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5 Ways to Save on Postage
January 31, 2012

Anticipating the rate hike from the US Postal Service, the Intuit Small Business Blog asked Melissa Bradshaw, chief operating officer of PostcardMania and founder of the blog Mailing Services with Melissa, for a few tips about how to trim your postage costs.

Read the complete article: 5 Ways to Save on Postage


More than Mail
January 31, 2012

No business can succeed without doing some marketing. A company may have a superb product, but it still won’t sell a thing unless potential customers can find out about it. But choosing the right marketing avenue is critical, especially for small businesses with small marketing budgets.

Read the rest of More Than Mail Choose the right marketing avenue


The Scotsman Online Media Resource for Mortgage Brokers
January 11, 2012

Take a Staged Approach to Refinance Marketing by Joy Gendusa

As mortgage brokers work to convince homeowners that now is the time to refinance, there are a few proven marketing techniques they can use to ensure their voices are heard. By using a combination of these three stages of marketing, originators can maintain a steady flow of refinance leads.

Read the rest of this important article; Generate leads and close loans by mixing direct-mail and e-mail campaign:


The One Best Tip for an Entrepreneur
January 11, 2012

A rundown of the single best tips for budding entrepreneurs. Read what Joy had to say.

Repetitive Communication: Rundown of best tips


Why Your Direct Mail Results Stink and How to Fix It
December 20, 2011

Contrary to what's been proven over and over by thousands of HVACR contractors, many business owners in this industry don't believe postcard marketing can produce new customers, leads and revenue.

Read the complete article: 3 Reasons Why Your Direct-Mail Results Stink and How to Fix Them



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