WEDDING & PARTY SERVICES SERVICES CASE STUDY
Grand Central Party Rental
Postcard marketing is a versatile marketing tool for business growth.
Campaign Info
WEDDING & PARTY SERVICES SERVICES CASE STUDY VIDEO
Grand Central Party Rental
WEDDING & PARTY SERVICES SERVICES CASE STUDY VIDEO
Grand Central Party Rental
Grand Central Party Rental chose an elegant swirling gold background with black accents. They also featured 3 pictures on the right side of the card that showed a lavished wedding. This shows prospective clients what their event could look like if they use their party rental services.
The Situation
Grand Central Party Rental is a full service events company that rents linens, tents, bouncy houses, chairs, tables and more.
The Solution
Postcard Design: Printed 6,000 6 x 8 full color postcards. The owner of their company, Keith Kranz, has a marketing degree and knows the importance of consistent marketing. He provides his own design and includes the following points in his creative: A Bold Headline A Compelling Offer (Offers change but usually uses $100 off.) Clear Contact Information Images that support the message The design itself leads potential clients to call or go to their website for more info – simple and straightforward. Mailing List: For this campaign, they targeted brides. Mailing Schedule: They passed out their postcards at bridal shows and mailed to lists they acquired.
The Results
Postcard marketing is a versatile marketing tool for business growth.
The postcard marketing campaign generated a 2-3% increase in leads that continues to build over time. They also experienced a high increase of calls and walk-ins and the cards drove people to their website which brought in more leads and increased revenue significantly.
