View details
10000
Cards Mailed
Cards Mailed
The total number of cards this client mailed out over their entire campaign.
70
Tracked Calls
Tracked Calls
The number of calls to the unique call tracking number on this client's postcard.
33934
Google Impressions
Google Impressions
The number of times this client's Google Ad was seen on the web.
217
Google Clicks
Google Clicks
The number of times this client's Google Ad was clicked on.
5457
FB/IG Impressions
FB/IG Impressions
The number of times this client's Facebook & Instagram Ad was seen on the web.
48
FB/IG Clicks
FB/IG Clicks
The number of times this client's Facebook & Instagram Ad was clicked on.

The Situation

Nova Water is a water treatment equipment provider located in Tulsa, OK. They were looking for a creative way to let homeowners know about their products so they contacted PostcardMania for ideas.

The Solution

They went with a postcard offering for a 3-month supply of laundry detergent as a lead magnet for homeowners. The 3-month supply was only given after a purchase of their water treatment equipment.

Nova Water’s postcard design was very different from a normal campaign and included:

  • An offer for a free 3 month supply of detergent
  • Multiple ways to contact to receive the promotion offer

Because Nova Water sells water treatment solutions that are installed into the home for a longer period of time, they needed to target homeowners instead of renters. So, they used a mailing list of local homeowners to laser target only the most qualified prospects for their service.

The Results

Tracked Calls
70
Number of Times Google Ad Displayed
33934
Google Ad Clicks
217
Number of Times Facebook & Instagram Ad Displayed
5457
Facebook & Instagram Ad Clicks
48

So far, they have made approximately $56,000!

Nova Water received over 70 phone calls and over 100 Internet leads!  9 sales were closed so far, generating approximately $56,000! They spent $6,454.98 with postage included resulting in a 768% ROI!

Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other professional services!

Call or Text a Marketing Consultant 1-800-628-1804
Do NOT follow this link or you will be banned from the site!