Grand Central Party Rental chose an elegant swirling gold background with black accents. They also featured 3 pictures on the right side of the card that showed a lavished wedding. This shows prospective clients what their event could look like if they use their party rental services.

The Situation

Grand Central Party Rental is a full service events company that rents linens, tents, bouncy houses, chairs, tables and more.

The Solution

Postcard Design: Printed 6,000 6 x 8 full color postcards. The owner of their company, Keith Kranz, has a marketing degree and knows the importance of consistent marketing. He provides his own design and includes the following points in his creative: A Bold Headline A Compelling Offer (Offers change but usually uses $100 off.) Clear Contact Information Images that support the message The design itself leads potential clients to call or go to their website for more info – simple and straightforward. Mailing List: For this campaign, they targeted brides. Mailing Schedule: They passed out their postcards at bridal shows and mailed to lists they acquired.

The Results

Postcard marketing is a versatile marketing tool for business growth.

The postcard marketing campaign generated a 2-3% increase in leads that continues to build over time. They also experienced a high increase of calls and walk-ins and the cards drove people to their website which brought in more leads and increased revenue significantly.

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