You are losing way too much money by NOT reaching the new movers in your area. And unless you are targeting them specifically, you’re losing them to competitors!
Look at these statistics:
People moving into a new neighborhood spend an average of $9,400 on getting settled into their new home and life, according to a 2015 Epsilon study.
Did you know that a whopping 40 million people move in the United States each year?
Unless you have absolutely no desire to expand, this means:
There are literally THOUSANDS more people in your area you can be reaching with your services.
With 50% of sales going to the FIRST person who makes contact with the customer, you may be wondering:
How can I become the go-to business for the eager new movers in my area?
I’ll tell you not only how to do just that, but how to do it without lifting a finger…
Here are 3 easy steps to reach every new mover in your area in the smartest way possible.
Step 1: Find out if a new mover campaign is right for your industry. (Hint: it probably is.)
New movers need to find new businesses to meet all their needs, not just their moving needs.
They need a new dentist, a new landscaper, a new HVAC repairman, a new pet groomer, a new spa… you get the idea. You want them to choose YOU, right?
Then you need to hit them with your marketing message fast — before your competition does!
New mover marketing helps many industries increase their sales. Check out the list below!
Is YOUR business on this list?
- Family practitioners
- Eye doctors
- Hair salons
- Nail salons
- Day spas
- Dance studios
- Private schools
- Day care
- Music teachers
- Pest Control
- Pool service
- Remodeling companies
- Flooring companies
- Construction and roofing companies
- Window companies
- Carpet cleaners
- Furniture retailers
- Specialty shops
You can see that almost every business benefits from new mover marketing!
…But there are a few exceptions.
For example, new mover marketing doesn’t really work for auto dealerships and here’s why:
Most people wait about 12 months before buying a new car after they’ve moved, according to Target Market Magazine. You’ve probably observed this yourself too. Have YOU ever made a vehicle purchase after shelling out money for a move? Not likely.
The trick is to think like a new mover.
When you move, what do you need to set up for your new life? Does your business offer something that new movers need so life can resume normally?
If the answer is YES, then new mover marketing is right for you!
Step 2: Find the right new mover mailing program.
This hot market isn’t easy— or cheap— to reach. I’ve found that most new mover mailing programs range from $0.79 to $1.67 per piece.
As the CEO of a marketing company, I’m always on the hunt for better prices and strategies for exceptional sales and marketing. So naturally I set out to see if we could do better on the price and the overall product for new mover marketing, and whadd’ya know:
I was right!
Introducing… our New To Town program.
Check it out! This marketing program is not only less expensive than other new mover programs, it’s BETTER because it’s 100% turnkey. And get this:
Here’s how it works:
We design a postcard for your business that welcomes new movers to the neighborhood BY NAME. (Who doesn’t love the sound of their own name?) This personalized touch immediately makes every single postcard different. (By different, I mean attention-grabbing and better!)
You tell us what your ideal service area is. (How many miles are people willing to travel to do business with you — 5 miles? 10? That’s your service area.)
Each month, we pull a list of people that moved into that area that month, print your postcards and mail them for you. Number of fingers you lift? ZERO.
It’s 100% automated.
Once you set it up, you don’t have to think about it again. We’ll keep mailing to new movers every month until you tell us to stop… though we bet you won’t want us to.
You see, the New To Town program starts at just .60 per piece.
That’s the BEST price available for this program.
There are NO contracts. You can mail as few or as many postcards as you want. How much more personalized can you get? And you can stop mailing at any time, you just let us know.
I already mentioned there are other new mover programs out there, and you can check them out. But I know we offer the best deal, and I don’t think you’ll find a better product for a better price for this market. (But if you do, email me IMMEDIATELY at Joy.Gendusa@PostcardMania.com)!
Now that you’ve selected your new mover marketing program…
Step 3: Send new movers a great offer — at least three times.
One of the most critical parts of any marketing program is how many times your prospect sees the message.
One time just won’t work!
Remember, new movers just moved. They’re trying to get settled and situated in their new homes, and that’s an extremely exhausting process.
That’s why I recommend mailing to them monthly for at least three months.
Here’s how it might go:
Month 1: Mail your postcard to 500 new movers in your area
Month 2: Mail to that same list a second time, plus a list of 500 people who just moved in THAT month (1,000 total)
Month 3: Mail to the first list a third time, the second list a second time and a new list of 500 new movers a first time (1,500 total)
Month 4: Your first list of 500 drops off, you mail to your second list of 500 a third time, your third list of 500 a second time, and a new list of 500 a first time (1,500 total)
You get the picture.
And on and on it goes, creating a steady stream of new mover leads coming in! (That’s just an example. You don’t have to stop at three months — you can keep mailing to each list of new movers for 6 months, 12 months or however long you’d like.)
And when it comes to your marketing offer, remember this:
You have to GIVE in order to receive (especially with new movers)!
Again, moving is draining. Moving is always more expensive than people realize, and it’s physically exhausting.
Give new movers a deal that’s SO GOOD they just have to take it.
Give them something that makes life easier for them— not just something to add to a to-do list.
You might try offering some part of your services for free or extremely discounted. Even if you lose money initially on the prospect, the idea is to deliver such incredible service, they’ll become loyal customers for all time! (This technique is called offering a “Loss Leader,” as if you’re presenting a “loss” for you in order to buy their loyalty and longevity.)
It’s all about return on investment (ROI). Think about the potential lifetime value of each new customer!
Ready to start a new mover campaign for your own business? Call our marketing experts at 800-628-1804 to get started! Even if you don’t use our services, the consultation is always FREE, and I guarantee you will learn something!