Liquidation Station USA is a wholesaler located in Canton, Georgia. They were struggling bringing in business when they opened during the initial COVID-19 closures and needed a way to bring in more business, so they contacted PostcardMania for ideas.
They decided on a direct mail marketing campaign bundled with Google, Instagram and Facebook advertising in our Everywhere Small Business package. You can see those advertisements above. As you’ll notice, these ads are all coordinated — that’s to ensure your ads are maximizing the impact they have prospects and actually overcome the ad blindness that so many consumers have built up. (We see millions of ads every day and our subconscious is getting really good at blocking them!)
Liquidation Station USA’s postcard design included:
The biggest reason for this campaign’s success was their mailing list. Liquidation Station USA sells mostly home renovation supplies, so they needed to target businesses that would need them. So, their mailing list reflected this and targeted business like home remodeling contractors, home renovation contractors, flooring contractors, home Investors, and flooring installation contractors in counties near their business.
Huge increase in foot traffic!
Liquidation Station USA didn’t really track their results, but they reported that they had a tremendous increase in foot traffic from their last mailing. They also reported moving 3 pallets of a line of flooring worth $2,300 a pallet, resulting in an immediate $6,900 in revenue!
Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other wholesalers!