Professional Services Direct Mail Case Study: Nova Water

The Situation

Nova Water is a water treatment equipment provider located in Tulsa, OK. They were looking for a creative way to let homeowners know about their products so they contacted PostcardMania for ideas.

The Solution

They went with a postcard offering for a 3-month supply of laundry detergent as a lead magnet for homeowners. The 3-month supply was only given after a purchase of their water treatment equipment.

Nova Water’s postcard design was very different from a normal campaign and included:

• An offer for a free 3 month supply of detergent
• Multiple ways to contact to receive the promotion offer

Because Nova Water sells water treatment solutions that are installed into the home for a longer period of time, they needed to target homeowners instead of renters. So, they used a mailing list of local homeowners to laser target only the most qualified prospects for their service.

The Results

So far, they have made approximately $56,000!

Nova Water received over 70 phone calls and over 100 Internet leads!  9 sales were closed so far, generating approximately $56,000! They spent $6,454.98 with postage included resulting in a 768% ROI!

Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other professional services!