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Senior Care Case Study Video

The Situation

Elevated Homecare is located in Mesa, Arizona. They were looking for a better way to let nearby elderly in need know about their services so they contacted PostcardMania for help.

The Solution

They decided on a direct mail marketing campaign that focused on Veterans so they can use VA assistance for their services. Their postcard featured a patriotic color scheme, a common theme among other Veteran-oriented campaigns.

Elevated Homecare’s design included:

  • A headline and sub-headline working together to immediately communicate the card’s message
  • Copy informing the recipient that they’re able to use VA funds for their services
  • Multiple free offers

The main contributor to this campaign’s success was their hyper-targeted mailing list. They purchased a consumer mailing list composed of veterans aged 75+ with income producing assets of $100,000 or below in a 3.41 radius around their business. The specificity of this mailing list ensured that every recipient would be receptive to their messaging and qualify for the VA assistance funding.

Their mailing schedule was also a major reason for their success. They mailed out monthly to the same people, once a month for 3 months. This consistency ensured their business made an impression on the recipients – the more exposure to a business, the better the odds of conversion.

The Results

Increased monthly revenue by $4,500!

Increased monthly revenue by $4,500!

They received about 10-20 responses. From those, they converted 3 new clients! These clients will be generating them about $4,500 a month. They only spent $1,890.30, meaning their annualized ROI is 8,470%%! Most clients stay with them for 1-8 years!!

Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other senior care businesses!

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