Marketing Partnership Examples

A marketing partnership can be a great asset for your small business. Let’s take a look at some examples of great small business partnerships, so you can get an idea of how it works.

Salon and Spa
These businesses can partner together and use each others promotions to gain exposure and generate leads. The spa can offer 10% off a hair cut at their partner’s salon with the purchase of any massage. Then, the salon can offer 10% off any massage at the partner’s spa with the purchase of a hair cut or color. The promotions each add incentive for making the purchase and drive business to the partner as well, because of the special offer.

Dentists and Orthodontists
A dentist is in a great position to spot orthodontic problems, and recommend an orthodontist from a position of authority and trust. The same is true of an orthodontist, who will request his patients have regular professional cleanings, due to the difficulty of maintaining great dental hygiene while in braces. An endorsement and referral from this kind of partner is great way to generate highly qualified, well-nurtured leads.

Bakery and Party Supply
Imagine you are shopping for birthday decorations for your child’s birthday, and you receive a coupon for an amazing, professionally done birthday cake. With the coupon, you are going to be much more likely to let that bakery take care of your child’s birthday cake, as opposed to having to do it yourself. The same situation applies for the bakery’s customers, who come in to get a cake, and also find a place to get a great deal on decorations.

For more marketing partnership examples, download our new Small Business Partnerships: Two Ways to Retain and Enhance Existing Partnerships marketing report.

What examples of great marketing partnerships have you seen? Let’s chat about it in the comments…

Best,
Joy