A client will call in occasionally, concerned that their marketing isn’t producing any leads.
The conversation usually starts like this:
Business owner: “I don’t think my postcards are working.”
My marketing consultant: “I’m sorry to hear that. Are you tracking?”
Business owner: “Well, not exactly…”
I’m not criticizing — really. I get it.
Tracking your marketing (as in asking every single lead and new caller how they heard about your business, then storing that information somewhere) can be a lot of work, which is why many business owners don’t do it.
But it’s the ONE marketing change you can start doing right now and immediately know more about your marketing.
Today, there are tools that make tracking your marketing results super simple. There’s absolutely no reason not to do it!
Tracking helps you see your marketing plan’s strengths and weaknesses, so you can build on your successes and fix your weak spots.
Put another way:
You’ll get more leads for less money if you track your marketing.
But you have to actually do it!
Here’s one tracking tool that’s incredibly easy:
A call tracking phone number is different from your actual number, but forwards to your business phone, so it acts exactly the same on your end.
Here’s the key difference:
Prospects who dial the call tracking number are counted and recorded in the cloud before they ring into your business. (The cloud is just a fancy term for large, off-site data storage.)
You can put a different call tracking number on every marketing piece. Then, instead of having to ask every caller which postcard they received or where they saw your ad, all you have to do is log into your call tracking account and look at the data!
Call tracking numbers give you a LOT of information:
- How many calls each marketing campaign generates
- Where the calls are coming from
- What times and days you receive the most calls
- The duration of each call
And, maybe even best of all:
You can listen to your calls to ensure your staff is handling leads properly!
(One of our dental clients listened to his recorded calls and learned that only 18% of new callers were converting into patients. So he started training his staff on phone procedures and increased his conversion rate to 47%!)
As you can see:
It’s an incredible way to take control of your marketing and make sure you’re getting the most out of every dollar you spend!
And I would be remiss not to mention…
Call tracking numbers come standard with every Everywhere Small Business campaign!
If you want to take your marketing to the NEXT LEVEL, you should really try it.
In addition to call tracking, Everywhere Small Business comes with:
- Mail tracking, so you can see exactly when your postcards will be delivered
- Follow-up ads on Google, Facebook, and Instagram, which can increase response up to 400%
- Online tracking, so you can see how many people are seeing and clicking on your follow-up ads
So you get a seamlessly integrated, fully trackable marketing campaign. And it’s all automatic, so you don’t have to do a thing. Just log on anytime to see your results in real-time.
It’s pretty great, I have to say!
Call my marketing consultants at 800-628-1804 to get started with a call tracking number or an Everywhere Small Business campaign — or if you just have questions about it. It’s FREE! Or you can always email me at Joy.Gendusa@PostcardMania.com.