Mothers’ Day Marketing: Offering Clients and Prospects that Special Gift Opportunity

Have you ever heard the expression, “If Mom is happy, everybody’s happy”? Well, if you can market your product as a thoughtful and creative Mother’s Day gift, you can make mom happy, which will make the gift-giver happy. And the boost in sales will make you happy! It is a true saying after all.

As small business owners, you need to use Mother’s Day marketing to show prospects how your products or services will get them brownie points with Mom this Mother’s Day. It may take some creativity and outside-the-box thinking, but it is possible, and it could pay off big if you do it right…

A Postcard with the Solution to the Mother’s Day Dilemma

The truth is a lot of sons, daughters, and husbands are still scratching their heads in the first week of May trying to figure out what to get for Mom’s special day. You need to swoop in and show them the solution to their dilemma. What you have to do is put together a targeted postcard campaign with a creative special offer that will entice prospects with a thoughtful Mother’s Day gift at a discounted price. It tells them it’s going to get them brownie points, and brings it home by offering a monetary benefit in a discount.

So, what does this Mother’s Day Marketing look like?

Spas and salons can promote massages, a spa-day package, or a manicure and pedicure package.

Florists can put together special arrangements, specifically for the holiday.
Photographers can send out postcards promoting a special offer on family pictures. Mom’s love those – I know because I am one!

Marketing is about showing prospects the benefits they are receiving, and in this campaign, the benefit is finding a Mother’s Day gift that is special and thoughtful. So the key with this marketing campaign is the presentation. You want to communicate how the offer you decide to include is a perfect Mother’s Day gift.

So start brainstorming! What creative Mother’s Day gift can your company offer clients? Remember the earlier you start sending out your postcards the more chances prospects have of accepting your marketing offer.

If you’re stumped, call your marketing consultant and they can help you formulate an effective campaign – 1-800-628-1804!

What are some great out-of-the-box Mother’s Day gift ideas? Let’s talk about them in the comments below…

Best,
Joy