Commercial Cleaning Services Website Design Analysis — Limerick, PA 19468

As always, these small business website design analyses are here so you can see examples of website designs that incorporate all of the 5 essentials of business website design. I’m your host Shannon Johnson (PostcardMania’s Web Design Specialist), and my next analysis comes from the commercial cleaning services industry. The business, Aim Cleaning Company, is located in Limerick, PA.

See the site in action: www.aimcleaningco.com

Design:

The design starts with a dark red stripe at the top where the company’s name, slogan and phone number are featured. This stripe is in contrast with the light blue background of the rest of the site, which draws visitors’ attention to the top of the page first where visitors see the featured information. Aim Cleaning Company also uses a great banner image of a pristine modern office to help prospective clients visualize what their services can deliver for them.

Marketing:

1) Images to Reinforce Services – Both services they offer and their quote page are featured on the homepage with an image to reinforce what each of them offers.

2) Why Choose Aim? – Branding is about differentiating yourself from competitors and this box outlines all the ways Aim is one step ahead of their competition in the industry.

3) Bullet Points and Testimonial on Services Page – Bullet points make your services easy to understand for prospects, because it breaks up the information nicely. They also added a testimonial at the bottom, and that combination builds a really strong Services page for their site.

SEO (Search Engine Optimization):

SEO is the practice of optimizing the copy on your website so that search engines can understand what your website is about and how they should rank it for particular keywords. This website is optimized for keywords like “commercial cleaning services” and “cleaning company.” Using these phrases puts their website in the search results of really high quality prospects, which gives them great opportunities to gain new customers from their website.

Copywriting:

There isn’t a lot of copy needed for a cleaning services company; but when they do feature marketing copy, it is written professionally and clearly. They use their copy sections to stress the benefits of their services and build credibility and trust with their prospective customers.

Programming:

The programming on this site worked without any issues and it stayed out of the way. Good programming never gets noticed and this site’s was out of sight and out of mind.

Does your site have all 5 of the small business web design essentials? Find out by downloading our Ultimate Small Business Web Design Checklist.

Best,
Joy