The Situation

Glacier Industrial is a roofing company located in Wilmington, OH. They wanted to increase the amount of roofing jobs they receive, so they reached out to PostcardMania for help with their marketing.

The Solution

PostcardMania designed a 6 x 8.5 inch postcard that included the following features:

  • An offer for a free roof inspection and 20-year warranty
  • A five-star review from a happy customer
  • A strong headline that emphasizes the benefits of a roof replacement

Glacier Industrial mailed 5,000 postcards to a specialty mailing list that targeted flat roof commercial buildings within a 300-mile radius of Dayton, OH. They mailed the cards in increments of 1,000 cards on a weekly mailing schedule.

The Results

They generated $19,200 in revenue!

As a result, they received 5 responses and converted 2 of them to new roofing customers. With an upfront investment of $3,725, their ROI amounts to 415%!

 

CSID: 58816