Retail Case Study Video

The Situation

South Texas Tack is a western-style clothing store located in Brenham, Texas. They were looking for creative ways to advertise their back-to-school sale, so they came to PostcardMania for assistance.

The Solution

With the help of our marketing consultants, South Texas Tack settled on a direct mail campaign that targeted their customer base list. Their existing customer base will be more receptive to the postcard because they already know and trust the business.

South Texas Tack’s postcard design included a number of successful elements like:

  • A clear headline that indicates the event
  • Offers including $20 off, $40 off, $60 off or $80 off when the recipient brings in the card, enticing them to come in
  • The offers in red make the text really pop and the postcard stand out in the mail

The Results

They generated $59,452 with direct mail!

According to South Texas Tack, they generated $59,452 in revenue from their back-to-school sale! They attribute much of their success to the postcards. They spent $3,747.63 on their campaign, resulting in a 1,486% return on investment (ROI).

Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other retail stores.

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