6,000
Cards Mailed
Cards Mailed
The total number of cards this client mailed out over their entire campaign.
6
Tracked Calls
Tracked Calls
The number of calls to the unique call tracking number on this client's postcard.
144,072
Google Impressions
Google Impressions
The number of times this client's Google Ad was seen on the web.
1,740
Google Clicks
Google Clicks
The number of times this client's Google Ad was clicked on.
12,434
FB/IG Impressions
FB/IG Impressions
The number of times this client's Facebook & Instagram Ad was seen on the web.
408
FB/IG Clicks
FB/IG Clicks
The number of times this client's Facebook & Instagram Ad was clicked on.

The Situation

Liquidation Station USA is a wholesaler located in Canton, Georgia. They signed their lease in February 2020, 2 weeks before everything was shut down due to the COVID-19 closures. They couldn’t even renovate initially, so they had to push their opening back to July 2020. They desperately needed help attracting business. When people started coming into the store and telling them that they didn’t know about the location, they decided to look into postcards. 

The Solution

They decided on a direct mail marketing campaign bundled with Google, Instagram and Facebook advertising in our Everywhere Small Business package. You can see those advertisements above. As you’ll notice, these ads are all coordinated — that’s to ensure your ads are maximizing the impact they have prospects and actually overcome the ad blindness that so many consumers have built up. (We see millions of ads every day and our subconscious is getting really good at blocking them!)

Liquidation Station USA’s postcard design included:

  • A headline that communicates their product’s benefits
  • An offer for a 25% discount
  • A 5 star review from a previous client

The biggest reason for this campaign’s success was their mailing list. Liquidation Station USA sells mostly home renovation supplies, so they needed to target businesses that would need them. So, their mailing list reflected this and targeted business like home remodeling contractors, home renovation contractors, flooring contractors, home Investors, and flooring installation contractors in counties near their business.

The Results

Tracked Calls
6
Number of Times Google Ad Displayed
144,072
Google Ad Clicks
1,740
Number of Times Facebook & Instagram Ad Displayed
12,434
Facebook & Instagram Ad Clicks
408

Sales increased 40%!

Liquidation Station USA experienced a 40% increase in sales over the following 3 Saturdays from their last mailing! They also reported a very heavy increase in foot traffic.

Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other wholesalers!

Call or Text a Marketing Consultant 1-800-628-1804
PostcardMania