Joy Gendusa

Joy is the Founder and CEO of PostcardMania. After more than seventeen years of leading one of the most innovative and successful postcard marketing companies in the industry, Joy has obtained a level of marketing expertise that is sought after for counsel and speaking engagements all over the country. But here at the Maniac Marketing Blog, you get her knowledge at absolutely no cost to you. She will be dropping by often to share wisdom and experience on a wide range of topics, from direct mail to business management, and even email marketing and website development. Read More

12 Proven Auto Repair Shop Direct Mail Postcard Marketing Campaigns

Updated on July 15, 2021 by Joy Gendusa

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ATTN: Auto Repair Shop Owners and Mechanics!

Need auto repair advertising ideas proven to work?

Here are 12 auto service marketing case studies from real clients of ours!

1. Generate $24,296 in revenue from auto service postcards

That’s right —

Auto repair direct mail still works in our digital age.

Here’s a case study and the actual auto repair postcard used:

This client mails this auto service postcard to their entire customer database (6,000 in total), every 2-3 months, occasionally changing up their special offers to reflect seasonal maintenance.

2. Receive 40 responses from your auto service marketing

Forty responses that turn into paying customers can mean a LOT of return on investment for your auto repair marketing!

Example:

From just ONE mailing of 3,500 auto repair postcards, this client received 40 responses by sending their cards to a mailing list with these demographics:

Audi and Volkswagen owners
Years 1998 – 2008
Targeting a 20-mile radius around their zip code.

Note: the quality of your mailing list is the #1 most important element of your automotive service direct mail campaign!

Get 1,000 FREE records for your mailing list.

3. Send “Happy Birthday” auto service postcards for $2,354

Remind your customers you’re available to help them by sending “Happy Birthday” auto repair postcards, like this one:

Our client who mailed that postcard design above to July birthdays in 2 zip codes near their shop received:

19 responses
17 of which turned into new customers
Which brought in $2,354.47 in sales.

Those results are from ONE mailing, too!

4. Get $3,000 in sales from auto repair advertising ideas that WORK

Our client combined their own 6,000 customer contacts with a purchased mailing list of 5,915 of local homeowners (of 3 years or more) to make a huge mailing list of 11,915 potential responses for their postcard campaign.

Here was their auto repair postcard design:

From just one mailing, this client generated $3,000 in sales.

5. Generate 121% return on investment with your marketing plan for auto repair shop

One of our clients 1,000 auto service postcards to car owners with a 1995-2017 Honda or Acura in Kingsport, Tennessee.

Here’s their auto repair direct mail design:

They quickly received 4 responses to their postcards, which resulted in 4 new jobs that are expected to be repeat customers…

And experienced a 121% return on investment!

6. Reap $36,000 from your best auto repair promotion ideas

One of our clients purchased a mailing list of 5,845 prospective customers surrounding their shop.

They sent their auto repair postcards to these customers in addition to displaying matching online follow up ads on:

Google
Facebook
And Instagram.

Here’s their postcard design:

Here is the match Google ad:

And here are the Facebook and Instagram ads:

We call this coordinated offline/online marketing Everywhere Small Business, and here were their results:

Tracked Calls – 177
Number of Times Google Ad Displayed – 568,000
Google Ad Clicks – 1,411
Number of Times Facebook & Instagram Ad Displayed – 27,000
Facebook & Instagram Ad Clicks – 112
$36,000 in revenue.

Everywhere Small Business requires ZERO effort from you.

Watch the 1-minute video here.

7. Make $6,912.16 from this proven auto repair advertising idea

This client mailed 12,000 auto repair postcards to households within a 2-mile radius…

Here’s the auto service postcard design:

From just one mailing, 57 prospects came into their shop holding coupons from their postcard, and 45 of them became brand-new customers —

Generating $6,912.16 in income!

8. See a return on investment of 392% from your auto service marketing

This client provided us with a mailing list of 6,000 contacts, which was composed of both prospects and current clients.

For the next 6 weeks, they had us mail out 1,000 cards at a time until all 6,000 had been mailed to.

Here was their can’t-miss-it design:

From these 6 mailings, this shop generated 1,300 people who visited their website, and 48 phone calls…

Plus:

Their sales compared to their marketing expenditure netted a return on investment of 392%!

9. Gain 7 new customers and $2,200 in revenue

Another auto client of ours purchased a mailing list of 5,000 households.

Everyone on the mailing list owned one or more of the following makes (any year):

Mercedes
BMW
Jaguar
Porsche
VW
Audi
Volvo
And Ranger Rover.

This specifically-targeted auto repair marketing list gave them exactly what they were looking for:

High-quality prospects that were already likely to need what they offer.

They mailed their postcards in 5 waves sending 1,000 cards at a time.

Here’s the design:

After mailing their 5,000 postcards, this auto shop generated 7 new clients and an immediate $2,200 in revenue.

10. Add 80 new customers and $28,000 in revenue to your business

This auto shop decided to give auto repair postcards a shot and purchased a mailing list of 9,000 local residents in their neighboring zip codes.

The auto service postcards were mailed 2,000-6,000 at a time until every recipient on the mailing list had received their auto repair direct mail more than one time.

Here’s their design:

Due to their sending postcards multiple times to the same recipients, they generated 80 customers —

And $28,000 in revenue.

Takeaway:

Making sure your prospects see your auto service marketing MULTIPLE times is key to getting response and revenue!

11. Generate $8,000 in sales and a 470% return on investment

For this campaign, our client mailed their auto repair postcards to a very specific list:

Audi and Volkswagen owners that have vehicles between years 1998-2008 in a 20-mile radius of their auto shop.

After their first mailing of 3,500 cards, they added $8,000 to their bottom line —

A return on investment of 470%!

12. Remind customers you’re open and see 60 new customers

An auto care business in Las Vegas saw anywhere from 50-60 new customers a week after they started sending out 1,600-1,800 auto repair postcards each month to their customer base.

Here’s the fun design: