visual appeal. The background is yellow, which is a subtle reinforcement to their marketing message. I know when I think “cleaning service,” I think of the phrase “lemony-fresh.” The yellow background helps recall that phrase even more intuitively and tells the visitors that these cleaning services leave your office fresh and clean. They also added some sunbursts in the background as well as some bubbles, which give the site a little more dimension and a nice energy.

Marketing:

Let’s get to the good stuff – The Marketing…

1) Special Offer on the Homepage – It’s always enticing for prospects to see a financial incentive for choosing your company. Precise Cleaning Service presents a “Buy 3, Get 1 Free” offer right on their homepage, so visitors can’t miss it.

2) Great Images to Build Trust – Showing images of your work builds trust with prospective clients. This company features 3 pictures of positively sparkling offices, which helps site visitors to visualize their office looking that good.

3) Satisfaction Guarantee – A guarantee takes the risk out of choosing your company. If you’re bold enough to offer it, it’s a fantastic marketing benefit.

SEO (Search Engine Optimization):

SEO is the practice of optimizing the copy on your website so that search engines can understand what your website is about and how they should rank it for particular keywords. This website is optimized for keywords like “cleaning service.” This brings quality prospects to their site, so their excellent marketing strategies can turn them into clients.

Copywriting:

The copy focuses on the benefits of an office cleaning service, which is highly effective for marketing purposes. Prospective clients need to know what they are getting out of your services. The benefits they stress are the improved cleanliness and sanitation from a professional office cleaning service. It seems like a cold or flu can sweep through an office instantly, so regularly sterilizing your workplace provides the huge benefit of preventing lost productivity from sick days.

Programming:

The programming on this site is very professional. I didn’t come across any glitches or errors. This shows website visitors that the company has their act together and they are polished. This builds trust and credibility for their company.

Does your site have all 5 of the small business web design essentials? Find out by downloading our Ultimate Small Business Web Design Checklist.

Best,
Joy