The Situation

Premier Plus Storm Team, a roofing company based in Hiawatha, IA, aimed to increase their client base and boost revenue through targeted marketing efforts. Recognizing the potential of direct mail advertising, they partnered with PostcardMania to devise an effective strategy.

The Solution

PostcardMania designed a visually appealing 6 x 8.5 postcard that included:

  • Clear visual examples showcasing their roofing expertise
  • A strong call to action with “We got you covered” messaging
  • A QR code for easy access to their website
  • A bold and eye-catching design with complimentary colors to capture attention

Premier Plus Storm Team mailed 7,052 postcards to homeowners and property managers in the Hiawatha, IA area, ensuring they reached individuals who were likely to require roofing services.

The Results

They generated $174,000 in revenue!

The direct mail campaign produced outstanding results, yielding 30 responses and converting 10 of those into clients. This effort generated a substantial revenue of $174,000. Although the specific lifetime value of a customer wasn’t disclosed, the campaign’s investment was $5,122, resulting in an exceptional ROI of 3,297%.

CSID: 55700