Liquidation Station USA is a wholesaler located in Canton, Georgia. They signed their lease in February 2020, 2 weeks before everything was shut down due to the COVID-19 closures. They couldn’t even renovate initially, so they had to push their opening back to July 2020. They desperately needed help attracting business. When people started coming into the store and telling them that they didn’t know about the location, they decided to look into postcards.
They decided on a direct mail marketing campaign bundled with Google, Instagram and Facebook advertising in our Everywhere Small Business package. You can see those advertisements above. As you’ll notice, these ads are all coordinated — that’s to ensure your ads are maximizing the impact they have prospects and actually overcome the ad blindness that so many consumers have built up. (We see millions of ads every day and our subconscious is getting really good at blocking them!)
Liquidation Station USA’s postcard design included:
The biggest reason for this campaign’s success was their mailing list. Liquidation Station USA sells mostly home renovation supplies, so they needed to target businesses that would need them. So, their mailing list reflected this and targeted business like home remodeling contractors, home renovation contractors, flooring contractors, home Investors, and flooring installation contractors in counties near their business.
Sales increased 40%!
Liquidation Station USA experienced a 40% increase in sales over the following 3 Saturdays from their last mailing! They also reported a very heavy increase in foot traffic.
Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other wholesalers!