B2B Marketer Adds Over 100 Facebook Fans in Hours with Costume Voting

Clearwater-based marketing firm, PostcardMania, created social media buzz that yielded measurable results when they opened voting on Facebook for their annual company-wide costume contest this Halloween.

Once again, they proved to know just what works in the world of marketing. Ferris Stith, PostcardManias Social Media Manager, excitedly reports their success: At 12:30 pm contest day we had 928 fans. By 3:30 pm we had 1,030 fans. Since the contest on Friday, our average daily likes has gone from 0-1 to 4-5 per day.

While part of the success was sure to stem from the marketing genius behind the idea, a good deal must be credited to the inventive and impressive costumes exhibited by the 160-person staff, showcasing such team efforts as Alice in Wonderland, The A Team, Jersey Shore (complete with spray tans), and the winner, Saturday Night Live all pictures can be seen here: http://www.postcardmania.com/chris/halloween/costumes/costumes.html.

Founder and CEO Joy Gendusa says, It really proves that our brand goes beyond businessour company culture is one of the reasons people choose us. We are hard-working, smart and know how to get the job done but we know how to have a good time, too.

Gendusa says she plans on hosting more events like this one through their social media platforms.

The proofs in the Halloween pudding.