This book will teach you how to:
- Plan Your Marketing Budget
- Design Effective Direct Mail Pieces
- Develop Effective Offers to Drive Response
- Keep a Steady Flow of New Business Coming In
The E-Book version contains the complete and unedited text of the original presented in PDF format. You will receive access to the downloadable PDF version immediately after purchase.
Ebook PDF Version: 235 pages (Adobe Acrobat viewer required)
Publisher: PCM Publishing; 2nd edition (September 6, 2007)
E-Book Version: $9.95
About the Author
Joy Gendusa is the Founder and CEO of PostcardMania, the nation’s fastest growing direct mail postcard marketing firm, recognized by Inc Magazine. She began PostcardMania in 1998 with no capital injections of any kind, using her marketing acumen and direct mail postcards to expand her corporation year after year. PostcardMania has seen positive expansion every year since its inception. They have won many awards for their creativity and marketing farsightedness, such as the MarCom International Awards, the Stevie Awards, the Inc 500 List, and many more – all of which, the underlying theme contributing to their accomplishments, is helping companies all over the nation expand. As an Expert Author, Joy’s marketing and business articles are in nearly 1000 on-line publications. She has also appeared in national print publications like Inc Magazine, Millionaire Blueprints, National Mortgage Broker, American Printer Magazine, Target Marketing Magazine, Pro Jeweler Magazine, Realtor Magazine and more.