PostcardMania In the News

Tax Season. The Show. The Big Dance. Whatever you call it, its nearly upon us and that means its time to figure out how you are going to rake in more businessthisyear than you didlastyear.

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Youre probably pretty adept at risk management. I mean, if youre still in business at any level youve made choices that either increased or decreased your risk of failure. Some of them panned out. Others probably didnt. Point is: As a business owner, you know your way around a pro/con list.

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If youre about to hit the road for a long trip, one of the last things youll do is fill your car up with gas: Its what will keep your vehicle going. And when it comes to sustaining your business for the long haul, youll want to make sure its tank isnt empty or you might be left stranded.

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Joy Gendusa is the Founder of PoscardMania, a $22 million postcard and marketing company in Clearwater, Florida. She began her company as a graphic designer and one day, after a bad experience with a postcard marketing company she was hiring, she decided she could do a better job! Joys entrepreneurial story is full of impactful sound bites, including her experience building up a tremendous culture, how shes structured a team of over 190 people, incredibly hard times she faced during the economic downturn in 2008 and how she keeps a positive attitude through it all!

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Successful businesses know what makes them special to customers or their market and they own it.

As a small business you are often facing strong competition from your local market and from the big brands. If you offer a product or service that may seem like a commodity to some, it can be even more important to differentiate your business from competitors.

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With so much attention onsocial mediaand SEOmarketing, its easy to understand how entrepreneurs can forget and neglect the power of offline marketing tactics. Yes, the Internet allows us to stretch far and wide in our never-ending search for clients and exposure, but we must not lay waste to fundamental business practices. Practices that are not only tried and true, but quite effective in directly connecting with our target market. Most of all, these practices are easy and very simple to do; nothing but a little time, energy and marketing collateral.

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The right direct mailing list targets people who want your product or service.

The direct mail mailing list is a key factor in a successful direct mail marketing campaign and a major point to consider in small business marketing strategies where marketing ROI (Return On Investment) is a key concern.

What really makes your direct mail marketing and advertising campaign successful?

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As the owner of a dental practice, you want your practice to continue to grow. And we all know whymore patients = more money.

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Direct response marketing is not the sexy cool marketing activity that most people want to talk about, but Joy has built a great business helping small business owners market their businesses in a more traditional way. Direct response postcards are a costeffective way to get your message out to your perfect customer profile. she started her business after being a graphic designer, and having issues herself trying to kick off a postcard campaign to get customers. With the experience and knowledge she had from brokering print jobs and designing for customers, she decided that she could really grow a business that specialized in postcards after her bad experience in using another postcard company.

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ITS TIME FORPostcardManias monthly staff meeting, on a Monday at 3:00 p.m., as always. CEO Joy Gendusa and a fellow executive perch on the stairway leading to the second floor. Most of Gendusas 200 employees are seated below, gathered in an open area on the ground floor.

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