View details Memorial Day Special - Save up to 25% days hours minutes seconds left!

Roofing Case Study Video

The Situation

Wood Street Builders is a roofing contractor located in Loveland, Colorado. They came to PostcardMania in 2019 looking for a better way to advertise locally and came to us for help.

The Solution

Since then, they’ve run several direct mail campaigns bundled with Google, Instagram and Facebook advertising in our Everywhere Small Business package. You can see those advertisements above. As you’ll notice, these ads are all coordinated — that’s to ensure your ads are maximizing the impact they have prospects and actually overcome the ad blindness that so many consumers have built up. (We see millions of ads every day and our subconscious is getting really good at blocking them!)

Wood Street Builder’s postcard design included:

  • A headline that communicates that they’re the local roofing company of the area
  • Pictures of their staff in action that builds credibility
  • An offer for $500 off of a new roof, making their offer even more enticing

Their mailing lists were a big reason for their success. They targeted several resident-occupant lists of all nearby single residents in various zip codes and carrier routes around their business. This ensured that each recipient was close enough to their practice to consider using their services.

The consistency and timing of their campaigns was the number one reason they found such success. These three campaigns were all done in single mailings to their respective lists, each 2 months apart, starting in May. This consistency during storm season ensured that each recipient would stronger consider using their services, especially if they had an older home with a wooden roof.

The Results

17 jobs around $20,000 each!
Digital Ad Network Ad Displays Clicks
Google 2,577,420 3,026
Facebook/Instagram 84,212 840

Since 2019, Wood Street Builders has recorded bringing in 17 jobs around $20,000 each from their campaigns. This means that PostcardMania has helped them generate around $340,000 in revenue in 2 years! Based on their total cost of $12,229.69, that is an estimated ROI of 2780%!!

Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other roofing contractors!

CSID: 40143